Amazon Prime Day 2020 Australia: Last chance to save with global deals
Prime Day is done in Australia for 2020 but you can still grab a bargain with global deals from the US.
Updated . What changed?
We’re reader-supported and may be paid when you visit links to partner sites. We don’t compare all products in the market, but we’re working on it!
Amazon Prime Day 2020 was a massive 48-hour sale event, which kicked off at 12am AEDT on Tuesday 13 October and concluded at 11:59pm AEDT on Wednesday 14 October.
But just like previous years, Aussie shoppers get access to the Global Store deals. These will finish up on Thursday 15 October, meaning Prime members get access to a jaw-dropping 66 hours of deals and savings.
There's going to be thousands of deals to choose from, so the Finder team is here to help you find the best ones. Bookmark this page to see a comprehensive list of all your favourite deals, and sign up now to Amazon Prime to keep coming back as we highlight the best offers over the two-day event.
What's in this guide?
- Our favourite deals from Prime Day
- Full list of Amazon Prime Day 2020 Australia deals
- Search for Amazon Prime Day deals by category
- Day one highlights of Prime Day 2020:
- Amazon Prime Day 2020 deals that started early
- Best Prime Day deal roundups
- What is Amazon Prime Day and how does it work?
- How much does a Prime membership cost?
- Sneak peek of the Prime Day 2020 deals
- How Prime Day 2020 benefits American Express Card Members:
- What is the Shop Local store on Amazon?
- How big was Amazon Prime Day in 2019?
- What sorts of Australian deals can we expect to see in 2020?
- The history of Prime Day
- Amazon Prime Day vs Black Friday
- Amazon Prime Day shopping tips
Our favourite deals from Prime Day
With hundreds of thousands of products on sale at Amazon at the best of times, discovering the best deals was always going to be a challenge. While the deals are done, here are our choices for the top deals during the sale event.
Amazon created the smart speaker market with its Echo devices, and the third generation of Echo Dot makes the virtual assistant virtually available to everyone at this bargain price. At more than 50% off, it's ridiculous how affordable this technology is right now.Get deal
Fitbit is one of the world leaders when it comes to fitness trackers, and the Charge 4 is one of the most powerful models on the market, with integrated GPS, heart rate, swim and sleep monitoring. At 30% off, it's a cheaper way to help you focus on getting healthier this summer.Get deal
If you need to add storage to your smartphone or tablet, or even Nintendo Switch console, this MicroSD card from Sandisk is at an impossibly low price, and is fast enough to offer transfer speeds of up to 100MB/s.Get deal
The all new Ring video doorbell lets you see who is at your front door in crystal clear HD, directly from your smartphone, and talk to them. For security, it can also notify you if someone has approached the door and not rung the bell as well. It's a great addition to the smart home, and because it's from Amazon, you also get Alexa integration. At this price, it's hard to pass up.Get deal
You can save $100 off the normal price of the Samsung Galaxy Watch Active. It's designed for those with an active lifestyle - and includes a two year manufacturers warranty.Get deal
Add some luxury to your wardrobe with a little something from Tommy Hilfiger. With up to 60% off the label, you can snap up a pile of stylish items such as swimwear, t-shirts, bags and more.Get deal
As one of the most popular sporting brands in the world, Nike products are highly coveted, making today's offer of up to 40% off one to take advantage of. Whether you're in the market for a new pair of sneakers or some fashionable new apparel, you'll find something to suit on this sales rack.Get deal
Update your skincare cupboard with some new goodies from La-Roche Posay. You can save up to 20% off a whole range of items.Get deal
Nintendo's game-changing hybrid console has been a huge success for the company, and it has been reduced by over $70 during Prime Day, making it a perfect gift to pop under the tree this Christmas.Get deal
