Take the guesswork out of finding the perfect gift and get something that your recipient really wants: the gift of choice!
Gift cards can be purchased online as an electronic gift certificate delivered by email, or in-store as a plastic card no bigger than a credit or debit card. The back of the card looks much like the back of a credit card, with a magnetic stripe that is swiped at the cash register during a transaction - much like a regular transaction when using a credit or debit card.
For electronic gift cards that are delivered by email, many have a card number to be entered or a barcode that can be scanned. The gift card is purchased for a particular value, and can be spent at the specified store or service provider, or, if no retailer is designated, then it can be spent wherever the recipient chooses.
Gift cards are often displayed for purchase in an envelope or packet but you can always present it in a gift box or a sentimental greeting card.
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How to purchase electronic gift cards and vouchers
Gift cards can be purchased online on the preferred electronics provider’s website or in person at the physical store. If you are buying the gift card in-store, you can usually locate the gift card selection near the cash registers. Meanwhile, other stores have an individual gift card rack that will be easily spotted.
Electronics stores generally have employees on the salesroom floor or a designated customer service desk where you are able to purchase gift cards without having to wait in a queue.
The best way to find a gift card is to decide which electronics retailer you’d like to buy from. This should depend on your own experiences with the company and the potential brand loyalty that the recipient of the gift card may have. For instance, if the recipient is a fiercely loyal PC user, you would not want to give them a gift card to Apple who only sells MAC computers and vice versa.
Some examples of electronic gift cards and vouchers
A great example of electronics gift cards available for purchase online is Amazon. Amazon has a very solid customer service track record, and a reputation for getting purchases shipped on-time, so it is a great choice for an electronics retailer. Their gift cards may be redeemed for anything sold on the website, including their wildly popular Kindle e-readers, computers, and other electronics and accessories. Amazon makes buying a gift card online convenient, with straightforward instructions:
- Click on the “Gift Cards” link, located at the top of the site’s homepage above the search bar.
- Select your preferences for how you’d like the gift card delivered.
- Other features include uploading your own photo, designing your own gift card, or choose the animated gift card option.
- Select the denomination you’d like to purchase.
- Check out and pay for your order (make sure to review!)
On the other hand, buying a gift card from Dell is much like buying a gift card with Amazon - you select your delivery preference, and are able to personalise and customise the card. Dell offers this option for personalisation for both plastic cards and e-cards. The available denominations are limited to a relatively small range of $50 to $500 when compared to Amazon.
Why give electronic gift cards and vouchers as gifts
Most major electronic companies have gift cards readily available, so finding a gift card that will please a technophile is made easy. Electronics has become such an integral part of our everyday lives and routines, especially computers. Moreover, most experts recommend replacing personal electronic devices every 18 months, if possible, to get the latest updates and user-friendly software.
Buying a gift card for a technophile is like giving a child permission to peruse a candy store and purchase what they choose. If the gift card’s value will allow it, the recipient can use it to purchase a new tablet, a DVD box set of their favourite day-time television show, and a brand new mobile phone charging cord. Depending on his or her needs and the value attached to the card, the combination of items that the recipient can purchase is seemingly infinite. This means that the choices are seemingly infinite as well.
Giving cash instead of a gift card may seem like a great alternative but because of the expense of many electronic devices, you may have to give a large amount of cash which can take up too much space in the recipient’s wallet.
Many retailers also sell gift cards for the online realm. Apple sells iTunes gift cards to purchase and download the latest music online. Amazon sells gift cards for computer games, online games, and video game subscriptions - the perfect gift for children or teenagers. Students attending university will especially appreciate the gift as most students require laptops to access course materials and write papers. Printers can also be purchased from these electronics retailers as well to print off class papers.
Electronics gift cards can be used to help the recipient indulge in purchasing video games or other electronic “toys”. They can also be used to purchase more practical electronic items like printers or scanners. Either way, the recipients of these gifts get what they want and need.
Things to consider when buying an electronic gift card and voucher
You should always consider a few key points when deciding on which gift certificate to buy.
First, you’ll need to decide whether you’ll be buying a plastic card or an e-card. Buying the card online means that, if the recipient happens to lose it, another card can be downloaded from the email and printed for use. It is never guaranteed that a plastic card, if lost, will be replaced.
Finally, make sure that you are buying a gift card for a store that the recipient will actually want. This is obviously where you’ll want to differentiate the recipient’s brand loyalty. Though this seems trivial, it may mean a lot to your recipient if you know his preference. To find out about the recipient’s preferences, you can ask his or her family and friends. Gift card rules and regulations as designated by the Government of Australia can be viewed online.
Being able to give the gift of choice to your loved ones, friends, or whoever the recipient of the gift card may be, is fantastic. This way, you get to ensure that the recipient gets what he or she really wants, and you get the credit for buying a great, thoughtful gift.