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Amazon Prime Day Australia: Best deals revealed – June 22, 2021
Coming Monday 21 June, these are the most important things you should know about Amazon Prime Day in Australia.
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Amazon Prime Day is a massive 65-hour sale event offering huge discounts on thousands of products for Amazon Prime customers. Amazon already has some of the best prices available online - particularly when it comes to tech, appliances and video games - but Prime Day really kicks things up a notch.
The shopping extravaganza runs from 12am AEST Monday 21 June until 5pm AEST Wednesday 23 June (thanks to the Global Store deals), so you've got 65 hours to shop!
With thousands of deals to choose from, the Finder crew is here to help you find the cream of the crop. Bookmark this page to see a comprehensive list of all your favourite deals, and sign up now to Amazon Prime to keep coming back as we highlight the best offers over the two-day event.
Best Prime Day 2021 deals
Here are all the Amazon Prime Day deals released so far. We'll be updating this page frequently over the sale period of June 21-June 22, so be sure to keep coming back to see all the best offers.
Top 10 Amazon Prime Day deals
Looking to monitor your weight loss more accurately? The HomeFashion Bluetooth Body Fat Scale is currently selling for 50% off the RRP. Normally costing $59.99, it's now down to just $29.99. In addition to weight, the unit measures body fat, muscle mass, bone mass, water weight, BMI and body age. The scale comes with inbuilt Blutooth for use with the free phone app.
Buy for $29.99 (Previously $59.99)
Marked down from $2,399 to just $1,798 the Acer Swift 5 SF514-55T-7910 Laptop is one of the very best laptop deals on the table for Amazon Prime Day 2021. Reduced by a mammoth $601, owners will benefit from its Intel Core i7-1165G7 processor, Intel Iris Xe graphics and a 14
Best tech deals
In the market for a second TV for the kids or your bedroom? Amazon have reduced the TEAC 58-inch 4K UHD Android Smart LED TV by 38% to just $499. That's a massive saving of $300 off the RRP.
Buy for $499 (Previously $799)
Get the brand-new Sony WF-1000XM4 for $389 on pre-order. Amazon is also offering a trial of the headphones for 14 days. If you aren't satisfied, you can return them for a refund.
These bad boys are nearly always on special, but not by this much. $227.90 is a great price for a quality pair of noise cancelling wireless earbuds.
Buy for $227.90 (save $271.10)
Best video game deals
Best health and fitness deals
Best home and kitchen deals
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Best Kindle deals
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Prime Day discount codes
Save even more with Finder's handpicked Prime Day coupon codes below. To get the deal, simply click on the buttons. You can also search for specific products in the search box:
What is Amazon Prime Day and how does it work?
Amazon Prime Day is a global shopping event exclusively for Prime members, offering significant discounts on thousands of items on the Amazon website. This includes third-party sellers and popular products from Nike, Converse, Microsoft, Sony, Samsung, Nintendo, Dell, KitchenAid and hundreds more.
All product categories will be participating in the sale, which means you can score great discounts no matter what you're looking for. In short, if Amazon sells it, a deal should be available during the sale.
Amazon Prime Day is chiefly aimed at Prime customers, which means you will need to be a member to get the best deals. Amazon Prime costs $6.99 per month. However, you can currently sign up for a 30-day free trial. If you time the trial properly, this means you can grab some amazing deals during Amazon Prime Day 2021 without paying anything extra.
Amazon will also be launching the Prime Day Show - a three-part special event featuring performances from Billie Eilish, Kid Cudi and H.E.R. You'll be able to stream it on Amazon Prime Video, which comes free with your Prime membership.
What is Amazon Prime?
Amazon Prime is the backbone of Amazon's delivery services, allowing customers to get fast and free deliveries and free returns for the cost of an annual or monthly subscription.
The perks don't just stop there - you also get access to Amazon's streaming services. This includes:
- Prime Video: A Netflix-style streaming service with over 2,000 titles.
- Amazon Music: A Spotify competitor boasting 2 million songs.