One of the games that defined this generation of gaming, Red Dead Redemption 2 is a glorious epic of the Wild West of America, that will immerse you in frontier America. If you haven't played it yet, this price makes it hard to pass up.Get deal
Widely regarded as one of the best games ever made, The Witcher 3 GOTY edition includes all the expansions and DLC, which should happily keep you entertained for over 100 hours, at a bargain basement price. Definitely one to add to your collection.Get deal
Jerry Seinfeld's Is This Anything? collects the stand-up comedian's best material across five decades in comedy. Amazon has knocked 52% off the hardcover RRP, bringing it down to $24.Get deal
If you're after an affordable phone that doesn't skimp on power, the Samsung Galaxy A11 is a great choice. It comes with a triple Rear Camera, 4,000mAh battery with fast charging, a Rear Fingerprint scanner and a 6.4-inch HD+ Infinity-O Display. Amazon has it for $232.98.Get deal
The Nokia 800 Tough 4G is a rugged mobile phone featuring protection against water, dust and sand. It can be submerged in up to 1.5 meters of water for up to 30 minutes and dropped safely onto concrete from as high up as 1.8 metres. You can get it during Amazon Prime Day for well under $200.Get deal
If you want a phone that can deliver photos better than your old point and shoot camera, while also delivering 5G download speeds and plenty of grunt for gaming and apps, then the P40 Pro is a solid choice. This deal takes 18% off the RRP, meaning you'll pay just $1,298 for a top-tier smartphone.Get deal
Bose's Noise Cancelling Headphones 700 are some of the best on the market, with superior audio quality and ten levels of noise cancellation. The one downside is the price, but with Amazon's generous Prime Day offer, you can take a massive $200.95 off the total cost.Get deal
Selected Sennheiser models are currently going for up to 25% off today, so take advantage of the offer and pick yourself up a pair of Sennheiser HD 450BT Noise Cancellation Over-Ear Headphones. Delivering solid noise-cancellation, the pair offers high quality sound, even in noisy environments.Get deal
Recognised as a top tier audio brand, B&O's products are quite pricey, making this the perfect time to snap up the highly rated Beoplay H8 Noise Cancelling Headphones for less.Get deal
If you're after a new pair of sports headphones, nab yourself Jabra's Elite Active 75t Earbuds for $60 off the regular retail price. The in-ear headphones offer a snug fit, 28 hours of battery time and passive noise cancellation to remove unwanted noise from your calls.Get deal
Those looking for a simple pair of headphones will want to check out Marshall's Mode Wired In-Ear headphones. The in-ears come highly rated and are currently 22% off, helping you to shave a few bucks off the total price.Get deal
Selected Lenovo monitors are currently being slashed by as much as 20%, which makes this a great time to pick up models like the Lenovo L28u-30 28-inch UHD Monitor. The 28-inch monitor offers high clarity thanks to its 4K UHD display, making it the ideal companion for those working from home.Get deal
Step up your coffee game this Prime Day and nab yourself 25% off De'Longhi's Eletta Coffee Machine. The coffee maker features automatic cleaning and a cup warmer, so you can enjoy your cup of joe without the hassle.Get deal
Whether it's for your own home or for a friend, get your hands on a beautiful tablewear or dinnerwear set that will last you a lifetime.Get deal
Get on top of your sleep schedule and start tracking your movements while you sleep. The Sleep Tracking Mat from Withings is now available for just $119.Get deal
With Christmas coming up, now is the time to grab a great deal on kids gifts. This Lego set will keep them entertained for hours as they take their favourite Harry Potter characters on a magical adventure or two.Get deal
Save on the items you really need this Prime Day and pick up a one-month supply of Huggies nappies for just $40. The offer spans a range of sizes and styles, helping you to grab a deal on the best option for your little one.Get deal
If you're in the mood for something more than water, then give these brands a go. The best part? You can save up to 50% off.Get deal
Beer, wine & spirits
Search for Amazon Prime Day deals by category
Day one highlights of Prime Day 2020:
Click here to see more top performing deals from day one.
