CRM Specialist

Who we are

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At Finder, we're all about helping people find better deals. Whether it's to save money, make money, or snag sweet rewards, we're here to make sure people are getting the best possible deal. But that's not all – we're also on a mission to inject some excitement into the daily grind!

With offices in Sydney, Toronto, New York, London, and Wroclaw, we've built a dynamic community of over 290 curious minds. But we're not your typical corporate clan. Diverse thinkers united by our core purpose to make money easy, we have a shared passion for turning the norm on its head.

If you're itching to shake things up, develop your expertise, and be part of a crew that values creativity, drive, and a good dose of quirkiness, then you might just be the missing piece to our puzzle. So why wait? Join us and let's navigate this wild world of decisions together! 🚀🌟

Role Overview

Finder is looking for a CRM Specialist to be the technical engine behind our lifecycle programs. Your mission is to translate high-level strategy into high-performing execution within Braze. You will be responsible for the technical build, deployment, and optimisation of multi-channel campaigns that drive member engagement and retention.

This is a role for a "platform power-user" - someone who thrives on building sophisticated automated journeys, managing complex data triggers, and ensuring every message reaches the right user at the right time. You will work side-by-side with the Head of CRM to turn ideas into reality in a fast-moving, enterprising environment.

Main Responsibilities

    Execution and Platform Management

  • Own the Braze environment: Act as the primary operator for Canvas, Segments, and Catalysts.
  • Build and maintain journeys: Set up end-to-end automated lifecycles across email, SMS, push, and in-app messaging.
  • Interpret, respond to, and act on operational requests and BAU CRM requirements.
  • HTML/CSS Templating: Build, test, and optimise responsive email templates that look great on every device.
  • Quality Assurance: Ensure 100% accuracy in all deployments through rigorous testing and peer review.

    • Creative briefing and workflow management

  • Work with creative teams to build and design eDM creative
  • Leverage editorial and publishing teams to support copywriting and email content requirements.
  • Be a proactive problem solver - how can we go to market swiftly, whilst not compromising brand identity and tone of voice.

    • Optimisation and Experimentation

  • A/B Testing: Set up and monitor structured experiments on subject lines, creative, and send times.
  • Personalisation: Leverage Liquid logic and Connected Content to deliver highly relevant, dynamic user experiences.
  • Data Integrity: Work with data and engineering teams to ensure data triggers are firing correctly and user attributes are syncing as expected.

    Data, Insight, and Reporting

  • Performance Tracking: Monitor campaign health and report on key metrics like open rates, CTR, and conversion.
  • Troubleshooting: Identify and resolve any technical bottlenecks or deliverability issues.
  • Audience Segmentation: Build complex segments based on behavioural data to drive targeted re-engagement.

    • Collaboration

  • Support the Head of CRM in BAU Operations, providing POC build and technical feasibility feedback on proposed strategies.
  • Cross-functional partnership: Work with Creative, Product, and Data teams to source assets and refine triggers.
  • Documentation: Maintain clear records of logic, naming conventions, and workflow processes.

Essential Requirements

  • Hands-on Braze Expertise: Deep experience building in Braze (Canvas, Liquid, API triggers) is highly preferred.
  • Technical Proficiency: Comfortable with HTML/CSS for email and understanding JSON/API structures.
  • Lifecycle Focus: Proven experience in a CRM or Marketing Ops role within a digital consumer business.
  • Detail-Oriented: A "measure twice, cut once" mentality with zero tolerance for broken links or typos.
  • Agility: Ability to manage multiple workstreams in a fast-paced environment, taking ownership and accountability of your role.
  • Analytical: Strong ability to interpret data and turn it into actionable platform optimisations.

Perks/Benefits

  • 5 days of additional 'Life Leave' each year to use for life's big moments
  • Free daily lunch - in office
  • Generous gender - neutral parental leave (up to 16 weeks in Australia)

Attitude needed

    Attitude is EVERYTHING at Finder. We are looking for a CRM Specialist who wants to make serious waves. You need to be a self-starter who takes immense pride in the "how" of CRM - ensuring the plumbing is perfect so the strategy can shine. You are enterprising, resourceful, and possess a "can-do" spirit that allows you to navigate technical challenges independently.

The "Finder Way"

  • An Enterprising attitude: You don't wait for instructions; you find ways to make the platform work better.
  • A desire to dominate: You want our CRM programs to be the best in the industry.
  • Technical Mastery: A constant hunger to learn new technologies and master the latest Braze features.
  • Resourcefulness: You look for ways to do more with less, automating manual tasks wherever possible.
  • High Energy: You bring enthusiasm to the team and are ready to do whatever it takes to win.

Application process

If this sounds like the kind of opportunity you've been looking for, please fill out the form to submit your cover letter and resume. Use your cover letter to introduce us to you; we want to know who you are, what you've worked on and why you think you'd be a great addition to the Finder team.

Inclusion

To build technology and products that are used and loved by people and solve real-world problems, we need to build a team with many different perspectives and experiences. We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

We encourage candidates from all backgrounds to apply. Applicants in need of special assistance or accommodation during the interview process or in accessing our website may contact us. We will treat your request as confidentially as possible. In your email, please include your name and preferred method of contact, and we will respond as soon as possible. Email talent@finder.com with any questions or feedback.

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