Black Friday statistics

It's one of the biggest shopping days in the world, but just how many Australians plan to get involved?

This year Black Friday falls on November 24, 2017. With heavy discounts and one-off deals, it's no surprise that it's one of the biggest shopping days in the world. But just how many Australians plan to hit shop up a storm this year 'round?

How many Aussies will shop this Black Friday?

With so many discounts just around the corner, it's common to hold off spending in the lead-up to massive sales. However, it seems that many Australians aren't yet taking to the global shopping phenomenon, with only one in five of us (22%) planning to shop this year. While this still totals to 4.1 million of us, this subsequently means that four in five are potentially missing out on huge savings.

Reasons why some Aussies aren't shopping this Black Friday

With so many sales in our midst, why aren't we getting more involved? For the majority of us (56%), it's simply the case of purchasing things whenever we need them, regardless of any sales going on at the time. A further 9% of us would prefer to wait for Boxing Day sales to come around, according to the survey of 2,010 Australian adults.

Interestingly, over one in ten Australians (13%) don't actually know what Black Friday is, which of course makes it difficult to plan on buying during sale time.

How do we compare to the US and the U.K.?

So we know that one in five of us plan to shop up a storm this Black Friday, but how do we compare on a global scale?

It's no surprise that America leads the way with shoppers holding off in anticipation for the sales, sitting at nearly half (48%) – that totals to an estimated 117 million Americans! Of those hanging out to see the bargains, a one- to two-month wait is the most common (15%), followed by a few weeks (14%), three to six months (10%) and a patient seven to eleven months (4%). Some 6% of Americans are even willing to wait an entire year!

Brits are next in line when it comes to waiting, with an estimated 14.8 million Brits (36%) have deferred dropping pounds on clothing, electronics, major appliances and furniture until the release of the deals. Holding out for a few weeks is the most common (12%) for Brits, followed by one- to two-months (12%), three to six months (8%) and a patient seven to eleven months (2%). 2% also wait for a whole year!

AustraliaUnited StatesUnited Kingdom
Holding off in anticipation (%)22%48%36%
Estimate of adults holding off4.1 million117 million14.8 million
Women holding off for the sales21%50%32%
Men holding off for the sales24%45%40%


Check out our Black Friday hub where you can find hundreds of deals at up to 60% off, all in one place.

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