Paramount+: Everything we know so far about the new 10 All Access
The rebranded service is set to expand. How will it affect 10 All Access and Stan?
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ViacomCBS Australia & New Zealand recently announced that its subscription video-on-demand streaming service, 10 All Access, will rebrand as Paramount+ in 2021. The move comes as the company is rebranding CBS All Access, its US streaming service, to Paramount+ as well, in order to "establish one cohesive global consumer brand".
In other words, the name change aims to better reflect the expanded content line-up following the Viacom-CBS merger in 2019. In Australia, Paramount+ is also set to become the exclusive home of Showtime premieres, which could make it appealing to new subscribers.
But what exactly does the rebrand mean for consumers? Here's what we know so far.
When will the new Paramount+ service launch?
The name change is set to take effect next year, but no official launch date has been confirmed just yet.
ViacomCBS mentioned that CBS All Access will be rebranded as Paramount+ in early 2021 and that it is set to expand in international markets with an initial debut in Australia, Latin America and Nordic countries.
In other words, we can expect the 10 All Access rebrand to take effect some time in the first half of the year.
Why is this happening?
"Paramount is an iconic and storied brand beloved by consumers all over the world, and it is synonymous with quality, integrity and world-class storytelling," says Bob Bakish, ViacomCBS CEO. The name change will mean the company can establish one global streaming brand – no more CBS All Access in the US and 10 All Access in Australia.
It may also make the platform more broadly appealing, since CBS is usually associated with an older audience in the US and doesn't have as much brand recognition overseas.
How much will Paramount+ cost?
The company hasn't announced any plans to change pricing when the new service goes live.
10 All Access is currently $9.99 a month, but is slightly expensive when you consider its limited library of TV series. In comparison, Disney+ costs $8.99 a month, the cheapest Netflix plan is now $10.99 a month and BINGE plans start at $10 a month.
If it expands the library and adds movies, the company might change pricing as well.
What content will Paramount+ offer?
The current library will stay the same, so you will still be able to binge your way through entire seasons of NCIS, Madam Secretary or Elementary. 10 All Access' catalogue features more than 10,000 episodes from CBS, CW and Network 10, as well as original series like The Good Fight, The Twilight Zone, Tooning Out The News, Interrogation, Why Women Kill and Tell Me A Story.
There's a good chance the new platform will also feature movies from Paramount Pictures and premieres and box sets from subsidiaries like Comedy Central, MTV and Paramount Network.
Additionally, ViacomCBS announced three new original series for Paramount+ in Australia. Spy drama Lioness will follow a young Marine recruited to befriend the daughter of a terrorist to bring the organisation down from within. Meanwhile, The Offer will be a scripted series based on Oscar-winning producer Al Ruddy's extraordinary, never-revealed experiences of making The Godfather.
Finally, Paramount+ will stream the hour-long drama First Ladies, a new Showtime series starring Viola Davis, who is set to play Michelle Obama. As the name suggests, the show will focus on some of America's most charismatic and complex first ladies, with the freshman season featuring Eleanor Roosevelt and Betty Ford as well.
In fact, Paramount+ is set to become the exclusive home of Showtime premieres in Australia. This is a blow to Stan, which currently streams Showtime series based on a long-running deal set to expire soon. That means Stan will likely lose the Showtime back catalogue, which includes popular series Yellowstone and titles such as Dexter and Californication.
10 All Access is available on PC and Mac, iOS and Android devices, Apple TV, Android TV, Fetch TV and Chromecast. Since we're talking about a rebrand and not a new service built from scratch, the device compatibility will likely stay the same.
Should I get Paramount+?
Maybe. If you already have 10 All Access, the rebrand is good news, as it means you'll have access to more content. Otherwise, if you're a fan of procedurals and Showtime series, Paramount+ might be a good fit for you.
For now, we're holding off judgement until we can see the upgraded service for ourselves. We'll update this page as more official information becomes available.
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