Why you need to know about ASOS’s Choose Love campaign
ASOS is taking the lead in helping refugees, and it just so happens to be through the purchase of unique and funky T-shirts.
The fashion world has a global influence, so why not use it for good? ASOS is taking the lead by establishing the "Choose Love" campaign. What is it exactly? The global online retailer is collaborating with the charity Help Refugees to exclusively sell a wonderful and inspiring T-shirt collection. All of the pieces have been created by 11 different designers and brands. They all individually promote the slogan "Choose Love" in unique ways, so there is definitely something to match your style and aesthetic.
When can you get your hands on the Choose Love campaign? Right now. There's no time to wait because this exclusive collection is available for purchase right now, and the one and only place to shop is ASOS online. If you're looking to save some cash, you can check out our list of discount and coupon codes here.
The T-shirts are unisex, coming in both regular and plus-size fits. The regular size range runs from 6 to 18, but the Curve editions go all the way to size 30. Everyone can feel included and easily support this fashionable cause. The "Choose Love" campaign is definitely something we can get behind, and it totally justifies buying as many T-shirts as we can! All profits from the sales will be going towards Help Refugees. The charity works with countries such as Bosnia, Croatia, Greece, Serbia and Turkey, so at this stage, it is a European-based effort.
If you're looking for something else – good news, it's not just T-shirts on offer. Some of the designs have been worked into the form of jewellery, underwear, cards, notebooks and tote bags. Take a look at our top picks below and start shopping – it's for a good cause!
Our top picks from ASOS's Choose Love campaign:
Help Refugees Choose Love organic cotton rainbow print t-shirt
Hillier Bartley Choose Love T-shirt
Les Girls Les Boys Choose Love T-shirt
Help Refugees Choose Love Curve lingerie bottom in organic cotton
Help Refugees Choose Love sterling silver with gold plate necklace
Help Refugees Choose Love tote bag in organic cotton