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Internet TV streaming statistics 2021

8.5 million Aussie’s freeload off someone else’s streaming account.

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Aussie's love subscription TV services. 88% of Australian adults use at least one TV streaming service, according to the latest data from Finder's Consumer Sentiment Tracker (CST). We're most likely to subscribe to Netflix (69%), followed by Stan (36%), Amazon Prime Video (32%) and Disney+ (31%).

However, just because we're watching TV streaming services doesn't mean we're paying for them. 44% of Aussie adults are mooching off someone else's TV streaming account – the equivalent of 8.5 million people.

Next time you go to lunch with three other friends, look around and see if you can guess who isn't paying for Netflix – that is, of course, if it isn't you. Nearly one in four (24%) of Australians are freeloading off someone else's Netflix account, the highest of any streaming service. Stan has the second most freeloaders (17%), followed by Disney+ (14%) and Amazon Prime Video (12%).

Gen Z might get a bad rap for wasting money, but one thing we can't accuse them of is paying for unnecessary streaming services. Nearly three quarters (74%) use a service that they don't pay for. I guess moving back in with mum and dad has some perks.

Those in the ACT are the most likely to use someone else's account (64%), with Queensland and Victoria tying equal second (47%).


Finder polled 1,005 Australians in January 2021 as part of its Consumer Sentiment Tracker survey.

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