Finder Beauty Fave: Youth to the People 15% vitamin C serum

Posted: 19 February 2021 1:23 pm

I now look forward to my morning skincare routine, and it's all thanks to this new vitamin C serum.

Youth to the People is a brand I've heard all about, and I'm sure you have too. I was on the hunt for a new vitamin C serum and hearing about this new product was basically music to my ears.

If you didn't know, vitamin C can be a little tricky. It's notorious for being unstable, meaning that when exposed to air and light, the formulation can change – whether that's a change of colour or smell. That's where Youth to the People comes in.

The quick verdict

Why is it good? If you're new to using vitamin C, this is a great place to start.

How much is it? $104 for 30mL.

Where can I buy it? Sephora.

The 15% Vitamin C + Clean Caffeine Energy Serum promises to brighten, tighten and depuff the skin, reduce the appearance of hyperpigmentation and even out the overall complexion.

It's formulated with 15% vitamin C, which is produced from three powerful sources: Ethyl Ascorbic Acid, Tetrahexyldecyl Ascorbate and Magnesium Ascorbyl Phosphate.

Youth to the People has also included passionfruit as it is high in antioxidants, dragonfruit for moisture, squalane for hydration, and a combination of yerba mate and guayuse which is naturally high in caffeine and works to reduce that dreaded morning puffiness.

Youth to the People's vitamin C serum arrives in a gorgeous glass bottle with a pump. This means the formulation will stay stable, as there's no opportunity for exposure to air or light. This product is also vegan, cruelty-free and comes in recyclable packaging.


Vitamin C is best used in the morning, and with this serum, I tend to need about 2-3 pumps for my face and neck. It's a lightweight liquid consistency, so it's super easy to apply and doesn't take long to dry down. I like to wait a minute before I follow up with a moisturiser.

This isn't the type of product that you need to use for a few weeks to actually see results, the effects are pretty much instant and that's why I love this product so much. At first, I doubted the strong claims but boy was I wrong.

This serum makes my skin look immediately better than it did before. It looks bright, plump and smooth – and who doesn't want that?

Other vitamin C serums on the market are packed with fragrance, which isn't always the best combination for sensitive skin. If that's something you care about, you'll be happy to know that this product is free from those problems.


Youth to the People's 15% Vitamin C + Clean Caffeine Energy Serum isn't the cheapest on the market, retailing at $104 for 30mL.

If that price tag is too high for your bank account, there are cheaper alternatives on the market that will still give you the same brightening effect. However personally, I will be repurchasing this serum as I can trust that the formulation is stable, and it does a fabulous job at brightening and depuffing my skin.

Where to buy

The best place to shop all things Youth to the People is Sephora online.

Tune in every Friday for our Finder Beauty Fave. We go hands-on to find the best beauty buys, testing out new products and old favourites to see what's really worth your money.

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Main image: Sephora

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