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In the next 40 years, the number of cancer deaths is expected to double worldwide, with the biggest increase predicted in developing nations.
World Cancer Day (WCD) is a global campaign aimed at raising awareness of cancer. This guide looks at what the day’s all about and how to get behind this very worthwhile cause.
World Cancer Day is on 4 February each year and is designed to help raise awareness of cancer and to encourage a greater focus on its prevention, detection and treatment. An initiative of the Union for International Cancer Control, a global consortium of over 470 organisations in 120 countries, WCD uses global communications to target the public and to encourage policy makers to give cancer a higher political priority.
By raising awareness and increasing education about cancer, millions of deaths can hopefully be prevented each year. WCD is a great opportunity for everyone affected by cancer to work together to help reduce the impact this terrible disease has on so many lives. Activities include fundraising events, meetings, rallies, advocacy activities and social media campaigns and everyone is encouraged to get involved to make World Cancer Day a success.
The theme for World Cancer Day on 4 February 2017 is “We can. I can.”, which explores the idea that everyone, both individually and as a group, can play their part. Just as cancer affects everyone in different ways, so we all have the power to use a range of different actions to reduce the impact cancer has on individuals, families and communities. Whatever you choose to do, “We can. I can.” make a difference, whether it’s running your own WCD campaign or simply sharing WCD messages amongst your networks.
World Cancer Day is also the perfect opportunity for businesses to engage in the fight against cancer. The WCD resources include a specially tailored Corporate Toolkit, which shows businesses how they can help to support the day. Whether it’s making a financial donation or empowering your employees to provide help in some way, every business can contribute and be seen to be doing so.
And whatever you plan to do on 4 February 2017, WCD encourages you to let everyone know about it online via the WCD Map of Impact. This interactive map will feature as many events as possible, whether online or offline, taking place around the globe on World Cancer Day.
Back to Health Event Hub | Next February event: Feeding Tube Awareness Week
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