Amazon Prime Day 2021: Australian dates, deals and more

Coming Monday 21 June, these are the most important things you should know about Amazon Prime Day in Australia.

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Amazon Prime Day is a massive 65-hour sale event offering huge discounts on thousands of products for Amazon Prime customers. Amazon already has some of the best prices available online - particularly when it comes to tech, appliances and video games - but Amazon Prime Day really kicks things up a notch.

The shopping extravaganza will run from 12am AEST Monday 21 June until 5pm AEST Wednesday 23 June (thanks to the Global Store deals), so you've got 65 hours to shop!

There's going to be thousands of deals to choose from, so the Finder crew is here to help you find the best ones. Bookmark this page to see a comprehensive list of all your favourite deals, and sign up now to Amazon Prime to keep coming back as we highlight the best offers over the two-day event.


Early Prime Day 2021 deals:

Amazon Prime Day 2021 doesn't officially begin until 21 June, but as usual Amazon has dropped some early deals to whet shoppers' appetites. Here are all the Amazon Prime Day deals released so far.

Amazon lead up deals

Echo Auto
50% off Amazon Echo Auto

The Amazon Echo Auto connects to the Alexa app on your phone and plays through your car's speakers via auxiliary input or your smartphone's Bluetooth connection. Normally retailing for $79, it's now down to $39 - that's half off the RRP.

Get deal

$150 off Echo Studio smart speakers
$150 off Echo Studio smart speakers

Get the Amazon Echo Studio for $229. That's a saving of $150. The unit features five speakers for excellent music playback. The inbuilt Alexa assistant can be used to read the news, answer questions and control Zigbee-compatible smart home devices.



Buy for $229 (Previously $379)

Amazon Fire TV Stick Lite bundle offer
Amazon Fire TV Stick Lite bundle offer

Get the Echo Dot (3rd Gen) smart speaker and Fire TV Stick Lite streaming device for $89 bundled together. That's a saving of nearly $30 on the individual pricing.



Buy for $89

65% off Memory Foam pillows
65% off Memory Foam pillows

The John Cotton Memory Foam Pillow is designed to mould to the shape of your head and neck to promote correct spinal alignment and increase comfort while sleeping. Normally selling for $189.95, it's now down to $62.96. That's a saving of 65%!



Buy for $69.95 (Save $120)

25% off PlayStation Plus 12 Month Memberships
25% off PlayStation Plus 12 Month Memberships

Amazon has knocked 25% off PlayStation Plus 12 Month Membership cards. Normally costing $79.95, they're now down to $59.95.



Buy for $59.95 (Save $20)

$99 Instant Pot air fryers
$99 Instant Pot air fryers

Get the Instant Vortex Mini Air Fryer for $50 off the RRP, bringing the total to just $99. It comes with 4 pre-set Smart Cooking Programs, allowing you to quickly air fry, bake, roast and reheat a wide variety of foods.



Buy for $99 (Previously $149)

50% off bestselling books
50% off bestselling books

There's a huge range of books to choose from including new-releases and bestsellers. Prices start at just $4.



Buy from $4

51% off Sennheiser CX 400BT True Wireless Headphones
51% off Sennheiser CX 400BT True Wireless Headphones

Sennheiser is selling its CX 400BT True Wireless Headphones for $179 over on its official Amazon store. That's a saving of $120 on the RRP.



Buy for $179 (Previously $299)

50% off smart bathroom scales
50% off smart bathroom scales

Amazon is selling the HomeFashion Bluetooth Body Fat Scale for 50% off the RRP. Normally costing $59.99, it's now down to just $29.99. In addition to weight, the unit measures body fat, muscle mass, bone mass, water weight, BMI and body age. The scale comes with inbuilt Blutooth for use with the free phone app.



Buy for $29.99 (Previously $59.99)

40% off De'Longhi coffee machine
40% off De'Longhi coffee machine

The De'Longhi Magnifica S Fully Automatic Coffee Machine is 45% off the RRP right now. Normally $999, it's selling for $599. It's designed to make barista quality coffee in just one touch and also comes with a milk frother.



Buy for $599 (Save $450)

42% off Razer Kraken gaming headsets
42% off Razer Kraken gaming headsets

Get the Razer Kraken Multi-Platform Wired Gaming Headset for $99 - down from an original RRP of $169.95.



Buy for $79 (Save $90)

22% off Johnnie Walker Blue Label whisky
22% off Johnnie Walker Blue Label whisky

Amazon has knocked 22% off Johnnie Walker Blue Label whiskies - down from $245 to $194.75.



