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Where to buy alcohol online in Australia April 2020

Our favourite places online to buy beer, wine, and spirits.

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There's no doubt about it: alcohol retailers are getting creative. Faced with new challenges of a highly competitive marketplace in the no-holds-barred world of online shopping, they're fighting to win your business. We're here to help you make the best of it by giving valuable and up-to-date information about the hottest retailers, most innovative services, and the best deals.

Maybe you're a conscious consumer, and want to support sustainable business models and small-time makers. Or maybe you're budget savvy and want to save a dollar or three on your next big event.

Whatever your goal, the team at has rounded up the best of best, and compared your options for you.

Our ten best websites to buy alcohol online in Australia

alcohol, liquor, wines

1. Dan Murphy's

Dan Murphy's is the market goliath, and offers the wide range and low prices you might expect to find from number one.

Dan Murphy's is Australia's largest chain of liquor stores, and the largest online distributor. Now under the Woolworths parent company, Dan Murphy's took its first steps as the distribution venture of Dan Murphy himself, a journalist, winemaker and found

  • Free delivery for orders over $300.
  • Same day delivery if you order before 5pm (metropolitan areas).
  • Click and collect is available.
Go to Dan Murphy's website

See Dan Murphy's codes and deals

alcohol, liquor, wines

2. Liquorland

Sip on your favourite spirits as Liqourland offers a wide range of red wine, white wine, sparkling wine, rosé, spirits, beers and ciders at great prices that you can buy online or in store.

  • Free standard delivery on orders over $150.
  • Earn flybuys on every purchase.
  • Click & Collect available.
Go to Liquorland website

See Liquourland codes and deals

alcohol, liquor, wines

3. Naked Wines

Naked Wines is based on an innovative company structure that reconnects consumers and producers, supports small business, and brings high quality boutique wines to buyers at wholesale prices.

By crowdsourcing funds from members, or 'angels', Naked Wines invests into small winemakers. In return for the support, winemakers are able to concentrate on production, reduce unnecessary costs, and pass on their savings to the consumer.

  • Next day delivery to Sydney, Melbourne and Perth (metropolitan areas).
  • Free next-day delivery to Sydney and Melbourne for orders placed by 3pm.
  • Satisfaction guarantee or your money back
Go to Naked Wines website

See Naked Wines codes and deals

alcohol, liquor, wines

4. Cellarmasters

Cellarmasters delivers high quality wine from both sought-after brands and boutique wineries from all over the world, directly to its Australian customers but it started out when four passionate winemakers in Bondi Junction began to deliver their brew to local enthusiasts.

  • Gift cards available.
  • Wine advisor ready to help you decide.
  • Delivery available in Australia wide.
  • Home tasting guarantee.
Go to Cellarmasters website

See Cellarmasters codes and deals

alcohol, liquor, wines

5. Just Wines

Just Wines is an Australian-based wine delivery service. It works with more than 1,000 wineries throughout Australia and NZ.

  • Australian and New Zealand wines.
  • Money back guarantee.
  • Additional benefits of wine club membership.
Go to Just Wines website

See Just Wines codes and deals

alcohol, liquor, wines

6. First Choice Liquor

First Choice Liquor is one of the Australia's largest liquor stores. This store offers an excellent range of alcohol such as red and white wine, beer, cider and spirits.

  • Free delivery on orders over $150.
  • Click & Collect service are available
  • Can order online or by phone.
Go to First Choice Liquor website

See First Choice Liquor codes and deals

alcohol, liquor, wines

7. BWS

BWS is a trusted household brand name and one of the largest suppliers of alcohol in Australia. It is known for its wide selection and low prices. Customers in Australia can easily shop for alcohol with BWS online and enjoy fast shipping.

  • Wide selection. The BWS range includes top shelf, established producers and artisan brewers and distillers.
  • Click & Collect available.

alcohol, liquor, wines

8. Grays Wine

Part of the Grays group, this shop provides reds, whites and bubbly online.

Opt to buy wine outright, or join a wine auction at Grays Wine online.

  • Access to exclusive winemakers.
  • Bid on wines from just $9 per case.

Go to Grays Wine website

alcohol, liquor, wines


An Australian online department store, sell everything from furniture, to sporting good - as well as food and drink.

  • When you sign up for the newsletter you will receive a $10 voucher free of charge.
  • Many of the products available through come with complimentary shipping. Check the product page for details.
  • has over 20,000 different items for sale at any one time from a range of different categories.

Go to website

alcohol, liquor, wines

10. WineMarket

The stock at WineMarket ranges between the top-shelf drop to more pocket-friendly brew and everything in between.

The wines are delivered out of one of Australia's most revered wine areas, the Barossa Valley. Customers are offered premium quality at discount prices by making use of WineMarket's access to one-off sales and export leftovers.

  • Home tasting guarantee.
  • Delivery Australia wide.
  • Easy and secure online payments.

Go to WineMarket website

Where can you buy alcohol online for next-day or same-day delivery?

If you place an order before midday, Monday to Friday, with Dan Murphy's, and live in a metropolitan area, your order will be eligible for same-day delivery and will arrive by 5 pm. If you order before midnight, your order will by be delivered on the next business day (metropolitan areas only). Naked Wines also offers next business day delivery, provided you place your order before 3 pm. This is only available to metropolitan areas of Sydney, Melbourne and Perth.

