Vaniday Australia is closing down
The beauty booking site, co-founded by Rocket Internet, announced today that it would be ceasing operation in Australia.
Vaniday is a beauty and wellness booking site that allows you to book appointments at lots of different salons and spas in Sydney and Melbourne. Sadly, today the start-up announced via an email to customers that it would be closing its digital doors to customers in Australia.
The email sent to Vaniday customers this morning did not offer many details other than the company would not be taking any further bookings from today. The email cited a vague "various reasons" as the explanation behind why the company is ceasing operation in Australia.
Customers with current Vaniday bookings are still entitled to those bookings and customers with gift cards will have the card value refunded to their account or card. As for customers using the cashback rewards system, any cashback balance will be forfeited and is non-refundable.
An email sent to Vaniday customers this morning.
Interestingly, Vaniday details that all existing customer accounts will be transferred over to one of its direct competitors, Bookwell. Bookwell allows you to search by suburb or by beauty treatment in order to find salons and spas to suit you.
The news of Vaniday's closure may come as a shock to some since the company had very few outward signs of trouble. The Vaniday affiliate program remained open and it was still offering customers cashback rewards, normally two of the first things to go when a company is heading for closure.
It's also surprising given that Vaniday was backed by Rocket Internet. Vaniday co-founder, Rocket Internet, has a series of successful start-ups under its belt including Australian online fashion destination THE ICONIC. In 2015, Rocket Internet raised €15 million of funding in order to grow Vaniday in current markets and expand into new markets.
Unfortunately, not all went to plan and Vaniday has clearly not performed in the Australian market as intended. A spokesperson for Vaniday has previously said that brand awareness within Australia would be one of the biggest hurdles that Vaniday faces here. Whether or not this is a contributing factor to Vaniday's closure within the Australian market is unclear. All we know is that we'll need to start booking our beauty appointments somewhere else from now on.
Vaniday is currently up and running in Singapore. No word yet as to whether the Singapore branch will close down too.
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