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Apple TV Plus vs Netflix comparison July 2022

Netflix has ruled the streaming TV space for years, but on 2 November 2019 it faces a genuine competitor in Apple TV Plus. How do they compare?

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Apple's long-rumoured TV streaming service arrives in over 100 countries on 2 November (AEDT). The service is Apple's foray into the Internet TV streaming space dominated by Netflix and Stan in Australia. A scene also that will continue to swell on the back of Disney Plus and HBO Max.

Also read: Disney Plus vs Netflix comparison.

Apple TV Plus was first announced at a special keynote announcement in March. It was Apple CEO Tim Cook who announced Apple TV Plus and first detailed the new cable/Internet TV streaming platform. And there has been a steady stream of content announcements and details revealed in the months since.

You can dive deeper into everything you need to know about Apple TV Plus to learn more, but we know your first likely question: is Apple TV Plus better than Netflix? Let's dive in and find out.

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Apple TV Plus vs Netflix Australia

You'll find a more detailed analysis below, but for those of you in a hurry, here's a quick summary:

Features Apple TV+ Netflix Basic Netflix Standard Netflix Premium
Price per month $7.99 $10.99 $16.99 $19.99
Free trial 7 days No No No
Release date 2 November 19 24 March 15 24 March 15 24 March 15
Simultaneous streams 6 1 2 4
Family sharing 6 5 5 5
Contract No No No No
Launch movies and TV shows 9 4,200+ 4,200+ 4,200+
HD Yes No Yes Yes
4K Yes No No Yes
Can watch offline? Yes Yes Yes Yes
Devices Mac, iPhone, iPad, iPod Touch, Apple TV, Roku, Amazon Fire TV, Samsung TVs, Airplay PC, Mac, iOS, Android, Windows Phone, PS4, Xbox One, Apple TV, Fetch TV, ChromeCast, Android TV, Amazon Fire TV, Vodafone TV, Telstra TV, Smart TVs (LG, Hisense, Panasonic, Philips, Samsung, Sony) PC, Mac, iOS, Android, Windows Phone, PS4, Xbox One, Apple TV, Fetch TV, ChromeCast, Android TV, Amazon Fire TV, Vodafone TV, Telstra TV, Smart TVs (LG, Hisense, Panasonic, Philips, Samsung, Sony) PC, Mac, iOS, Android, Windows Phone, PS4, Xbox One, Apple TV, Fetch TV, ChromeCast, Android TV, Amazon Fire TV, Vodafone TV, Telstra TV, Smart TVs (LG, Hisense, Panasonic, Philips, Samsung, Sony)
More info More info More info More info More info

Price: How does Apple TV Plus compare with Netflix?

Apple has come in below original expectations with its monthly cost. At $7.99 and with only the 1 pricing tier, it undercuts the current cost of Netflix in Australia substantially.

Netflix recently increased the cost of its 4K premium plan to $19.99 per month, then proceeded to up prices for Basic and Standard plans as well in September 2020. Basic now costs $10.99 a month, while Standard is priced at $16.99 a month.

Apple also announced that the service would automatically support Family Sharing with up to 6 accounts. Plus it will allow for 6 simultaneous streams. This is more than what is on offer through Netflix, but only marginally. Still, it's an opportunity to get even more value out of the Apple TV Plus subscription cost.

Features: Does Apple TV Plus or Netflix have better streaming features?

Netflix has set the standard on what users expect from Internet TV streaming services, with the expectation of the stellar sports streaming experience offered by Kayo. Apple TV Plus looks to meet those rather than raise the bar.

Content will be on-demand and ad-free, which is on par with what Netflix offers. Unlike Netflix, all and not some of the content will support offline play with Apple TV Plus. Apple TV Plus also goes native on 4K and claims that "most titles" will support Dolby Atmos. The latter is somewhat a surprise considering the Apple TV 4K device itself does not.

Morning Wars L

Apple TV Plus is a part of the Apple TV ecosystem which has received a huge overhaul itself with a new OS. That update in the form of iOS, iPadOS, tvOS or macOS adds Apple TV as a standard app on all Apple devices.

