Further 50% off kidswear: End of Season Sale
Take a further 50% off selected styles from Billieblush, Roxy, Cotton On Kids and more at THE ICONIC. T&Cs apply.
While it's a myth that certain fashions have an age limit, as you get a little older you may find you want to swap out the daring pieces for some more classic ones. Finding trendy but form-flattering fashion can be a little bit of a challenge, though, so we're here to help you out. We've assembled a list of the best brands offering a more mature take on fashion so you can easily shop pieces that make you feel good and look great.
Popular Australian brand Witchery celebrates femininity with silhouettes that are elegantly flattering rather than overly revealing. While the label does takes current colour and fashion trends on board, it avoids being a carbon copy of other brands by offering fresh pieces that won't go out of style anytime soon. Most pieces do sit within the $100–$200 price range, but the high quality makes it worth the investment as each piece will easily last you several years.
Price range: $19.95–$600
If you're in need of occasionwear pieces or stylish workwear, look no further than Karen Millen. The label is loved for its premiumwear that is both eye-catching and polished. Each piece is given an elegantly feminine feel to it thanks to beautiful cuts and impressive attention to detail. The extra quality does come with a rather upmarket price tag but it's worth splashing out on, especially if you have a big event coming up.
Price range: $85–$895
UK label French Connection offers a range of ready-to-wear basics suitable for any age. The styles favour looser silhouettes, ensuring they're comfortable and flattering, while the prints and hues are quite neutral so they'll last season after season. For the fashion-forward woman, the label also stocks select pieces that showcase current seasonal trends.
Price range: $29.95–$300
Made for the upmarket woman, David Lawrence stocks a huge range of apparel that is high quality and very on trend. Rather than miniskirts and party dresses, you'll find an array of beautiful midi and maxi length pieces that are guaranteed to earn you a compliment or two. If you need a little fashion inspiration to help you put together some new looks, the site also has a lookbook to show you how seasonal pieces can be mixed and matched.
Price range: $79–$650
Seed Heritage is the perfect blend of quality basics and trendy apparel, making it easy for you to fill your wardrobe with pieces that are fashionable and versatile. The label even stocks an array of shoes and accessories to help you to update your style, as well as a sportswear section featuring tops and jumpers that are shapely without being skintight.
Price range: $19.95–$400
Australian label Trenery is the definition of stylish womenswear. From stunning dresses to cozy knits, the brand offers pieces that are a mature take on current trends. The Trenery site also has a "Style File" tab which showcases all the latest fashions and teaches you how to easily incorporate them into your wardrobe.
Price range: $39.95–$700
Australian fashion lifestyle brand Country Road is known for its quality and its simplicity. Offering an array of versatile pieces, the brand delivers on modern, effortless fashion. While there are certainly some bright colours and eye-catching prints available, most of Country Road's pieces are quite neutral, easily achieving a sleek and polished look.
Price range: $29.95–$700
British retailer Marks & Spencer is known for being an incredibly age-inclusive brand. That means you'll see quite a large variety of styles available on the site, helping you to easily shop pieces that you feel most comfortable in. As a well-known name in the fashion world, all of the pieces from the label are very stylish, while managing to stay well within an affordable price bracket.
Price range: $10–$540
For those who prefer fashion that is more creative than understated, take a look at Veronika Maine. The fashion label celebrates the art of fashion through bespoke prints and quality fabrics, creating pieces that are highly fashionable while maintaining an individualistic twist. Rather than figure-hugging styles, Veronika Maine's pieces tend to elegantly drape, making them both complimentary and comfortable.
Price range: $99–$780
From ready-to-wear apparel to sleepwear and accessories, Australian fashion retailer Sussan delivers on quality pieces that are inspired by international trends. Each piece is designed by women for women, ensuring wear that is flattering and comfortable thanks to its relaxed yet elegant fits.
Price range: $29.95–$300
Main image: Instagram user countryroad
|Last checked||Code description||Code|
|16 Dec 2019||10% off THE ICONIC exclusives||AFF****|
|27 Nov 2019||15% off your first purchase||FIR****|
|2 Jun 2020||Further 50% off kidswear: End of Season Sale||********|
|26 May 2020||Up to 70% off sale + new styles added||********|
|20 Dec 2019||$20 off your first order||********|
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