Amazon Australia Marketplace will launch this Thursday
Reports show that Amazon Australia will go live this week on Thursday 2pm AEST 23 November.
According to Internet Retailing, a source has confirmed that Amazon Australia will indeed launch this week. The online publication tweeted late in the afternoon that it had received information confirming a Thursday launch.
The tweet reads: "Breaking: Sources say Amazon Marketplace will launch in Australia on Thursday, with a small number of sellers able to sell products to customers."
At this stage Internet Retailing have not named or confirmed the source of its hot tip. Although finder.com.au has confirmed that a select number of sellers will begin selling on Amazon Australia as of 2pm Thursday 23 November. Here is an email received by an Amazon Marketplace seller.
Given that this Thursday is the day before Black Friday, this timing makes sense for a soft launch. Finder.com.au has predicted Amazon Australia to officially open for business on Black Friday as this is the biggest shopping day of the year in many markets around the world. So, it definitely seems likely that this is indeed a soft launch ahead of a Black Friday.
Although some publications have suggested that Amazon Australia will officially launch all categories in Australia around 30 November or 1 December, recent developments are more in line with a Thursday/Friday launch this week. We've found that Amazon Australia is slowly populating the site with products and finder.com.au even managed to find the full list of tech brands that Amazon Australia will sell on site. But who knows this could just be a soft launch ahead of an official launch later.
Stay tuned for more details as they emerge.