- Prime Reading: Free access to thousands of ebooks, short stories, comics and children's books via the Kindle Store.
- Prime Gaming: Free access to a selection of PC games, with more added every month (plus free in-game loot for select titles).
Different types of Prime Day deals
Amazon has decided to make shopping Prime Day super easy by featuring a colour-coded blue badge on the Prime Day deals. That way, it's super easy to spot the red-hot offers among the madness on Amazon.
There are three different types of deals you ought to know before Prime Day.
- Deal of the day - This can comprise of a single item or set of closely related items. The offer is usually pretty massive, lasting only for one day.
- Best deal - This type of offer can last across the whole Prime Day event. Again, it can include just the one product, or multiple related items.
- Lightning deals - These are one of the most popular offers on-site and are constantly watched by serious bargain hunters. They tend to last anywhere from a few minutes to a few hours, and are usually featured on highly sought-after products. It can turn the whole experience into a bit of a shopping frenzy - these offers are not for the faint of heart!
American Express Card benefits
Last year, Amazon allowed American Express Card holders to earn 10 bonus points per $1 spent during Prime Day, up to a maximum of 5,000 points. To redeem the offer, all you needed to do was save the offer to your Amex card, via the app or online account and start adding to your cart.
We've asked Amazon if this deal will be returning in 2021 and will update this page when we hear back. If you have an eligible American Express card and plan to spend up on Amazon Prime Day, this could be a great way to score some extra points.
What is the Shop Local store on Amazon?
Amazon has recently been putting effort into recognising Australian small businesses on its platform via a dedicated Shop Local store. Australian Prime members will be able to score exclusive discounts from these sellers during Australian Prime Day 2021. If you prefer to shop locally, this is a great way to see a bunch of deals from Aussie-owned businesses in once place.
The 'Shop Local' store features products from a number of local brands including 123 Nourish Me from Perth and Sofi Spritz from regional New South Wales. To find out more, head to Amazon's Shop Local store.
Does Amazon US ship to Australia?
Yes. When the Australian government extended GST payments to online purchases, Amazon briefly blocked its international sites in this country. However, it quietly reversed this decision shortly afterwards and you can now shop on Amazon's US site should the mood strike you. Just be aware that shipping fees will be higher and some third-party sellers will not send items to international customers. You can also see a range of US products on the Australian site via the Amazon Global Store.
How to get exclusive Billie Eilish merch on Prime Day
To celebrate her performance, award-winning artist Billie Eilish is dropping an exclusive merch line on 17 June. Here's where you can shop.
Fans will be able to get their hands on t-shirts, posters, sweatshirts, accessories and more. We've got a feeling there's going to be pretty high re-sell rate on these hot ticket items - so if you manage to snag one, you've got some pretty good luck!
How big was Amazon Prime Day in 2020?
Despite the aforementioned delays, Prime Day 2020 was the largest shopping event in Amazon's history including Black Friday. Globally, sales surpassed $3.5 billion which was a 60% improvement on the previous year. (It's worth noting that Prime Day 2019 also broke all previous records, with members purchasing more than 175 million products in 48 hours.)
Because of our proximity to the International Date line, Australian Prime subscribers were the first in the world to access the Prime Day offers, including the ones available direct from the US through the global store. That early start, and the fact that Australians can also take advantage of US sales through the global store means that Aussie Prime members get to enjoy savings across a huge range of categories for a massive 65 hours.
In 2020, the top-selling products during Amazon Prime Day included the Amazon Echo Dot, Fire TV Stick, iRobot Roomba Robot Vacuums, Coca-Cola 24-packs and Lego Star Wars Stormtrooper Helmets.
