Who sells the most pizza in Australia?

Peter Terlato 28 July 2016 NEWS


Domino's dominates while Eagle Boys has lost its wings.

Pizza is unarguably one of Australia's favourite takeaway options. But in terms of popularity, one brand has secured the biggest slice of the market - Domino's Pizza.

Roy Morgan Research reveals that in the year to March 2016, almost five million Australians 14+ visited/ordered pizza at least once in an average four week period. While consumption rates haven't changed much over the past five years - there were 4.8 million visitors/orders in the year to March 2012 - where we buy is very different.

Market share in 2012 was reasonably balanced. 1.8 million ate Domino's Pizza, 1 million chose Pizza Hut and 850,000 bought from Eagle Boys Pizza at least once in any given four weeks.

In 2016, the landscape looks very different. Domino's Pizza dominates sales, attracting 2.3 million customers in the 12 months to March 2016. Pizza Hut lost a whopping 25% of its market-share, down to 745,000 visits/orders but Eagle Boys suffered the biggest decline, averaging just 336,000 customers in an average four week period. That's a massive 61% drop in visitation.

Given the tough competitive conditions and after almost 30 years in business, Eagle Boys entered voluntary administration earlier this month.

The pizza restaurants and takeaway industry has changed considerably over the past five years, according to IBISWorld's industry snapshot. Although traditional pizzas remain popular with Aussies, preferences are shifting. Consumers have embraced gourmet and healthier options over the past half decade, despite higher price points.

New smaller chains, Pizza Capers and Crust Pizza enjoyed moderate gains in visitation/order over the last five years, rising a little over 10% and 20% respectively between 2012 and 2016.

Feeling peckish? Get the latest coupons and promo codes for Domino's, Pizza Hut, Crust, Pizza Capers and Eagle Boys.

Picture: Shutterstock

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