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10 quirky clothing brands like Gorman

Implement some colour into your wardrobe with these bold clothing labels.

Australian fashion designer Lisa Gorman launched her namesake brand in 1999 to humble beginnings. Twenty years on, the label is now one of the most recognisable brands in the Australian fashion world.

Known for its colourful, whimsical prints and quirky collaborations, Gorman offers a truly unique fashion experience. However, there are several brands now on the market that offer bold style akin to that of the Gorman brand. We've searched the Internet to find a selection of labels oozing fun personality and style that you're bound to love if Gorman is your go-to brand. Just don't forget to check out the latest deals on offer before you shop!


Similar to Gorman, the Obus label offers an array of unique pieces that are a breath of fresh air in an era where monochrome and minimalism reign supreme. Both brands share a penchant for vibrant colours and bold prints and also share a similar price point. Each label also makes throwing an outfit together a simple process, as they both offer plain basics that you can easily pair with more distinctive pieces.

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New York City-based label Alice + Olivia is known for its colourful and contemporary designs, offering the same playfulness as the Gorman brand. While Alice + Olivia's glamorous tailoring and flattering cuts contrast Gorman's more relaxed fits, both brands deliver on modern energy and creativity.

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Contemporary Australian fashion house Romance Was Born is the definition of kitsch with its vivid designs and creative flair. While the label's pieces are a little more theatrical than Gorman, both fashion brands offer bold and innovative designs with relaxed fits. Just like Gorman, Romance Was Born uses a variety of bright colours to really make its pieces pop. Its price range does vary from Gorman, however. Where Gorman's items usually sit around the $150-$300 mark, Romance Was Born usually charges around $300-$2000 for its items.

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Finders Keepers is a contemporary Australian fashion label best known for its playful prints and fun personality. While the brand offers more modern silhouettes and a feminine feel that varies from Gorman, the labels are similar in their diverse prints and approach to colour. Those with a love of bright hues and versatile pieces will love Finders Keepers.

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Melbourne label Dangerfield is known for its edgy and unique style. Since setting up shop in 1988, the brand has steadily grown into one of Australia's leading alternative fashion labels. Though Dangerfield's colour palette is typically a little more understated than Gorman, it does share Gorman's love of bold prints and whimsical designs.

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One of Melbourne's most popular vintage-inspired labels, Princess Highway is quite similar to Dangerfield. The brand draws inspiration from 60's mod, 70's glamour and 90's grunge, which is quite different from the modern aesthetic Gorman is known for. However, both brands stock colourful and distinctive pieces, making Princess Highway a great option for those who love vibrant collections, but prefer a more vintage twist.

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Much like Gorman, the BY JOHNNY label enjoys statement prints and punchy colours. However, BY JOHNNY offers a slightly more high-end alternative to Gorman with its elegant, flattering silhouettes and feminine textures. If you're in the market for some seriously stylish wear that's guaranteed to stand out, this is a label you're going to want to check out immediately. As BY JOHNNY is a little more upmarket than Gorman, its price range is a tad higher, but most pieces still come in under the $400 mark.

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With abstract prints and loose silhouettes, Monki is a brand similar to Gorman in style but not in price. While some of its pieces do scrape the $100 mark, most fall into a price point of $60 and under, making it a truly affordable alternative. The wide selection of wearables also makes it a breeze to mix and match pieces with your current wardrobe to come up with your own Gorman-inspired outfits.

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Emblazoned with bold patterns, Mister Zimi takes its cue from the colours and silhouettes of the 70's era. Based in Byron Bay, the label takes on a slightly tropical feel with its relaxed, trans-seasonal, versatile pieces. You'll notice similar prints to the Gorman label in hues that are still colourful, though not quite as loud as Gorman's.

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Gary Bigeni is one of Australia's most eclectic fashion designers and an upmarket alternative to the Gorman brand. Similar to Gorman, the Bigeni label shows that it is all about embracing a unique sense of style through its use of vivid colours and statement pieces. Though quite kitschy, the brand embraces sleek and clean silhouettes to create pieces that are both flattering and unique.

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Main image: Instagram user gormanclothing

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