- Save 49% on TOMMEE TIPPEE Twist and Click Nappy Disposal System Refill Cassettes (6 Pack)
- Save up to 30% on the Philips Hue Garnea 90mm White Ambiance Downlight
- Up to 45% off selected Bosch home and garden
- Animal Crossing New Horizons on the Nintendo Switch, Super Smash Bros Ultimate on the Nintendo Switch, and Minecraft on the Nintendo Switch were among the top selling video games
- Calvin Klein, Puma, Hugo Boss and Bonds were among the top selling fashion brands
- FOREO and GHD were some of the top selling brands in the luxury beauty category
Amazon Prime Day 2020 deals that started early
- Save $120 on Echo Show (2nd Gen)
- Save $50 on Echo Studio
- Save 30% on Ring Video Doorbells
- Save 38% on Echo Show 5
- Save 40% on Amazon eero mesh wifi
- Save 57% on Echo Dot (3rd Gen)
- Save up to $140 on Kindle Oasis
- Save up to $80 on Kindle Paperwhite
- Score $100 off Echo Sub
- Get $100 off Echo Show 8
- Take 38% off Echo Auto
- Take 40% off Echo Dot with Clock
- Enjoy up to 30% off Ring Security Cameras
- Save $40 on Kindle (10th Gen)
- For just $0.99, Prime members who haven't yet tried Amazon Music Unlimited can get four months of the premium streaming tier with unlimited access to more than 60 million songs, ad-free. After that, it's $11.99 a month and customers can cancel at any time.
- Prime members who haven't tried Audible can get a 3-month Audible free trial that includes an audiobook of their choice each month, a bonus monthly audiobook chosen by Audible's editors, and unlimited access to hundreds of hours of audio. After that, it's $16.45 a month and customers cancel at any time.
- Prime members who haven't tried Kindle Unlimited can enjoy a free three month subscription. After that, it's $13.99 a month and customers can cancel at any time.
- Prime members and customers can rent popular movies starting at $0.99 on Prime Video Store.
- Save $80 off RRP on Ring Stick Up Cam Elite
- Save $100 off RRP on Echo Link
- Save $150 off RRP on Echo Link Amp
Best Prime Day deal roundups
Grab yourself 57% off the Echo Dot, score up to 60% off Calvin Klein and enjoy up to 45% off selected Philips Hue Smart Lighting.
Grab 64% off Just Dance for Nintendo Switch, 50% off selected New Balance sneakers and up to 44% off selected WD hard drives.
Keep an eye on your home and your pets with discounts on Ring's indoor and outdoor cameras and video doorbells.
Offers include 4K Pro consoles for $399, up to 65% off video games, cheap PS4 gaming headsets and heaps more.
Enjoy up to 20% off selected gaming brands such as Hasbro, Z-Man and Exploding Kittens.
Save 37% on an Instant Pot 7-in-1 cooker.
Save up to 33% off Bose Noise Cancelling Headphones 700 and score 24% on Samsung Galaxy Note20 smartphones.
The Miele 10797760 Complete C3 Family All-rounder Vacuum Cleaner boasts a 2,000 W maximum suction power motor - and with 25% off, this is an absolute steal.
Score up to 40% off Samsonite, Crumpler, American Tourister and more.
Save up to 45% off a selected range of products, including the popular Play Ambiance Smart LED Bar Light.
Save on your weekly shop with up to 50% off T2 tea, 50% off Ajax wipes and 34% off Nespresso compatible coffee.
Includes 30% off selected Bang & Olufsen, 25% off selected Sennheiser and up to 23% off selected Jabra.
Get 36% off the Bose Soundbar 700, White and Bose Soundbar 700, Black.
Get up to $40 off the Kindle (10th generation) or up to $80 offthe Kindle Paperwhite.
Up to 60% off selected Tommy Hilfiger, up to 50% off selected Champion and up to 30% off selected Cotton On.
50% off select Garmin Fenix 5 and up to 40% off selected Nike shoes and clothing.
Enjoy killer deals on best-selling brands including Razer, Sony, Plantronics and more.
Save 15% off selected Xbox One video games. (Discount applied at checkout.)
The best phone deals include 24% off Samsung's Galaxy Note20, the Nokia 800 Tough 4G for under $150, cheap iPhone accessories and more.