Buy for $194.75 (save $50.25)

65% off Sandisk Micro SDXC memory cards
65% off Sandisk Micro SDXC memory cards

Need some extra storage space for your phone, laptop or camera? Amazon has knocked more than 65% off select Sandisk Extreme Pro microSDXC cards including 1TB versions. Prices start at $14.90.



Buy from $35.08

Rush Creek Creations Fishing Rod set
Rush Creek Creations Fishing Rod set

Holds up to 8 rod and reel combos with American Cherry laminate finish. Prices start at $26.95.



Get deal

35% off Nike shoes
35% off Nike shoes

Get 35% off select Nike footwear with prices starting at under $25. A range of Nike sunglasses are also available as part of the sale.



Go to sale

25% off Star Wars and Harry Potter LEGO
25% off Star Wars and Harry Potter LEGO

Amazon is selling select Harry Potter and Star Wars sets for 25% on Amazon including the Mos Eisley Cantina. Prices start at $30.38.



Go to sale

54% off Samsung Galaxy Buds+
54% off Samsung Galaxy Buds+

The Samsung Galaxy Buds+ are now down to $137.77. That's a saving of nearly $160 on the original RRP.



Buy for $137.77 (Previously $299)

Oculus Quest 2 for $479
Oculus Quest 2 for $479

The Oculus Quest 2 headset is the best way to experience virtual-reality - it contains everything you need to step into 3D worlds, with no PC or console required. We've seen it selling for $699 - Amazon has it for $479.



Buy for $479

Save on select Bosch and Dremel tools
Save on select Bosch and Dremel tools

If you're looking for tools, Amazon is the place to shop. Score savings on lawn mowers, high pressure washers, jigsaws and more.



Get the deal now

15% off Skechers
15% off Skechers

Enjoy 15% off a wide range of Skechers shoes. If you're looking for a sneaker that doesn't compromise on comfort, this is the shoe for you.



Get the deal now

Try Audible for 2 months, free
Try Audible for 2 months, free

To coincide with Prime Day, Amazon has extended its Audible trial to three months. This is a limited time special offer. The audio books are yours to keep even after you cancel.



Get 2 months of Audible free

What is Amazon Prime Day and how does it work?

Amazon Prime Day

Amazon Prime Day is a global shopping event exclusively for Prime members, offering significant discounts on thousands of items on the Amazon website. This includes third-party sellers and popular products from Nike, Converse, Microsoft, Sony, Samsung, Nintendo, Dell, KitchenAid and hundreds more.

All product categories will be participating in the sale, which means you can score great discounts no matter what you're looking for. In short, if Amazon sells it, a deal should be available during the sale.

Amazon Prime Day is chiefly aimed at Prime customers, which means you will need to be a member to get the best deals. Amazon Prime costs $6.99 per month. However, you can currently sign up for a 30-day free trial. If you time the trial properly, this means you can grab some amazing deals during Amazon Prime Day 2021 without paying anything extra.

Amazon will also be launching the Prime Day Show - a three-part special event featuring performances from Billie Eilish, Kid Cudi and H.E.R. You'll be able to stream it on Amazon Prime Video, which comes free with your Prime membership.

When is Amazon Prime Day?

Amazon has confirmed that Prime Day 2021 kicks off at 12am AEST Monday 21 June and will end midnight Tuesday 22 June. Aussie shoppers will also get to take advantage of the Global Store offers, and these will last until 5pm AEST Wednesday 23 June. All up, you've got a massive 65 hours to shop the red-hot deals!

Last year, it ran from 13-14 October. However, this was due to a delay caused by COVID-19 pandemic.

What is Amazon Prime?

Amazon Prime Day

Amazon Prime is the backbone of Amazon's delivery services, allowing customers to get fast and free deliveries and free returns for the cost of an annual or monthly subscription.

The perks don't just stop there - you also get access to Amazon's streaming services. This includes:

      • Prime Video: A Netflix-style streaming service with over 2,000 titles.
      • Amazon Music: A Spotify competitor boasting 2 million songs.
      • Prime Reading: Free access to thousands of ebooks, short stories, comics and children's books via the Kindle Store.
      • Prime Gaming: Free access to a selection of PC games, with more added every month (plus free in-game loot for select titles).

Amazon Prime cost Australia

Amazon Prime costs $6.99 per month in Australia. There's also an annual subscription available that costs $59 per year (the first month is free).

This is significantly cheaper than in the US, where an Amazon Prime subscription costs US$12.99 per month or US$119 per year (around $18 and $170, respectively).

As mentioned, Amazon currently offers a free one-month trial of the subscription service. So, you can sign up here, get Amazon Prime Day and check out the sale to see if it's worth keeping. Make sure you sign up less than a month before the sale starts, otherwise your free trial might run out before Prime Day kicks off, which would be exceedingly unfortunate.

