amazon prime

Everything you need to know about Amazon Prime

Amazon Prime is coming to Australia. Get the answers to all your questions and find out how to make the most of it.

Amazon Prime is the backbone of Amazon delivery services, letting customers get fast deliveries and much more for the cost of one annual subscription.

When will Amazon Prime be available in Australia?

Amazon has rolled out its full site in Australia, but it doesn't offer Prime for Australia just yet. It's promising that it will be available in the near future, which likely means sometime in early 2018.

Don't confuse Amazon Prime video, available in Australia since 2016, with the full range of Amazon Prime features. That's just one of the benefits you can get with the full package.

How much does Amazon Prime cost and what do you get?

The US price for Amazon Prime is US$99 a year or $10.99 a month. The Australian price when it launches will almost certainly be different.

For that price Americans can get features including:

  • A huge range of online stores with lower prices than existing stores
  • Free, fast and unlimited delivery when buying almost anything online
  • Free same-day, or even two-hour, delivery on thousands of items from groceries to electronics
  • Fast delivery from participating restaurants near you
  • Free release date delivery on items pre-ordered before release
  • Prime Video
  • Prime Music, for unlimited access to millions of songs and playlists
  • Kindle Unlimited
  • Prime Photos, with unlimited digital cloud storage for your photos and a range of useful extra features
  • Prime Early access to lightning deals, new releases and more
  • Amazon Prime Twitch, for games discounts, pre-orders and more
  • Exclusive Amazon Prime discounts and deals
  • Membership sharing, where households can share an Amazon Prime subscription

What are the Amazon Prime features in Australia?

The full extent of Amazon Prime features will only be known once it launches in 2018.

But the main attraction would be unlimited fast delivery. This feature is essentially designed to make online shopping the norm, thanks to fast and free delivery and lower prices than you’ll find by walking into a store. When introduced to other countries it’s had the effect of allowing Amazon to quickly take over the marketplace and becoming one of the top retailers.

It’s likely to be a similar story in Australia. This is bad news for a lot of retailers but an exciting time for potential customers.

Is Amazon Prime worth it?

If you do a lot of shopping online, or want to, then there’s no doubt that Amazon Prime is well worth it. The exceptionally wide range of things for sale on Amazon means you can find almost everything you need online, while the unlimited free delivery means there’s nothing too small to buy.

Online delivery prices in Australia, especially when ordering from overseas, can be very high. There’s a good chance of being able to save money on an Amazon Prime subscription simply by purchasing one or two things online a month.

How much is Amazon Prime?

The current price for Amazon Prime is US$99, and the cost of Amazon Prime in Australia is likely to be roughly equivalent.

However, Prime Video is cheaper by itself in Australia than it is in the United States, which may be due to differences in how much content is available. Depending on how things go, the price of Amazon Prime in Australia might initially be even cheaper, increasing as more features are rolled out over time.

Can you give Amazon Prime as a gift?

Yes. You can purchase an Amazon Prime Membership as a gift in the Amazon store for about the cost of a usual membership. Simply add it to your cart, then at the checkout enter the recipient's email address and when you want it “delivered” to them, along with a personalised message if you want.

Is there a free trial for Amazon Prime?

You can get a Prime Video free trial, as well as cheap signup for only US$2.99 a month for the first six months.

When Amazon Prime comes to Australia in force, it will also likely come with further free trials to get more people online sooner.

Does Amazon Prime have 4k?

Yes. You can stream in 4k with Amazon Prime but right now only with compatible 4k televisions.

Does Amazon Prime work on Apple TV?

Yes. You can watch Amazon Prime Video on Apple TV, although it’s not quite as quick and easy as others.

To watch Prime Video on an Apple TV you need to stream a video to your tablet or another device and then select your Apple TV from that device instead.

What’s Amazon Prime Pantry?

Amazon Prime Pantry, currently only available in mainland USA, is how to order small amounts of groceries and everyday items for less. You get to fill a Prime Pantry Box, either all the way or as little as you want, to get flat delivery fees of $5.99 for a Prime Pantry Box.

This is how you order in everyday sizes instead of in bulk, while getting a range of discounts and deals on all kinds of items, including some free-shipping deals by adding select items to your cart.

Does Amazon Prime include audiobooks?

Yes. Amazon Prime includes an Audible Channels membership for free, which ordinarily costs up to $60 a year. This lets you get access to a full range of audiobooks, including all kinds of new releases, celebrity-narrated classics and bestsellers.

If you want to see what you can get with Audible, try out a 30-day free trial today.

Does Amazon Prime deliver on Sunday?

Amazon Prime can sometimes deliver on Sundays, depending on your area and what you ordered.

Does Amazon Prime include music?

Yes. A Prime membership includes Prime Music, with countless ad-free songs and playlists being added regularly.

How to get an Amazon Prime discount:

You can get Amazon Prime for less if you’re signing up for the first time, with a cheaper 6-month trial period.

You can also sign up on a month-by-month basis, for $10.99 a month, although this will cost more in a full year than an annual $99 signup.

Is Amazon Prime better than Netflix?

The Amazon Prime video library is smaller than what Netflix offers, although membership is cheaper.

Both Netflix and Prime have exclusive series, so the best is whichever one has what you want.

Check out the full list of Amazon Prime movies and Amazon Prime TV shows, then compare them to the list of Netflix movies and TV shows.

Remember that these are both being updated all the time. If they both have something you want, then it might be worth getting both, or you might get Prime for the lower price.

Andrew Munro

Andrew writes for, comparing products, writing guides and looking for new ways to help people make smart decisions. He's a fan of insurance, business news and cryptocurrency.

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