Get the Nintendo Switch Console (Neon Blue/Red) with Nintendo Minecraft for just $409.
Bang & Olufsen's Beoplay P6 Bluetooth Speaker is currently going for over $100 off the RRP and Bose's Portable Home Smart Speaker is now $70 off.
- If you're still working from home, a second screen helps immeasurably, so check out these Prime Day monitor deals
The best offers include 20% off selected Lenovo, 20% off selected Dell and up to 20% off selected BenQ.
Score an additional 10% off hundreds of titles. This includes best-selling novels such as The Hate U Give, Normal People and Dark Emu.
Asus is offering up to up to 30% off its Vivobook Laptop range and Lenovo is slashing up to 30% off select laptops.
Panasonic makes some of the best cameras with Leica regularly partnering on lenses. You can currently save up to 40% on select models
Get 20% off the Epson Compact Expression Home XP-5100, (C11CG29501).
Enjoy up to 40% off selected GHD hair appliances and 40% off selected FOREO Luna 2 Face Wash Brush.
Stock up on headphones, speakers, soundbars and radios from one of the biggest names in audio.
Score $430 off the Soundbar 700 and $200 off of the Noise Cancelling Headphones 700.
Take 15% off selected Xbox One video games.
What is Amazon Prime Day and how does it work?
Amazon Prime Day is a global shopping event exclusively for Prime members, offering a number of competitive sales and bargain prices from small businesses and top brands. Every year, the sales cover all kinds of categories on the global shopping platform.
The sale event will run from the 13-14 October. In 2019, Amazon Prime Day ran from 15–16 July. While we thought the same (or similar) would happen this year, COVID-19 had other plans, pushing the dates to a later time. Historically, Prime Day usually happened ahead of the major end-of-year sale events: Black Friday, Cyber Monday and the holiday season.
Amazon Prime is the backbone of Amazon's delivery services, allowing customers to get fast and free deliveries and free returns for the cost of one annual subscription.
The perks don't just stop there - you also get access to Amazon's streaming services. This includes:
- Prime Video: A Netflix-style streaming service with over 2,000 titles.
- Amazon Music: A Spotify competitor boasting 2 million songs.
- Prime Reading: Free access to thousands of ebooks, short stories, comics and children's books via the Kindle Store.
- Prime Gaming: Free access to a selection of PC games, with more added every month (plus free in-game loot for select titles).
How much does a Prime membership cost?
Amazon Prime costs $6.99 per month in Australia. There's also an annual subscription available that costs $59 per year (the first month is free).
This is significantly cheaper than in the US, where an Amazon Prime subscription costs US$12.99 per month or US$119 per year (around $18 and $170, respectively).
Still not convinced? Luckily for you, Amazon offers a free one-month trial of the subscription service. So, you can sign up here, enjoy Amazon Prime Day and let the amazing sales convince you of just how good it can be.
If you want to know more, you can see our comprehensive guide to Amazon Prime in Australia.
How Prime Day 2020 benefits American Express Card Members:
If you're planning on shopping the amazing Prime Day deals with an eligible American Express card, then we've got some good news for you.
You can earn 10 bonus points per $1 spent on 13-14 October, up to a maximum of 5,000 points. To redeem this offer, all you need to do is save the offer to your Amex card, via the app or online account and start adding to cart!
What is the Shop Local store on Amazon?
Amazon is adding an unexpected twist to Prime Day 2020. The online retailer has recognised small businesses, and has decided to put them front and centre on Prime Day.
Matt Furlong, the country manager for Amazon Australia, said:
"We're excited to offer Australian Prime members the chance to access fantastic savings across tens of thousands of products from international and Aussie brands across all categories for Prime Day this year. In addition, to help customers discover more local brands on Amazon.com.au, we are proud to put small Australian businesses front and centre through our 'Shop Local' store on Prime Day and beyond."
The 'Shop Local' store will features products from a number of Aussie small businesses and local brands like 123 Nourish Me from Perth and Sofi Spritz from regional New South Wales. If you want to know more, you can access the official Shop Local store here.
