Where to shop Euphoria star Maude Apatow’s beauty routine

Posted: 18 February 2022 7:38 pm
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Every product the Euphoria actress uses in her Vogue Beauty Secrets video, plus some affordable dupes.

Actress Maude Apatow is the latest to join the Vogue Beauty Secrets series and it's safe to say that we're obsessed. Her skincare and makeup routine features cult beauty brands including Charlotte Tilbury, Nars and Giorgio Armani.

To save you the trouble, we've pulled together all the products featured in the tutorial and where to find, them so you don't have to. As a bonus, we've also rounded up some more affordable or accessible options for items that are harder to get your hands on in Australia.


Image of girl wearing a white cat headband pouring toner onto a cotton round

Obagi Medical Nu-Derm Toner | $63.00

Maude starts off her routine with a clean base with the help of a strong toner. This Obagi toner is alcohol free and non-drying which is perfect for maintain your skin's pH.

Accessible option:

If you can't get your hands on this product, the Medik8 Daily Refresh Balancing Toner is a great alternative. It features many of the same ingredients including aloe vera, witch hazel and glycerin. Plus, it comes to just $39.00

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Girl holding up a white bottle of sunscreen

Obagi Medical IDR Exfoliating and Hydrating Lotion | $105.00

Next up, Maude uses an ultra-hydrating moisturiser to soothe her dry skin. This Obagi lotion has a gentle formula and doesn't leave a greasy film making it perfect for wearing under makeup.

Accessible option:

For a more affordable moisturiser that still hydrates your skin, opt for the CeraVe Facial Moisturising Lotion. The CeraVe moisturiser is similarly hydrating but non-greasy as well as great for sensitive skin.

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Image of girl placing pink eye masks under her eyes

Jillian Dempsey Hydrating Eye Mask | $104.00

To pack on the moisture even more, Maude then goes in with some eye mask patches. These are perfect for prepping the delicate skin under your eyes for concealer.

Accessible option:

There are a bunch of great alternatives on the market. We love the Secure the Blur Hydrating Under Eye Patches by One/Size. Like the name states, they're super hydrating, plus they have a relaxing cooling effect.

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Image of girl holding up a small jar of lip scrub

Charlotte Tilbury Charlotte's Magic Lip Scrub | $35.00

To prepare for her upcoming bold red lip, Maude goes in with a lip scrub by Charlotte Tilbury. This scrub contains natural sugar crystals for gentle exfoliation and is accompanied by moisturising oils and butter for the perfect pout.

Accessible option:

If you don't want to fork out $35 for a lip scrub, we totally understand. A foolproof alternative is the lip scrub by Frank Body and is just under $15!


Image of girl holding up a small white bottle of lip elixir

Charlotte Tilbury ​​Charlotte's Magic Lip Oil Crystal Elixir | $56.00

The lips aren't done just yet! Maude follows the lip scrub with the luxurious Charlotte Tilbury lip elixir. This product brings the power of a serum in the form of an oil, ensuring maximum nourishment.

If you love the look of luscious lips, you'll want this product.

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Image of girl squeezing sunscreen out of a bottle onto her hand

VI Derm SPF 50 Daily UV Defense Broad Spectrum Sunscreen | $55.50

Just like any skincare queen, Maude knows the importance of sunscreen and begins to prep her base with SPF50. To combat her dry skin, Maude also opts for this more hydrating sunscreen that features aloe, chamomile and green tea.

Accessible option:

If you can't get your hands on this sunscreen, try out the Supergoop! Play Everyday Lotion SPF 50. This formula is similarly hydrating, featuring sunflower extract and doesn't leave a whitecast.

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Image of girl holding up a primer by Giorgio Armani

Armani Beauty Luminous Silk Hydrating Primer | $78.00

Maude's next product was introduced to her on the Euphoria set. This luminous primer by Armani is the key to a flawless, glowy base. It must also be the key to looking like Lexi!

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Image of girl holding up a bottle of beauty blur

Vita Liberata Beauty Blur Skin Tone Optimiser | $52.50

Following her glowy primer is the beauty blur skin tone optimiser. This product evens out the skin tone, creating the flawless and airbrushed look we all strive for. It's also the perfect versatile item to keep in your makeup bag as it serves as both a primer and a skin finish.

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Image of girl applying foundation with a dense makeup brush

Armani Beauty Luminous Silk Oil-Free Foundation | $105.00

Yep, that's right even THE Maude Apatow uses the cult beauty favourite. There's not much more we have to say about this one. It's just perfection.

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Image of girl holding up a small tub of concealer

Nars Radiant Creamy Concealer | $27.72 and Nars Soft Matte Complete Concealer | $47.52

Maude uses a cheeky combo of Nars concealers to cover up any slight imperfections. She first goes in with the Radiant Creamy Concealer for spot concealing and then follows up with the Soft Matte Concealer for fuller coverage. She also uses the Soft Matte to brighten her under eye area.


Image of girl brushing clear gel into her eyebrows

Anastasia Beverly Hills Strong Hold Clear Brow Gel | $39.00

Next up, Maude keeps the brows simple and goes in with the clear brow gel by Anastasia Beverly Hills. This is yet another cult beauty fave amongst the makeup community for its super strong hold.

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Image of girl holding up Nars liquid blush

MAC Glow Play Blush | $50.00 and NARS Liquid Blush | $53.56

For blush, Maude brings out another combo. She first uses the Mac Glow Play Blush, which is a sheer cream formula, on the apples of her cheeks. She then goes in with the Nars Liquid Blush in Orgasm as a final touch.


Image of girl applying brown eyeliner

Jillian Dempsey Khôl Eyeliner | $30.00

For eyeliner, Maude keeps it soft by opting for a brown liner over black. She then smudges the liner out for a less harsh, more romantic look.

Accessible option:

The Rimmel Soft Kohl in Sable Brown is a great dupe if you want to try this look for less at just $8.95.

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Image of girl applying mascara

Laura Mercier Caviar Volume Panoramic Mascara | $37.00

Maude shows us another product that was used on her during the filming of Euphoria and claims the Laura Mercier mascara achieves the 'fake lash look'.

Accessible option:

If you can't get your hands on the Caviar Volume Panoramic Mascara, L'Oreal Lash Paradise is a staple for voluminous lashes and is stocked almost everywhere.

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Image of girl holding up a bronzer and brush

Guerlain Terracotta Sunkissed Natural Bronzer Powder | $84.00

For her second to last step, Maude brings some warmth back to her face with the Guerlain Bronzer Powder. This stunning bronzer gives you the perfect healthy glow and adds a slight shimmer to your skin.

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Image of girl applying a red lipstick

Laura Mercier Velour Extreme Matte Lipstick | $45.00

And finally, the finishing touch is the bold red lip. Maude uses the Laura Mercier Velour Extreme Matte Lipstick which she claims stays on all night keeping you worry free.

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If you loved this roundup, check out our guide to Loren Gray's beauty routine and Madison Beer's beauty secrets.

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