See every Insta-girl in the Yeezy Season 6 shoot
Paris Hilton wasn't the only one to dress up as Kim.
This week you may have noticed that your Instagram feed has been flooded with a bunch of Kimmy K doppelgangers. No, it's not a coincidence. It's all part of the latest advertising campaign for the newest Yeezy drop, Yeezy Season 6. In a move that has surprised no one, Kanye saw the best way to advertise his latest designs was by getting a whole bunch of famous Insta-girls to dress up as his wife. And the effect is actually pretty cool.
All styled in long blonde wigs and dressed up in Yeezy signature bra-tops, sweats, jumpers and boots, you'd be forgiven for thinking that Kim Kardashian had taken over the Instagrams of some of the worlds biggest social queens. The list of Insta-girls involved in the Kim-K-look-alike campaign includes Paris Hilton (of course), Amina Blue, Sahara Ray and Jordyn Woods.
Interestingly, a few fakers have popped up in the mix pretending to also have been included in the Yeezy shoot. But you can easily spot the fakes. All the Insta-girls actually involved in the shoot mostly have more than one million followers and the pretenders have substantially less. Plus, you can tell the clothes they're modelling are not genuine Yeezy.
Scroll through to see all the official Instagram models involved in the Kim look-alike Yeezy Season 6 shoot.