NET-A-PORTER goes fur free
On Tuesday, the YOOX NET-A-PORTER Group released a statement announcing that the entire group was going fur free.
The brand will adopt a fur free policy across all of its sites, NET-A-PORTER, THE OUTNET, YOOX and MR PORTER. All clothing, accessories, shoes and other items made from fur will no longer be stocked on any of the brand's sites.
The decision is part of the company's commitment to sustainability. The group has been a leader in sustainable packaging, introducing the ECOBOX (made from 100% recyclable material), and the group has also made a commitment to getting to 100% renewable power by 2020. In addition, The YOOX NET-A-PORTER group has relationships with organisations like The Humane Society of the United States (HSUS) and Humane Society International (HSI).
The decision follows a trend of high-end designers making the decision to go fur free. Last year, Armani announced that the brand was eliminating fur from its designs. The designer joined the ranks of fur-free designers such as Hugo Boss, Stella McCartney, Calvin Klein, Ralph Lauren and Tommy Hilfiger.
One of the most vocal designers on the issue of fur, Stella McCartney has created a textile which very closely resembles fur called "Fur Free Fur", proving that cruelty-free practices don't mean you have to compromise on your style.
YOOX NET-A-PORTER's decision is an influential one that is likely to encourage more designers and stores to follow suit and is one more step towards an ethically sourced future.