melbourne cup feauture

Where to buy Melbourne Cup dresses online in time for the races

Don’t get caught out by Melbourne Cup fashion. Here’s where to buy the perfect dress that’ll see you through Fashions on the Field and beyond.

Melbourne Cup – the race that stops a nation – is coming up this November 1st. And it doesn’t matter if you find yourself trackside or bar-side, there’s every excuse to get dressed up in a fancy frock and fascinator.

Racing fashion is a little bit in it’s own league to regular fashion. It’s elegant, it’s on point, and it doesn’t quite follow conventional fashion rules. Think bright and bubbly for Melbourne Cup (save your monochromes for Derby Day).

Getting stuck? Throw on a statement headpiece and you're halfway there. But let's start with the dress...

Featured image courtesy of Forever New.

Iconic race day


THE ICONIC has a multitude of race day dress options - plus it has (quite frankly, life-saving) 3-hour delivery to the Sydney and Melbourne metro areas, and yes, deals and promos are available.

  • Price range: A huge spectrum - we found appropriate dresses as low as $17.99 in the sale. But it also stocks dresses around the $1000 mark.
  • Order by: Monday 31 October (3 hour delivery to Sydney metro only) to arrive in time for the Melbourne Cup
  • Want to save money? Get up to 60% off these spring items. Also check out our THE ICONIC sale page.

Bonus style secrets: We sat down with THE ICONIC's buyer to steal her spring racing dressing must dos.

Race day looks from THE ICONIC

Cooper St EXCLUSIVE My Heart Beats Now Dress
Talulah Losing My Mind Midi Dress
Chi Chi London The Lucienne Dress

david jones race day

2. David Jones

David Jones is one of the biggest stockists of high-end designers in Australia, including plenty of home-grown and international collections. You can order online and pick up in store or get super-fast delivery, all in time for the Melbourne Cup.

  • Price range: We found this cute dresses for under $50, all the way up to Zimmermann dresses for $1500
  • Order by: Monday 31 October for Sydney, Friday 28 October for express delivery everywhere else
  • Want to save? See here for David Jones promo codes.

Race day looks from David Jones

Nicholas French Lace Pencil Dress
David Jones
Maurie & Eve Close To The Edge Dress
David Jones
Erdem Jana Sleeveless Print Dress
David Jones

asos race day


ASOS is one of the largest online shopping websites, with dresses to suit every size and budget. They offer free shipping for Australian customers, and you should always check to see if there's a coupon code available.

  • Price range: We've seen prices as low as $21, all the way up to $500+ brands like For Love And Lemons.
  • Order by: ASOS can deliver to metro areas within two business days - BUT - this means two days after dispatch. During busy periods, ASOS may not dispatch your order for 1-4 business days. If you want to be safe, order your express shipped parcel at least 6 business days before Melbourne Cup.
  • Want to save? Get ASOS promo codes here.

Style Secrets Bonus: ASOS's Editor tells us all about how to had a flirty flair to our race day outfits.

Race day looks from ASOS

Multi Cluster 3D Floral Crop Top Midi Dress
Wrap Tie Detail Maxi Dress
Keepsake Printed Halter Dress

missguided race day

4. Missguided

Looking for a race-day dress on a budget? Missguided is the place to go. Missguided is stylish and affordable, with free shipping for all orders. They deliver within 10 working days, or faster with express shipping.

  • Price range: Missguided is very affordable. Most dresses are between $30-$70 but there are load for under $20 and a few up around $100.
  • Order by: Express delivery takes 4 working days, so for your dress to arrive the day before Melbourne Cup - order by Tuesday 25 October, to be safe. If you end up ordering super last minute, orders places on Wednesday 26 October should arrive on the day of the Melbourne Cup.
  • Want to get 20% off your order? Get our promo code here.

Race day looks from Missguided

Choker Neck Bonded Scuba Skater Dress White
Halter neck fishtail midi dress red
Carli Bybel Long Sleeve Lace Cut Out Bodycon Dres...

forever new racing

5. Forever New

Known for its fresh, on-trend and girly pieces - you will never be short of dress options at Forever New. With hundreds of feminine styles, this is the place to go for classic, pastel or floral race day outfits.

  • Price range: Prices are generally between $50-$250 but you'll find many cheaper options in the sale and outlet sections.
  • Delivery: Next day shipping is available, so you could order on Monday 1 November if you need to.
  • Want to save? Find Forever New deals here.

Race day looks from Forever New

Ria One Shoulder Dress
Forever New
Carrie Split Front Pencil Dress
Forever New
Georgie Bardot Sleeve Prom Dress
Forever New

plt main - edited

6. Pretty Little Thing

Young, sassy and girlie, Pretty Little Thing means you never have to compromise on style, even if you've only got 50 bucks to spend. With fresh styles arriving every week, there's always something new to buy.

  • Price range: Pretty Little Thing has dresses as cheap as $16. There are some more expensive options around $100.
  • Delivery: Express shipping takes up to 4 working days. You should order by Tuesday 25th in order to receive your order in time. Ordering on Monday 24 October would be safer in case Pretty Little Thing don't dispatch on the same day.
  • Want to save? Check out these Pretty Little Thing discounts and sales.

