Where you can get your hands on the Hailey Baldwin x ModelCo makeup collaboration
The limited edition makeup line will be on sale November 2016.
Model and Insta-It-girl, Hailey Baldwin is doing another Australian brand collaboration this year. Earlier in 2016, Baldwin teamed up with The Daily Edited to create a curated line of personalised small leather goods and now she's back, this time working with ModelCo.
One of Australia's most iconic beauty brands, ModelCo is all about smart beauty and this new collaboration promises to deliver just that - a limited edition range of colour cosmetics designed to achieve a premium finish while still being accessible to all.
"I feel that ModelCo has a modern, innovative approach to beauty and I love that my fans can now create my personal beauty style," Baldwin said.
The line of colour cosmetics will be tailored to the desires and makeup needs of Baldwin's fan base - they promise give a filter-inspired and photo-ready-finish without costing a fortune.
"My product range is affordable, accessible and combines quality and femininity for a photo-finish inspired look and feel. Think filter-esque hues, sleek packaging and premium formulas” said Hailey Baldwin.
So, where can fans of Hailey and ModelCo buy the limited edition line? According to ModelCo the range will be available online exclusively at ModelCo and also at beauty retailer Mecca Maxima. Due for a November 2016 release, Hailey will heading to Sydney for the launch of the range. Fans will have to opportunity to meet the Insta-star by joining #thebeautysquad, which you can do through the ModelCo website.
Founder and CEO of ModelCo, Shelley Barrat created ModelCo back in 2002 after seeing a niche in the market for innovative and quick-fix beauty products. ModelCo's first product, LASHWAND was a sell out hit and as was the brand's next innovation TAN Airbrush in a Can - the world's first aerosol tanning product.
Watch this space for more information regarding the Hailey Baldwin x ModelCo line as it comes out. To see more from ModelCo's cult beauty range you can visit the brand's site and to learn about discounts, sales and promotions you can head to our ModelCo page.