The world’s first online funeral planning and bidding platform

Richard Laycock 25 July 2017 NEWS

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The Australian funeral sector is set for disruption with the launch of eziFunerals.

Online funeral planning and bidding service, eziFunerals, launches this week and looks set to shake up the Australian funeral industry.

InvoCare is a major player in Australian funeral services and represents brands such as Guardian, Simplicity and White Lady Funerals. Currently, InvoCare has a 33% market share of the funeral industry. eziFunerals aims to reduce this monopoly.

The new online bidding platform helps smaller players get their foot in the door by excluding InvoCare-backed services and only offering membership to independent funeral directors.

“eziFunerals is about choice – the consumer logs their request online and specifies in detail the options they want in a funeral. This request goes out to our (independent) member funeral homes who can opt to quote line-by-line to specified requirements within 24 hours. The consumer and respondents see the transparent quotes come back in and before the 12-hour mark can sharpen their pencil and re-quote,” eziFunerals founder Peter Erceg said.

Roughly 160,000 Australians will die this year and almost 85% of those people will be in medical or residential care. eziFunerals hopes that its services will provide consumers with more choice in how they are "sent off".

“You may want a horse-drawn carriage or maybe a heavy metal band. A direct cremation or a huge traditional Italian funeral with the works; this system allows for all independents to quote with full transparency,” Erceg said.

A recent finder.com.au survey found that many Australians aren't prepared when it comes to the cost of a funeral, with nearly 60% of those surveyed being under prepared.

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