Race day looks from Pretty Little Thing

Fiana Nude Floral Embroidered Strappy Midi Dress
Pretty Little Thing
Archer Rose Cape Midi Dress
Pretty Little Thing
Hanny White Premium Crochet Midi Dress
Pretty Little Thing

boohoo race day

7. Boohoo

Fashion powerhouse Boohoo offers a huge dress selections, from floral numbers to bright midi dresses, peplum styles and pastel swing dresses - all suitable for the Melbourne Cup.

  • Price range: Boohoo is known for affordable fashion - so we found styles $15, with other dresses going up to $100.
  • Delivery: It takes up to 4 working days for express orders to arrive, so try to order by Wednesday 26 October to be safe.
  • Want to save? Get up to 40%  off Boohoo here.

Race day looks from Boohoo

Rella Off The Shoulder Dip Hem Skater Dress
Lorelei Choker Plunge Neck Midi Dress
Cara Bardot Midi Bodycon Dress

KS_0816_ELEMENTAL_SH_HR-401 - edited


Aussie-label-packed store BNKR offers some great, classy options for the Melbourne Cup. Go bright, bold and sophisticated with nipped-in waists, floaty spring styles or lace numbers.

  • Price range: Prices hover between $70 for simple styles up to around $300 for dresses and $500 for luxe designs.
  • Delivery: It takes 1-3 business days to deliver to metro areas, so to be safe, try to order by Wednesday 25 October.
  • Want to save? Get 15% off your first order here.

Race-day looks from BNKR

Keepsake After Glow Midi Dress
Keepsake Escape Dress
Keepsake Walk the Wire Midi Dress

city chic main - edited

9. City Chic

City Chic has some of the prettiest dresses on the high street. As one of Australia's most loved plus size stores, you'll be able to find the perfect spring racing dress among the fun and feminine designs in store and online.

  • Price range: The dresses at City Chic range from $100 - $200.
  • Delivery: Dispatch takes up to 3 business days and delivery takes up to 5 business days so (to be safe) you should be ordering at least 8 business days prior to Monday 31st October.
  • Want to save? Check out these City Chic discount codes.

Race day looks from City Chic

Sweet Off Shoulder Dress
City Chic
Spotty Ruffle Dress
City Chic
So Fancy Dress
City Chic

amaroso main instagram - edited

10. Amaroso Boutique

Looking for a cute little party dress? Or perhaps you're after some breezy holiday clothes? Maybe you just want to update your wardrobe with some girlie wear-everywhere pieces? Whatever your need, Amaroso Boutique is the answer.

  • Price range: Prices start at around $25 but they go up to around $100 for the fancier pieces. Amaroso Boutique has Afterpay, so you can pay in instalments instead of upfront.
  • Delivery: Australian express post takes 1-2 business days and Amaroso offers same day dispatch for orders placed before midday. Order on Friday 28 to receive your dress in time for Melbourne Cup.
  • Want to save? Take a peek at the sale section.

Race day looks from Amaroso Boutique

Silky Look Dream Dress
Amaroso Boutique
Be Unique Dress
Amaroso Boutique
Let's Have Fun Dress
Amaroso Boutique

ted baker racing 2 - edited

11. Ted Baker

Ted Baker is all about classic style and clean cuts. If you're after a fancy frocks that just screams out for spring, Ted Baker should surely be your first stop.

  • Price range: Dresses at Ted Baker can be priced anywhere from $100-$600 but most will sit around the $300-$400 mark.
  • Delivery: Express delivery takes 1-3 business days. You should order by at least Wednesday 26th October to avoid disappointment.
  • Want to save? Check out Ted Baker sales on our discount code page.

Race day looks from Ted Baker

ANDICE Buckle straps bodycon dress
Ted Baker
KACIED Secret Trellis contrast dress
Ted Baker
AMIRO Ethereal Posie embellished tunic
Ted Baker

saba dress purple instagram

12. Saba

Saba is a brand that embodies the lifestyle of the modern Australian woman. It creates transient pieces that serve well within your work wardrobe but can easily be pulled out and transformed into weekend wear. Focusing on tailoring and contemporary silhouettes, Saba is the place for Spring Racing dresses you can wear again.

  • Price range: The dresses at Saba start at around $150 and go all the way up to around $400.
  • Delivery: Australian deliveries from Saba can take 3-5 business days. Order at least a week before Melbourne Cup to avoid disappointment.
  • Want to save? Head to our Saba promo code page for the current and working Saba deals.

Race day looks from Saba

Rana Drape Dress
Lily Bias Dress
Parasol Print Dress

oxford racing 2 - edited

13. Oxford

Oxford is a contemporary and stylish brand offering key fashion pieces for men and women. The brand was created to bridge the gap between the high street and designer brands, so you're sure to find sophisticated and on-trend pieces - perfect for Spring Racing - when you shop at Oxford.