It's not hard to figure out which book Apple has taken a page out of here with its interface. The general user interface and dedicated Kids section is clearly inspired by Netflix's benchmark design.

Content: Will Apple TV Plus or Netflix have better content?

Obviously, the answer is awfully subjective. What we can confirm is that Apple TV Plus is only launching with 9 shows. They are all exclusive, original content though, which is a big tick. Plus, there are over 40 additional shows (see the full list here) in active production.

Some of the launch content, such as Morning Wars, has already been renewed for second seasons as well while other deals are being struck nearly every day. Brilliant director Alfonso Cuarón (Gravity, Children of Men, Roma) for example just signed a 3-picture deal with Apple.

Oprah Winfrey has also signed up for at least 3 separate original productions: Toxic Labour, a documentary series that tackles damaging workplace culture, a multi-part documentary series about mental health issues and a book club series where Oprah interviews her favourite authors.

So while the launch line-up is lean, the library growth on a monthly basis ensures new, exclusive content to watch.

Unfortunately for Apple, Netflix has also been doubling down and spending hundreds of millions on new original content in recent years. Apple will never close the gap in terms of available content as a result. So if sheer quantity is what you're after, Netflix remains king.

Apple's new TV App interface Image: Supplied

Devices: Which service has more compatible device options?

This is where it gets interesting. Netflix takes the crown for device compatibility, there are no two ways about it. The streaming giant has worked for years to get the world's most popular streaming platform onto set-top boxes, video game consoles and more. Most notably, it's managed to weasel its way onto region-specific devices, like Fetch TV and more recently, Foxtel iQ here in Australia.

However, in a first for Apple, which typically gates its services behind iOS, its TV app and by extension Apple TV Plus will become available on a selection of smart TVs. Samsung is on board for launch, with Sony and LG set to follow shortly after. The Apple TV app is also coming to Mac for the first time ever (better late than never?).

So while Apple is putting one foot forward in device compatibility, it's still a far cry from Netflix's comprehensive hardware offering. Most notably, there has been no mention of compatibility for game consoles such as PlayStation 4 and Xbox One, and not a single mention of PC or Android compatibility.

Why wait when you can compare Australian streaming services today?

So is Apple TV Plus worth the wait? It's a slow start to be sure. But the focus on original content and the relatively small price of investment makes it well worth a look from Apple device owners. Whether it will ultimately supersede your time with Netflix and demand to be the king of your home will depend on how much you love those originals.

In the meantime, you can compare streaming services that are already available in Australia.

1 - 20 of 36
Name Product Simultaneous streams Max video quality Free trial period Monthly price
Disney+
Disney+
4
4K
N/A
$11.99
Binge Standard
Binge Standard
2
HD
14 days
$14
Paramount+
Paramount+
3
HD
7 days
$8.99
BritBox
BritBox
4
4K
7 days
$8.99
Amazon Prime Video
Amazon Prime Video
3
4K
30 days
$6.99
Foxtel Now - Essentials
Foxtel Now - Essentials
2
HD
10 days
$25
hayu
hayu
1
HD
7 days
$6.99
Funimation Premium Plus
Funimation Premium Plus
5
HD
14 days
$7.95
Apple TV+
Apple TV+
3
4K
7 days
$7.99
Acorn TV
Acorn TV
4
HD
7 days
$6.99
9NOW
9NOW
1
HD
Free
$0
Flash
Flash
1
HD
14-days
$8
Kayo Sports Basic
Kayo Sports Basic
2
HD
14 days
$27.50
CuriosityStream
CuriosityStream
1
4K
N/A
$2.99
iwonder
iwonder
1
HD
14 days
$6.99
DAZN
DAZN
1
HD
N/A
$13.99
beIN Sports Monthly
beIN Sports Monthly
1
HD
14 days
$19.99
Binge Basic
Binge Basic
1
SD
14 days
$10
Binge Premium
Binge Premium
4
HD
14 days
$18
Netflix Basic
Netflix Basic
1
SD
N/A
$10.99
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