How big was Amazon Prime Day in 2019?
Prime Day 2019 was the largest shopping event in Amazon's history with more than 1 million deals exclusively for Prime members around the world. According to Amazon, Prime members purchased more than 175 million items throughout the event.
Because of our proximity to the International Date line, Australian Prime subscribers were the first in the world to access the Prime Day offers, including the ones available direct from the US through the global store. That early start, and the fact that Australians can also take advantage of US sales through the global store means that Aussie Prime members get to enjoy savings across a huge range of categories for a massive 65 hours.
In 2019, the top-selling Amazon devices in Australia were the Echo Dot, Kindle Paperwhite and Fire TV Stick Basic Edition. Around the globe though, one of the most popular products was the retro-gaming console the PlayStation Classic.
Australian Prime members also took advantage of the sale to stock up on all kinds of products – we're talking household essentials, heavy goods, smart home devices, games and books. Here's a list of just some of the bestselling products:
- Finish Powerball Dishwasher tablets
- Dettol Antibacterial Disinfectant wipes
- One month supply of Huggies nappies
- Multipack of Coca-Cola
- Soniq 4K Ultra HD TV
- Bose Noise Cancelling Wireless Headphones
- Philips Hue Smart Bulbs
- Mario Kart 8 Deluxe
- The Legend of Zelda Breath of the Wild
- Super Mario Odyssey
- The Barefoot Investor 2019 Update
What sorts of Australian deals can we expect to see in 2020?
Judging by the list above and what sold so well last year, Amazon is likely to offer some amazing deals across all kinds of categories. We're talking electronics, whitegoods, tech devices and household essentials.
This will include some pretty hefty discounts on Amazon's own devices like the Echo Dot and the Fire TV Stick. In fact, Amazon kicked off Prime Day early with its Echo devices, and you can see the best Prime Day Echo device deals in our roundup.
Keep in mind that Prime Day isn't just about Amazon devices - plenty of other brands participate in the massive sale event. We're predicting big savings on TVs, wireless headphones, smartwatches, fitness trackers, Instant Pot cookers, power tools, robot vacuums, smart lighting, and more.
If you've somehow missed the massive hype around the new PlayStation 5 and the Xbox Series X, then we're pretty impressed. With both gaming consoles set for release later this year, we have a feeling the older generations – the PS4 and Xbox One – will be discounted pretty heavily. Expect some discounts on games as well, which could make perfect stocking stuffers for the kids this year.
Amazon is also notorious for some pretty epic fashion and beauty discounts – we're talking mascaras and foundations for under $5.
We recommend keeping your eyes peeled for deals across all major categories. We have a feeling there's going to be something for everyone!
The history of Prime Day
Prime Day was born in 2015, on the eve of the shopping platform's 20th birthday. The goal was to offer a huge volume of deals (more than Black Friday) but make them exclusive for Prime members.
The first event lasted 24 hours and included countries like the US, UK, Spain, Japan, Italy and more. It was so successful, that Amazon has claimed customers bought more items on that first Prime Day than on Black Friday 2014, which was the biggest Black Friday it had ever had at the time.
Since then, Prime Day hasn't showed signs of slowing down, out-doing itself as each year goes by. For Australians, Amazon's launch in Australia in late 2017 has meant that this year is only our third Prime Day, but we're confident it's going to be the biggest yet.
Prime Day 2019 ran for 48 hours for the first time ever and customers loved it. The number of sales over the two days surpassed the previous Black Friday and Cyber Monday combined.
Amazon Prime Day vs Black Friday
There's no denying that Prime Day and Black Friday are two of the biggest global shopping events, but they do differ in some ways.
An obvious example is the fact that Prime Day is solely based on the Amazon platform. Black Friday is celebrated by all kinds of retailers, big and small, around the world. It also usually marks the beginning of Christmas gift shopping.