If you want to know more, you can see our comprehensive guide to Amazon Prime in Australia.


Amazon's early Prime Day 2021 deals

While Amazon is yet to announce the majority of its Prime Day deals, some early offers are already available on the site. These include:

  • Four months of free premium streaming and unlimited access to more than 70 million ad-free songs with Amazon Music Unlimited (offer available to new subscribers only).
  • Three-month free Audible trial. Deal includes two audiobooks of your choice in the first month and one every month after, plus a bonus monthly audiobook chosen by Audible's editors and unlimited access to hundreds of hours of audio (offer available for Prime members who have not previously tried Audible).
  • Three-month free Kindle Unlimited trial (offer available for Prime members who have not previously tried Kindle Unlimited).
  • $40 off the Echo Auto (was $79, now $39).

From 12am AEST Friday 11 June, both Prime members and Amazon customers will also be able to rent selected popular movies starting at $2.99 or less on the Prime Video Store.


Different types of Prime Day deals

Amazon has decided to make shopping Prime Day super easy by featuring a colour-coded blue badge on the Prime Day deals. That way, it's super easy to spot the red-hot offers among the madness on Amazon.

There's another thing you ought to know before Prime Day - and it's something called lightning deals. These are one of the most popular offers on-site and are constantly watched by serious bargain hunters.

Lightning deals tend to last anywhere from a few minutes to a few hours, and are usually featured on highly sought-after products. It can turn the whole experience into a bit of a shopping frenzy - these offers are not for the faint of heart!


Sneak peek of the Prime Day 2021 deals

Amazon Prime Day

By analysing previous Amazon Prime Day sales, it's possible to get a pretty good idea of the type of bargains that will be available this year. Here are six types of deals you can expect to see during Amazon Prime Day 2021.

We've included some of the deals Amazon teased in the lead up to last year's Prime Day sale below. You can expect to see similar (and in some cases identical) offers in 2021.

Small businesses

      • Great savings on select products from small Australian brands including Zenify, Little Ripples, Willow by The Sea, Chief and the Salt Box.

Amazon devices

      • Save $100 off RRP on Echo Show 8
      • Save up to 30% off RRP on select Ring Home Security
      • Save up to $80 off RRP on Kindle Paperwhite

Electronics

      • Save up to 40% on select Panasonic cameras
      • Save up to 26% on select NIKON cameras
      • Great savings on the Fitbit Versa 2, starting from $199

Video games

      • Save 15% off selected Playstation 4 video games
      • Playstation 4 Pro 1TB Console Black for $399, 28% off RRP

Kids

      • Save 15% off select children's books

Fashion

      • Select Puma clothing will start from $15 and select Cotton On clothing will start from $10
      • Select Crocs sandals will start from $29.99 and select Skechers shoes will start from $67

Home and kitchen

      • Save up to 37% off RRP on select Instant Pot Pressure Cookers
      • Save up to 30% on select Dremel Tools (discount applied in prices displayed)

Pantry food and drink

      • Prime members spend $50 and Save 30% on select everyday essentials from brands such as Carmans, Heinz, Finish, Pine O Cleen, Dilmah tea (discount applied at checkout)
      • Save up to 50% off RRP on select Starburst 500g and Skittles 1.1Kg (discount applied in prices displayed)
      • Prime Members pay $19.98 for select Coca Cola 36-Pack – $0.56c per can (discount applied at checkout)
      • Save up to 50% off RRP on select T2 (discount applied in prices displayed)
      • Save up to 49% off select San Pellegrino, Perrier and Evian (discount applied in prices displayed)

Baby, beauty, health and personal care

      • Prime members pay $40 for Huggies One-Month Supply and can save an additional 15% on scheduled deliveries through Subscribe and Save (discount applied in prices displayed)
      • Save up to 25% on select Philips Avent (discount applied in prices displayed)
      • Prime Members pay $90 for select Foreo Luna Mini 2 (discount applied at checkout)
      • Save on select GHD hair appliances (discount applied in prices displayed)
      • Save on select Skin Care from Weleda, Palmolive and more (discount applied in prices displayed)

Pets

      • Save on select pet treats from Greenies, Pedigree, Schmackos, Bow Wow, WAG and more

Kindle Australia deals

Kindle Australia

If you or one of your family members are looking to make the leap from paper to ebook, Amazon Prime Day is an excellent opportunity to save some money. As mentioned, Amazon will be offering three free months of Kindle Unlimited during the sale period. Kindle Unlimited is Amazon's e-book subscription service which provides access to hundreds of thousands of books for a flat monthly fee of $13.99.

