Which Australians are willing to pay for movie downloads?

Peter Terlato 24 January 2017

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Dodo customers are most likely to cough up the cash.

Almost 1.5 million Australians spent an estimated $257 million buying and legally downloading films and television shows in the 12 months to September 2016, according to the latest figures.

New data from Roy Morgan Research found Dodo internet broadband customers were the most persistent downloaders (10.9%), followed closely by Telstra (10.4%) and Optus customers (9.4%).

A smaller proportion of TPG fixed broadband customers (6.7%) pay to download movies or TV shows.

Following a federal court ruling, Australia's internet service providers (ISPs) now have the ability to block users from accessing websites where media is illegally shared and pirated for free.

However, rights holders often hold back content from Australian consumers. With no way for consumers to purchase these movies legally, it's no wonder Australia's piracy rates are so high.

Many Aussies use a virtual private network (VPN) to hide their browsing and downloading activities.

While these figures may seem low, it's important to note they only cover paid-for rentals/purchases and don't include statistics for legitimate streaming services such as Netflix, Stan and Foxtel Now.

Ozflix, an all-Australian-films streaming video competitor, is set to join the marketplace later this week, appropriately making its online debut on Australia Day.

Want to learn more? Check out View Finder, our weekly round-up of Australia's latest streaming news.

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