Rumour: Will the Galaxy S8 release mid-April?

Alex Kidman 11 January 2017 NEWS

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Could Samsung delay the Galaxy S8’s launch but make up for it in volume?

In the smartphone world, two brands dominate in terms of both sales numbers and revenue. In one corner, Apple, which makes the lion’s share of the profits in mobile, and in the other Samsung. Samsung’s profits have undoubtedly taken a hit due to the whole Note 7 fiasco, but that has led to an awful lot of speculation around its next premium handset, the Galaxy S8. Technically Samsung hasn’t even announced that name as yet, but realistically it would be insane to change it.

It’s already been suggested that Samsung will follow Apple’s lead and drop the headphone socket from the Galaxy S8. Other rumours have pointed to a Galaxy S8 that omits a home button in favour of a fingerprint-aware section of the base of the screen itself. It’s been suggested that Samsung may use the Galaxy S8 to launch its personal assistant technology known as "Bixby". As with any rumour, grains of salt in healthy proportion are required, because what goes on in R&D often never makes it to finished product, not to mention wishful thinking.

The rumour du jour regarding the Galaxy S8, courtesy of The Investor, is that Samsung may delay the release of the Galaxy S8 until mid-April. Typically Samsung has announced premium Galaxy models at Mobile World Congress in late February with availability a couple of weeks later. Mid-April would buck that trend.

So why would Samsung opt for a later release? Some are suggesting that Samsung may eschew MWC entirely in favour of its own launch, which is what it did for the Note 7 and what Apple always does its with its own iPhone handsets. There’s also the suggestion that Samsung’s own aggressive sales targets for the Galaxy S8 mean that it will wait until it has sufficient stock to sell to market worldwide.

Officially speaking, Samsung hasn’t commented at all on when it plans to release the Galaxy S8. We’ll be reporting live from Mobile World Congress in Barcelona, where it’s unthinkable that Samsung won’t have some kind of presence even if it doesn't launch the Galaxy S8, so stay tuned.

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