Pascale Helyar

Pascale Helyar OAM is a multi award-winning entrepreneur who uses innovation as a means to solve big-picture problems. She's the host of the Dare To Be Rich podcast, the author of Rich Woman Poor Woman and the founder of Grow My Money.

With a focus on superannuation, she draws on her extensive financial services experience to shine a light on financial literacy particularly as it applies to women. Pascale has founded, and advised startups, taking a number of them through to exit. She is the founder of Grow My Money, a world-first platform enabling users to turn their shopping into mortgage or superannuation savings; the company was acquired by Finder in November 2024. Pascale has a breadth of media experience, appearing on Channels 7 and 9, and being interviewed for leading national publications including the Australian Financial Review (AFR), The Australian, Money Magazine, Yahoo Finance among others. She is also a respected podcast guest, bringing the gender equality lens to conversations around superannuation, investments and financial literacy.

With a Masters of Commerce and Bachelor of Arts (Hons) both from the University of Sydney, Pascale’s multi-disciplinary expertise translates to media relations, strategic communications, and writing. She has just published her first book ‘Rich Woman, Poor Woman’. Prior to her startup life, Pascale held senior marketing roles at JPMorgan Asset Management, BT Financial Group and BNP Paribas. Passionate about gender equality, Pascale served as Director of Communications for the Australian Gender Equality Council. For her services to business and to women’s affairs, Pascale was awarded the Medal of the Order of Australia.

If you’re interested in a media interview with Pascale, please reach out to our PR team at aupr@finder.com

Expertise

• Superannuation
• Insurance
• Budgeting
• Entrepreneurship
• Innovation
• Capital raising

Experience

• Regular host, MC or panellist
• Contribution to Finder’s ‘The State of Women’s Wealth’ report
• Delivers regular keynotes on superannuation
• Winner: Female Fintech Leader of the Year, Women in Finance – Excellence, Women in Finance – Entrepreneur of the Year
• Author, Rich Woman, Poor Woman’

Education

• Master of Commerce (Marketing & Finance): University of Sydney | 2002
• Bachelor of Arts (Hons): University of Sydney | 1996

Featured publications

• Rich Woman, Poor Woman
• Money Magazine
• Female Startup Club
• 9 Now - Today Show