Australian Prime members took advantage of the sale to stock up on all kinds of products ranging from detergents and nappies to video games and books. Here's a list of just some of the bestselling products from previous Amazon Prime Day sales:
- Finish Powerball Dishwasher tablets
- Dettol Antibacterial Disinfectant wipes
- One month supply of Huggies nappies
- Multipack of Coca-Cola
- Soniq 4K Ultra HD TV
- Bose Noise Cancelling Wireless Headphones
- Philips Hue Smart Bulbs
- Mario Kart 8 Deluxe
- The Legend of Zelda Breath of the Wild
- Super Mario Odyssey
- The Barefoot Investor
The history of Prime Day
Prime Day was born in 2015, on the eve of the shopping platform's 20th birthday in the US. The goal was to offer a huge volume of deals (more than Black Friday) but make them exclusive for Prime members.
The first event lasted 24 hours and included countries like the US, UK, Spain, Japan, Italy and more. It was so successful, that Amazon has claimed customers bought more items on that first Prime Day than on Black Friday 2014, which was the biggest Black Friday it had ever had at the time.
Since then, Prime Day hasn't showed signs of slowing down, out-doing itself as each year goes by. For Australians, Amazon's launch in Australia in late 2017 has meant that this year is only our fourth Prime Day, but we're confident it's going to be the biggest yet.
Amazon Prime Day vs Black Friday
There's no denying that Prime Day and Black Friday are two of the biggest global shopping events, but they do differ in some ways.
An obvious example is the fact that Prime Day is solely based on the Amazon platform. Black Friday is celebrated by all kinds of retailers, big and small, around the world. It also usually marks the beginning of Christmas gift shopping.
While you've got access to a plethora of stores on Black Friday, Prime Day usually features some pretty hefty discounts - bigger than what you'll see on Black Friday. So if there's something you've had your eye on for a while, and see it discounted for Prime Day, we recommend adding it to cart ASAP. You never know if there'll be enough stock come Black Friday.
In terms of sales, it's a little difficult to judge how successful Black Friday is because there's not one source of truth. However, Prime Day 2020 collected more sales than the previous Black Friday and Cyber Monday combined.
In a way, Prime Day is Amazon's own version of a Black Friday. While the retailer still celebrates and joins in on the Black Friday madness, having its own sale event provides it global recognition in the shopping space. It also gives it the chance to say "thank you" to its paying members and get rid of old stock.
To see more of a comparison, you can check out our guide on Prime Day VS Black Friday.
Amazon Prime Day shopping tips
As with any huge shopping event, there are pros and cons to shopping on Amazon Prime Day. You can score some of the best deals all year by knowing what to look for and doing a little research beforehand. Here are our top tips for snagging the lowest prices on Prime Day:
- Get deal alerts. If you've downloaded the Amazon App, you can choose to turn notifications on, meaning you'll get a buzz as soon as your favourite item goes on sale.
- Know what a deal badge looks like. All Prime Day deals feature a blue badge, making them really easy to spot among the madness on Amazon.
- Ask Alexa. Have you invested in your own Alexa or Echo device? Simply ask her about the Prime Day deals and you can hear all about them as you make your breakfast or clean up your home. Voice shopping is the new thing!
- Create a wish list. With the plethora of products available on site, it's a good idea to create a list of all your must-have items. This will allow you to sort out exactly what you want, how much they cost, and how much of a discount they'll have. It also ensures you don't go a little crazy and buy unnecessary sale items on the day.
- Know when to strike and when to pass. Lightning Deals that are released as often as every five minutes can turn online shopping into a frenzy. While you do need to snap up some items as fast as you can, don’t be pressured into clicking “Add to cart” on every single item that flashes across your screen. If you can, do a quick Internet search to make sure the Prime Day price is really as good as it seems.
- Read the fine print. In the US, some Prime Day deals, particularly on big-ticket electronics like TVs and computers, have hidden the brand name and model number until just before the sale drops, so you should make sure you double-check these details before jumping on a low price.
- Check reviews. When you feel rushed to snatch up a discount, you might not take the time to read through product reviews like you normally would. Don’t skip this step, unless you’re already familiar with the product and know for sure it’s what you want.
- Compare prices. Other retailers are aware of the impact Amazon has had on the local marketplace, so don't be surprised to see even more competitive prices on offer from other stores over the Prime Day sale.
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