Growing Greener: Consumers keep Australian companies accountable on climate change
More consumers want green products, with growing numbers of companies taking action to curb climate change, according to new research by Finder.
The Finder Green Consumer Report 2022 reveals 57% of Australians are more mindful of their environmental impact since COVID-19.
Almost half (44%) of Australian consumers consider a brand's environmental efforts to be "very" or "extremely" important when making a purchasing decision.
The Finder Green Awards highlight the Australian companies championing sustainability.
Hyundai, Woolworths, Belong and Seed & Sprout lead in the effort – all named as winners in the 2022 awards, which is now in its third year.
Amy Bradney-George, editor of Finder Green, says consumers are capable of creating positive change in the world.
"We are at a significant juncture where consumers want products that meet their needs while cutting their environmental impact," she said.
"The COVID-19 pandemic and the growing prevalence of natural disasters have propelled people to take a stronger stance against climate change," she said.
Bradney-George said consumers can make small changes that benefit their finances and the planet.
"Consumers have enormous power when it comes to limiting climate change – by choosing brands that align with their values, shoppers are voting with their wallets."
She said the Finder Green Awards made it easier to distinguish real climate leadership.
"Action is needed now more than ever and we urge consumers to scrutinise the actions and commitments of the corporations they spend their money with."
The research revealed that over the past year, 89% of Australians have reduced their environmental impact in some way, with the most common ways being using less plastic (59%), using energy-efficient appliances (42%) and installing energy-efficient lighting (40%).
Looking to go green with your money? Check out the Finder Green Award winners here
