THE ICONIC is one of the Aussie shopaholic’s favourite destinations. It’s stocked with loads of well-known brands (Adidas, Tommy Hilfiger, Guess, Tony Bianco, to name a few) in addition to plenty of affordable, exclusive labels like Spurr and Atmos&Here. If you’re looking for similar shopping destinations, check out these 10 online stores like THE ICONIC.
Looking for THE ICONIC? Right this way.
Just like THE ICONIC, ASOS stocks a huge range of famous brands like Nike, Calvin Klein and Alice McCall. Both are super-famous online shopping meccas that regularly have free shipping offers and lots of promo codes.
Why we love ASOS:
- ASOS ships orders to Australian customers for free.
- All items are sourced ethically – ASOS promises to only obtain goods from supply partners who produce items without exploitation or unlawful practices.
- ASOS offers free returns for everyone in Australia.
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2. Glue Store
Stocking brands like MinkPink and All About Eve, you can often find many of the same items at Glue that you can at THE ICONIC.
Why we love Glue:
- If your order is over $75, you're eligible for free delivery.
- Glue has live chat on its site for immediate customer service.
- Like THE ICONIC, Glue has 3-hour delivery in the Sydney metropolitan area.
Go to Glue Store website
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This British fashion retailer has a huge range of products, similar to Australian shopping mecca, THE ICONIC. Boohoo offers free shipping to Australia, so it makes a great alternative to THE ICONIC when you're looking for another online shopping hotspot.
Why we love Boohoo:
- New styles are added daily.
- The clothing on offer is affordable, with clothing starting from $10 and accessories from $4.
- Get free shipping on orders over $40.
Go to Boohoo website
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4. David Jones
Aussie department store David Jones is a great alternative to THE ICONIC, as it stocks many of the same home-grown brands. This includes treasures like C/Meo Collective, Camilla & Marc and Ginger & Smart.
Why we love David Jones:
- Free delivery on orders over $100 – or you can arrange in-store pick-up.
- David Jones is all about brand names, showcasing high-end designers as well as trendy up-and-comers.
- So long as your item is returned with proof of purchase and in original/re-saleable condition, David Jones can grant a return for exchange, refund or store credit.
Go to David Jones website
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Fashion-forward Pretty Little Thing is one of our top picks for keeping up with of-the-moment trends. You'll always find an edgy new style or blogger-inspired outfit at this pretty little store.
Why we love Pretty Little Thing:
- There’s nothing stale on the Pretty Little Thing website with daily updates of the latest in women’s fashion.
- Check out the sale section of the website and enjoy discounts of up to 75% on selected pieces.
- Shop for more than clothes – get celebrity-look shoes and accessories too.
Go to PrettyLittleThing website
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For chic and sleek styles, Australian fashion boutique Showpo is one of the best online. The store’s polished and fitted get-ups are worth any fashionista checking out, pronto!
Why we love Showpo:
- Delivery is free in Australia for orders of $50 or more and is shipped express so you can get your order fast!
- The site is so easy to use and it’s simple to place an order, making shopping very convenient.
- Many customers have noted how great the quality is of the items they receive.
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Stocking purely Australian fashion labels, Adelaide-based BNKR offers tailored and sophisticated co-ords and smart, structured dresses – similar to lots of styles on THE ICONIC.
Why we love BNKR:
- Get free shipping on all orders over $39.
- Use the “Ask a stylist” live chat feature to get instant advice from BNKR's fashion experts.
- This homegrown retailer stocks loads of your favourite Aussie labels; this includes Finders Keepers and The Fifth.
Go to BNKR website
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8. Beginning Boutique
Fun and flirty styles are Beginning Boutique's forte, so if you're looking for on-trend feminine fashion, head right this way.
Why we love Beginning Boutique:
- All transactions are secured by Eway with your credit card details passed securely through certified payment processes.
- Customer service are contactable through email, phone and social media if any problem arises.
- Regular promotions include free gifts and 10% off.
Go to Beginning Boutique website
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Up-to-date styles, LOADS of promo codes and free shipping to Australia; do we even need another reason why Missguided makes a great alternative to THE ICONIC for the fashion-forward Aussie?
Why we love Missguided:
- Missguided offers clothes in a variety of shapes and sizes, including plus sizes.
- Missguided offers a secure shopping portal, so you can rest assured that your account details will remain safe.
- The website is constantly updated with a wide variety of styles.
Go to Missguided website
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10. Forever New
For occasion dresses, race-day dresses and everyday basics, try Forever New as an online shopping destination.
Why we love Forever New:
- Enjoy free standard shipping if you spend over $50 on one order.
- Next-day shipping is available for orders placed by 12pm (AEST).
- 10% student discount on full-priced items. All you need to do is verify your student status.
Go to Forever New website
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Rates last updated February 19th, 2020