Revolution Conceal and Define Concealer
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Revolution was founded in 2013 by Adam Minto, with assistance from entrepreneur and beauty manufacturer Tom Allsworth. Just six months later, a Makeup Revolution product was available for purchase.
The brand has a focus on fast beauty and that's how Revolution delivers on bringing you the latest beauty trends at an affordable price.
Revolution Beauty also prides itself on inclusivity. In fact, the brand's aim is to represent and champion a diverse set of customers. But how does it do that?
The products are modelled by real people and not models. Customer feedback is welcomed and used in new product development. Content creators and makeup artists are constantly used among brand campaigns.
Revolution Beauty is unique, as it acts as an umbrella brand for so many others. This includes Revolution (which was formerly known as Makeup Revolution), Revolution PRO, I Heart Revolution, Revolution Skincare and Makeup Obsession.
They all serve a different purpose and supply the demand from different markets. All of them can be purchased at Revolution Beauty retailers.
Main image: Revolution Beauty
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