During Prime Day 2020, Amazon was offering $80 off Kindle Paperwhites, $140 off the Kindle Oasis and $40 off 10th generation Kindles. You can expect similar deals to appear during this year's sale.


American Express Card benefits

Last year, Amazon allowed American Express Card holders to earn 10 bonus points per $1 spent during Prime Day, up to a maximum of 5,000 points. To redeem the offer, all you needed to do was save the offer to your Amex card, via the app or online account and start adding to your cart.

We've asked Amazon if this deal will be returning in 2021 and will update this page when we hear back. If you have an eligible American Express card and plan to spend up on Amazon Prime Day, this could be a great way to score some extra points.


What is the Shop Local store on Amazon?

Amazon Prime Day

Amazon has recently been putting effort into recognising Australian small businesses on its platform via a dedicated Shop Local store. Australian Prime members will be able to score exclusive discounts from these sellers during Australian Prime Day 2021. If you prefer to shop locally, this is a great way to see a bunch of deals from Aussie-owned businesses in once place.

The 'Shop Local' store features products from a number of local brands including 123 Nourish Me from Perth and Sofi Spritz from regional New South Wales. To find out more, head to Amazon's Shop Local store.


Does Amazon US ship to Australia?

Yes. When the Australian government extended GST payments to online purchases, Amazon briefly blocked its international sites in this country. However, it quietly reversed this decision shortly afterwards and you can now shop on Amazon's US site should the mood strike you. Just be aware that shipping fees will be higher and some third-party sellers will not send items to international customers. You can also see a range of US products on the Australian site via the Amazon Global Store.


What you need to know about the Prime Day Show:

While you're busy shopping the sales on Prime Day, you'll also get access to the exclusive Prime Day Show.

Featuring Billie Eilish, H.E.R. and Kid Cudi, the three-part immersive musical event will be showcased in three parts. It will be made available on the 17 June, to all customers for 30 days on Prime Video (with or without a membership).

The shows will be a fusion of performance and story-telling, with each artist creating a narrative through their songs. Get ready to be transported to Paris, The Dunbar Hotel and outer space.


How to get exclusive Billie Eilish merch on Prime Day:

To celebrate her performance, award-winning artist Billie Eilish is dropping an exclusive merch line on 17 June. Here's where you can shop.

Fans will be able to get their hands on t-shirts, posters, sweatshirts, accessories and more. We've got a feeling there's going to be pretty high re-sell rate on these hot ticket items - so if you manage to snag one, you've got some pretty good luck!


How big was Amazon Prime Day in 2020?

Despite the aforementioned delays, Prime Day 2020 was the largest shopping event in Amazon's history including Black Friday. Globally, sales surpassed $3.5 billion which was a 60% improvement on the previous year. (It's worth noting that Prime Day 2019 also broke all previous records, with members purchasing more than 175 million products in 48 hours.)

Because of our proximity to the International Date line, Australian Prime subscribers were the first in the world to access the Prime Day offers, including the ones available direct from the US through the global store. That early start, and the fact that Australians can also take advantage of US sales through the global store means that Aussie Prime members get to enjoy savings across a huge range of categories for a massive 65 hours.

In 2020, the top-selling products during Amazon Prime Day included the Amazon Echo Dot, Fire TV Stick, iRobot Roomba Robot Vacuums, Coca-Cola 24-packs and Lego Star Wars Stormtrooper Helmets.

Australian Prime members took advantage of the sale to stock up on all kinds of products ranging from detergents and nappies to video games and books. Here's a list of just some of the bestselling products from previous Amazon Prime Day sales:

      • Finish Powerball Dishwasher tablets
      • Dettol Antibacterial Disinfectant wipes
      • One month supply of Huggies nappies
      • Multipack of Coca-Cola
      • Soniq 4K Ultra HD TV
      • Bose Noise Cancelling Wireless Headphones
      • Philips Hue Smart Bulbs
      • Mario Kart 8 Deluxe
      • The Legend of Zelda Breath of the Wild
      • Super Mario Odyssey
      • The Barefoot Investor

What sorts of deals can we expect to see in 2021?

Amazon Prime Day

Judging by the list above, Amazon is likely to offer some amazing deals across all kinds of categories. Last year's sale boasted over one million individual deals, ranging from discounted video game consoles to dirt-cheap household essentials.

You can expect to see significant discounts on Amazon devices like Echo smart speakers, Kindle e-readers and the Fire TV Stick 4K. Needless to say, Prime Day isn't just about Amazon devices - plenty of other brands participate in the massive sale event too. We're predicting big savings on TVs, wireless headphones, smartwatches, fitness trackers, Instant Pot cookers, power tools, robot vacuums, smart lighting, and more.