While you've got access to a plethora of stores on Black Friday, Prime Day usually features some pretty hefty discounts - bigger than what you'll see on Black Friday. So if there's something you've had your eye on for a while, and see it discounted for Prime Day, we recommend adding it to cart ASAP. You never know if there'll be enough stock come Black Friday.
In terms of sales, it's a little difficult to judge how successful Black Friday is because there's not one source of truth. However, Prime Day 2019 collected more sales than the previous Black Friday and Cyber Monday combined.
In a way, Prime Day is Amazon's own version of a Black Friday. While the retailer still celebrates and joins in on the Black Friday madness, having its own sale event provides it global recognition in the shopping space. It also gives it the chance to say "thank you" to its paying members and get rid of old stock.
To see more of a comparison, you can check out our guide on Prime Day VS Black Friday.
Amazon Prime Day shopping tips
As with any huge shopping event, there are pros and cons to shopping on Amazon Prime Day. You can score some of the best deals all year by knowing what to look for and doing a little research beforehand. Here are our top tips for snagging the lowest prices on Prime Day:
- Get deal alerts. If you've downloaded the Amazon App, you can choose to turn notifications on, meaning you'll get a buzz as soon as your favourite item goes on sale.
- Know what a deal badge looks like. All Prime Day deals feature a blue badge, making them really easy to spot among the madness on Amazon.
- Ask Alexa. Have you invested in your own Alexa or Echo device? Simply ask her about the Prime Day deals and you can hear all about them as you make your breakfast or clean up your home. Voice shopping is the new thing!
- Create a wish list. With the plethora of products available on site, it's a good idea to create a list of all your must-have items. This will allow you to sort out exactly what you want, how much they cost, and how much of a discount they'll have. It also ensures you don't go a little crazy and buy unnecessary sale items on the day.
- Know when to strike and when to pass. Lightning Deals that are released as often as every five minutes can turn online shopping into a frenzy. While you do need to snap up some items as fast as you can, don’t be pressured into clicking “Add to cart” on every single item that flashes across your screen. If you can, do a quick Internet search to make sure the Prime Day price is really as good as it seems.
- Read the fine print. In the US, some Prime Day deals, particularly on big-ticket electronics like TVs and computers, have hidden the brand name and model number until just before the sale drops, so you should make sure you double-check these details before jumping on a low price.
- Check reviews. When you feel rushed to snatch up a discount, you might not take the time to read through product reviews like you normally would. Don’t skip this step, unless you’re already familiar with the product and know for sure it’s what you want.
- Compare prices. Other retailers are aware of the impact Amazon has had on the local marketplace, so don't be surprised to see even more competitive prices on offer from other stores over the Prime Day sale.
Read more on this topic
Enjoy the great taste of this Prime Day Coca Cola deal
This Prime Day deal on Coca-Cola varieties is impossible to pass up.
Amazon Prime Day software deals 2021
Check out the latest and greatest software deals on offer throughout the Amazon Prime Day sale.
Amazon Prime Day Amazon devices deals 2021
Check out the latest and greatest Amazon devices deals on offer throughout the Amazon Prime Day event right here.
Amazon Prime Day watch deals 2021
Check out the latest and greatest deals on watches up for grabs during this year’s Amazon Prime Day event.
Amazon Prime Day medication deals 2021
Check out the latest and greatest deals on medication up for grabs during the 2021 Amazon Prime Day event right here.
Amazon Prime Day DVD deals 2021
Check out the latest and greatest deals on DVDs up for grabs throughout the 2021 Amazon Prime Day event right here.
Amazon Prime Day music deals 2021
Check out the latest and greatest deals on music throughout the Amazon Prime Day event right here.
Amazon Prime Day ebook deals 2021
Check out the latest and greatest deals on ebooks throughout the Amazon Prime Day event right here.
Amazon Prime Day luxury beauty deals 2021
If you’re looking for Amazon Prime Day luxury beauty deals, we’ve got all the info you need to know.
Amazon Prime Day toy deals 2021
Check out the latest and greatest deals on toys and games up for grabs during the 2021 Amazon Prime Day event right here.
Ask an Expert