Whirlpool closes ISP comparison tool Broadband Choice

Brodie Fogg 30 June 2015

whirlpool (1)

The go-to domain for community driven recommendations has closed the doors to their Broadband Choice page.

30 June 2015: Navigating the vast landscape of broadband in Australia is no easy feat. For years Whirlpool’s Broadband Choice acted as a guide for lost consumers looking for the broadband plan best suited to them. Now, after years of service, Whirlpool (whose name began as a parody of Telstra’s Bigpond) has retired its broadband comparison tool.

In a statement on the site, Whirlpool attributed the closure of Broadband Choice to "out-of-date" listings making the tool "stale". Below is an excerpt from the official statement:

Unfortunately, it has become apparent that Broadband Choice is getting stale, with out-of-date listings and ISPs offering product formulas that don’t fit well into our system. Meanwhile, a more mature and consolidated ISP industry has meant that broadband products are now well understood and more clearly described. As a result, it has come to a point where we’re no longer able to justify bringing Broadband Choice back to a level we’d be proud of in 2015. Therefore we have chosen to retire Broadband Choice.

Though it’s sad to see the handy tool that’s helped many Australians traverse the treacherous landscape of hidden fees and lock-in contracts, here at finder.com.au, we remain committed to comparing current fixed and wireless broadband plans from Australia’s various providers.

With the National Broadband Network opening up a world of choices for broadband consumers, we believe there’s a stronger need than ever for customers to compare their options when shopping for a new plan and finding a provider that caters to their needs.

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