Boho fashion has always been a haven for those who like to shop outside of trends. Who needs a neon skirt which is out of fashion in six months when you can buy a vintage-inspired, printed dress you can wear season after season?
With the explosion of boho fashion labels coming out of Byron Bay, Australia is now a hot-spot for unique boho finds and free-spirited fashion labels. If you love relaxed, cool-girl boho pieces you can love for a lifetime, these are the labels that you need to know about.
The vision behind this label is to create pieces that transcend trends, and that can be worn season after season. Working with timeless styles like wrap dresses and a-line skirts, this brand infuses each piece with vintage flair and free-spirited whimsy.
Spell is one of the original fashion brands out of Byron Bay. This label is free-spirited while also being fashion forward. It's youthful but with a bit of grown-up polish. So it's no surprise this brand is a favourite of fashion girls everywhere.
Kivari is a brand for the beachy boho girls. This label is all about relaxed, feminine pieces that can take you from beach to the bar. The aesthetics strike a perfect balance between modern elegance and 19th century desert glam.
Arnhem is all about unique prints, off-beat cuts and luxe fabrics. This brand is boho but in a way that is still wearable day-to-day. I personally wear my Arnhem pieces to the office and out to dinner. The unexpected colourways and limited edition silk capsules make this brand one to watch.
This boho brand embodies the spirit of the 70s, and looking through the pieces is like entering a time warp – albeit a very fashionable one. This is a label that is not afraid to play with bold colours and experiment with prints. If you like your boho with a 70s flair, this is the brand for you.
Tree of Life was an icon for boho clothing even before it was a trend. This chain had humble beginnings, with one solo store opening during the 90s in Balmain, Sydney. Selling clothing, jewellery, homewares, wellness products, gifts and more, Tree of Life aims to engage free spirits of all ages, genders and ethnicities.
Rove Byron Bay is a brand for travellers and wanderers. Each piece by Rove is made from light-weight, soft and natural fabrics that are perfect for tucking into a suitcase. These beachy-boho pieces are designed to be photographed on your journeys, while also keeping you comfortable.
What happens when boho goes high-end? Stevie May. This is a brand for the luxe shopper looking to add some printed, boho flair into their closet. Stevie May's clothing is polished and city-chic, but at the same time, the billowy sleeves, wrap styles and girly prints mean these pieces are at home wandering the streets of Byron Bay.
The Freedom State is an online store that stocks most of the brands in this list – it's a haven for boho treasures. But what some may not know is that The Freedom State has its own in-house brand. The store's label creates pieces that bridge the gap between vintage boho and modern classics. You'll find flirty dresses, relaxed pants and on-trend prints in its collections.
The brand focuses on modernising the idea of boho and transforming vintage pieces into contemporary and wearable classics. Using block colours and luxe fabrics, this brand has reimagined peasant tops, long skirts and lace dresses into pieces that speak to the modern woman.
Mia Steiber was the shopping editor for Finder. She previously worked for publications such as Bauer Media, The Daily Telegraph, POPSUGAR Australia, Gizmodo and Lifehacker. She has a journalism degree from the University of Technology Sydney, a travel writing certification from the ACIJ and and a total obsession with skincare and Australian fashion labels.
And it turns out our favourite place to shop for our delicates is Target.
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