  • Price range: You can expect to pay between $100-$400 for a dress at Oxford.
  • Delivery: Oxford recommends allowing 5-7 business days for your order to arrive. If you live outside a capital city you should allow extra time.
  • Want to save? Check out the Oxford sale section.

Race Day looks from Oxford

Liana Ponti Dress
Katherine Printed Dress BLK FLRL X
Jessa Knot Waist Dress Ivory X

sportscraft racing - edited

14. Sportscraft

Sportscraft is known for creating beautiful and contemporary casual wear for every woman. Focusing on classic cuts, clean lines and quality fabric, Sportscraft pieces never go out of style. If you're looking for a Spring Racing dress you can wear again, make sure you browse through the staple classics at Sportscraft.

  • Price range: Sportscraft dresses will set you back between $200-$300.
  • Delivery: 3-5 business days is the expected delivery time-frame of orders from Sportscraft. Consider allowing an extra day or two if you live in a rural area.
  • Want to save? Visit our Sportscraft sales page for the latest information on available discounts.

Race day looks from Sportscraft

Textured Work Dress
Signature Printed Wrap Dress
Wrap Jersey Dress

Get a great deal this Spring Racing season with one of these coupon codes:

30% off over 20,000 styles

Get 30% off 20,000 styles at THE ICONIC. While stocks last.

Show code & visit siteEV****

After the store tab opens, come back to copy the code

70% off footwear

THE ICONIC is offering up to 70% off footwear in their end of season clearance sale. While stocks last.

10% off THE ICONIC Exclusive labels

Get 10% off exclusives at THE ICONIC. Minimum spend is $79. Only on full price items from Atmos&Here, Zalora, Zalora Basics, H-Wood, Spurr, Spurr Basics, Staple Superior and Double Oak Mills. T&Cs apply.

Show code & visit siteIC****

After the store tab opens, come back to copy the code

Free Overnight Shipping over AUD $50

Get free shipping when you spend over $50 at The Iconic.


20% off all orders over $75

Simply use the code to get 20% off all orders over $75 at Pretty Little Thing. Excludes sale items and delivery charges. Can only be used once per customer. T&Cs apply.

Show code & visit siteSP****

After the store tab opens, come back to copy the code

15% off your order

Get 15% off your orders at Pretty Little Thing when you use this exclusive code at the checkout. Exclusions and T&Cs may apply.

Show code & visit siteFI****

After the store tab opens, come back to copy the code

Free Shipping on all orders over $50

Receive free shipping on all orders over $50 at Pretty Little Thing.

Show code & visit siteFR****

After the store tab opens, come back to copy the code

30% off summer essentials

Get 30% off summer essentials during Vogue Online Shopping Night at ASOS. Valid for a limited time only. T&Cs apply.

Up to 70% off sale

Get up to 70% off with the fInal clearance at ASOS

10% off student discount

Students can get 10% off any purchase at ASOS.

Free shipping to Australia

Get free shipping on orders over $40 to Australia at ASOS.

Forever New spring event

Get the latest sale items from Forever New online.

All Sale Shoes Under $60

Get all sale shoes under $60 at Forever New.

2 for $20 essential camisoles

Get 2 essential camisoles for $20 only at Forever New.

$20 off selected tops

Get $20 off on selected tops at Forever New.

Up to 75% off clearance items

Shop Boohoo's clearance section and save up to 75% on the regular price.

30% OFF Boot Collection

Get 30% off on boot collection by winter at City Chic.

What is acceptable racewear?

  • Dresses – but not overly short and tight. Leave the thigh skimming bandeau dress at home.
  • Heels – closed or open toe is fine. Remember you’ll be on your feet all day, so (if you can) find a pair that’s comfortable.
  • A fascinator or hat – anything from a little headband to a face full of lace, a flower in your hair, or something much larger. Anything goes.
  • Clutches – not your everyday shoulder bag.
  • Something to keep warm – think tailored jackets or elegant shawls.

What is not acceptable race wear?

  • Sneakers, sports shoes, track shoes, runners, thongs, dilapidated footwear, scuffs, gumboots, or slippers. (A thong is defined as a shoe where two straps connect in-between the first and second toes.)
  • Jeans, jodhpurs, tracksuits, leather pants, or untailored pants.
  • Shorts, short jumpsuits, or short playsuits.
  • Strapless dresses are traditionally not worn.
  • Pants tucked into socks or footwear.
  • Torn or ripped clothing (even if you bought it that way).
  • Garments which show midriff. It’s currently in fashion to show a (tasteful) midriff, so you might see a few of these at the races this year, but if you’re heading to the Member’s stand, Cover up.
  • Leggings worn as pants.
  • Casual jackets such as parkas, duffle coats, windbreakers, denim jackets, or casual or tailored leather jackets.
  • Denim.

Not done reading up on Race Day fashion yet? Good, us either.

Here are your next steps for race day cool all season:

Sarah Neate

Sarah is our shopping & lifestyle publisher here at She'll help you find the perfect gift, an unbeatable flight deal, the hottest fashion sales and pretty much anything else you're looking for - all at a discount, naturally.

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