Two of the most sought after items this Prime Day are the PlayStation 5 and Xbox Series X. Unfortunately, it's extremely unlikely that Amazon will be offering deals on either console (it can't even sell them at full price at the moment due to stock shortages.) With that said, games, controllers and other peripherals for the PS5 and Xbox Series X are likely to be discounted during the sale.

You can expect to see some killer bargains on the PS4 and Xbox One, particularly when it comes to games and accessories. We're also expecting red-hot offers on the Nintendo Switch - last year, shoppers could get $60 off the console and up to 25% off a variety of games.

Amazon can also be counted on to offer plenty of fashion and beauty discounts with mascaras and foundations selling for under $5.

We recommend keeping your eyes peeled for deals across all major categories. We have a feeling there's going to be something for everyone.


The history of Prime Day

Prime Day was born in 2015, on the eve of the shopping platform's 20th birthday in the US. The goal was to offer a huge volume of deals (more than Black Friday) but make them exclusive for Prime members.

The first event lasted 24 hours and included countries like the US, UK, Spain, Japan, Italy and more. It was so successful, that Amazon has claimed customers bought more items on that first Prime Day than on Black Friday 2014, which was the biggest Black Friday it had ever had at the time.

Since then, Prime Day hasn't showed signs of slowing down, out-doing itself as each year goes by. For Australians, Amazon's launch in Australia in late 2017 has meant that this year is only our fourth Prime Day, but we're confident it's going to be the biggest yet.


Amazon Prime Day vs Black Friday

There's no denying that Prime Day and Black Friday are two of the biggest global shopping events, but they do differ in some ways.

An obvious example is the fact that Prime Day is solely based on the Amazon platform. Black Friday is celebrated by all kinds of retailers, big and small, around the world. It also usually marks the beginning of Christmas gift shopping.

While you've got access to a plethora of stores on Black Friday, Prime Day usually features some pretty hefty discounts - bigger than what you'll see on Black Friday. So if there's something you've had your eye on for a while, and see it discounted for Prime Day, we recommend adding it to cart ASAP. You never know if there'll be enough stock come Black Friday.

In terms of sales, it's a little difficult to judge how successful Black Friday is because there's not one source of truth. However, Prime Day 2020 collected more sales than the previous Black Friday and Cyber Monday combined.

In a way, Prime Day is Amazon's own version of a Black Friday. While the retailer still celebrates and joins in on the Black Friday madness, having its own sale event provides it global recognition in the shopping space. It also gives it the chance to say "thank you" to its paying members and get rid of old stock.

To see more of a comparison, you can check out our guide on Prime Day VS Black Friday.


Amazon Prime Day shopping tips

As with any huge shopping event, there are pros and cons to shopping on Amazon Prime Day. You can score some of the best deals all year by knowing what to look for and doing a little research beforehand. Here are our top tips for snagging the lowest prices on Prime Day:

      • Get deal alerts. If you've downloaded the Amazon App, you can choose to turn notifications on, meaning you'll get a buzz as soon as your favourite item goes on sale.
      • Know what a deal badge looks like. All Prime Day deals feature a blue badge, making them really easy to spot among the madness on Amazon.
      • Ask Alexa. Have you invested in your own Alexa or Echo device? Simply ask her about the Prime Day deals and you can hear all about them as you make your breakfast or clean up your home. Voice shopping is the new thing!
      • Create a wish list. With the plethora of products available on site, it's a good idea to create a list of all your must-have items. This will allow you to sort out exactly what you want, how much they cost, and how much of a discount they'll have. It also ensures you don't go a little crazy and buy unnecessary sale items on the day.
      • Know when to strike and when to pass. Lightning Deals that are released as often as every five minutes can turn online shopping into a frenzy. While you do need to snap up some items as fast as you can, don’t be pressured into clicking “Add to cart” on every single item that flashes across your screen. If you can, do a quick Internet search to make sure the Prime Day price is really as good as it seems.
      • Read the fine print. In the US, some Prime Day deals, particularly on big-ticket electronics like TVs and computers, have hidden the brand name and model number until just before the sale drops, so you should make sure you double-check these details before jumping on a low price.
      • Check reviews. When you feel rushed to snatch up a discount, you might not take the time to read through product reviews like you normally would. Don’t skip this step, unless you’re already familiar with the product and know for sure it’s what you want.
      • Compare prices. Other retailers are aware of the impact Amazon has had on the local marketplace, so don't be surprised to see even more competitive prices on offer from other stores over the Prime Day sale.

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