Where can you buy alcohol online in bulk?

Dan Murphy's offers bulk deals for events or special occasions, or for those who like to stock up, just-in-case. At Naked Wines, signing up for their service means getting cases of wine in bulk as they are produced. Cellarmasters, WineMarket and First Vintage all have special deals for cases of wine purchased at once. Depending on the current offer, Groupon also offers bulk deals on beer, wine and spirits.

Which online alcohol stores offer the greatest range in products?

Dan Murphy's operates under supermarket giants Woolworths and has the scale to offer consumers the widest range of products. WineMarket, First Vintage and Cellarmasters specialise in wines and therefore don't offer the product range of the giant stores. However, within their speciality, the variety of choice is extensive.

Where can you buy cheap alcohol online?

If you're after a bargain, Dan Murphy's is the market leader offering the lowest price guarantee. First Choice Liquor is their main competitor, using the scale of products available to slash retail prices. Bootleg Liquor prides itself at charging low prices for its high-quality tipples. Naked Wines is not a budget shopping destination but supplies customers with quality wine at wholesale prices when they sign up to support winemakers. WineMarket and First Vintage offer a whole range of wines at different price points, including options for the budget-conscious. Groupon's business model of flash sales and deal-of-the-day sales offers members one time only savings which can dramatically reduce the cost of liquor.

What products does each of these stores sell?

WineChampagne & SparklingBeer & CiderWhiskey & SpiritsGifts
Dan Murphy'sxxxxx
Naked Winesxxx
Just Winesxxx
First Choice Liquorxxxxx
Grays Winexxxx

Grab a discount with one of our alcohol coupon codes

Naked Wines Naked Wines

$100 off voucher

To use this voucher you must be 18 years or older. This voucher entitles first time Naked Wines customers to $100 off their first order. All orders must be a minimum of 12 bottles. See website for full terms and conditions.

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Cellarmasters Cellarmasters

Free delivery on orders over $300

Get FREE shipping when you spend over $300 at Cellarmasters.

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Dan Murphy's Dan Murphy's

Exclusive offers under $10

My Dan's members have access to exclusive offers including wine, beers and more under $10. T&Cs apply.

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Dan Murphy's Dan Murphy's

Exclusive clearance offers

Sign up to Dan Murphy's newsletter to receive exclusive online offers direct to your inbox

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Dan Murphy's Dan Murphy's

Unlimited delivery from $50/year

Get the Shipsmart Delivery Subscription service to enjoy unlimited delivery of wine, spirits, non-liquor and accessories. Exclusive to My Dan Murphy's members. T&Cs apply.

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Dan Murphy's Dan Murphy's

Weekly Dan Murphy's offers

Check out the advertised offers, bargain bin and clearance racks of Dan Murphy's

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Just Wines Just Wines

$10 off first order when you sign up

Sign up now and get $10 off your first order at Just Wines. Conditions apply.

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Dan Murphy's Dan Murphy's

Free delivery on the Connections Range

Get free delivery on the entire Connections Range at Dan Murphy's

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Dan Murphy's Dan Murphy's

Dan Murphy's - Free metro delivery for orders over $300

All Dan Murphy's orders to over $300 get free delivery. (Metro areas only)

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Naked Wines Naked Wines

Up to 50% off every time you order and more exclusive offers

Become a Naked Angel to enjoy offers including up to 50% off every time you buy, FREE bottle every month when you order a case and much more. T&Cs apply.

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First Choice Liquor First Choice Liquor

Click & Collect: No minimum spend

Order online and pick up in-store in as little as 60 minutes. T&Cs apply.

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Deal ends

First Choice Liquor First Choice Liquor

FREE shipping on orders over $150

Enjoy FREE standard shipping on all wine and spirit orders over $150 at First Choice Liquor. T&Cs apply.

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Deal ends

Dan Murphy's Dan Murphy's

Shop online and pick it up in 30 minutes

Order online and pick up your order in as little as 30 minutes from your local Dan Murphy's.

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Liquorland Liquorland

FREE standard delivery on orders over $150

Buy wine, beer, spirits & more at Liquorland and get FREE standard delivery when you spend over $150. T&Cs apply.

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8 Responses

  1. Default Gravatar
    BarbaraMay 10, 2017

    I’m getting dead links when I clock on them. Am I alone in this?

    • Avatarfinder Customer Care
      DeeMay 10, 2017Staff

      Hi Barbara,

      Thanks for your question.

      I checked all the links above and also tried clicking the green buttons. They are working fine on my end.

      You may want to refresh your page and try again.


  2. Default Gravatar
    AbhiMarch 30, 2016


    Even Booze Company has great prices and huge range of alcohols. Any reason its not mention here ?..

    • Avatarfinder Customer Care
      StephanieMarch 31, 2016Staff

      Hi Abhi,

      Thanks for your recommendation! We will review them shortly for inclusion on our list.



  3. Default Gravatar
    LinNovember 8, 2015

    Hi, I’m ready to open a Chinese restaurant in Melbourne. I’m looking for a wine supplier which could help me with the wine list. Cause I’m not really familiar with the wine brand, can you advise me which wine supplier could help their customers make a wine list?

    • Avatarfinder Customer Care
      AlexNovember 9, 2015Staff

      Hi there,

      If you’re looking for online help, Dan Murphy’s offers a “Liquor Library”, including a guide to wine, which may help you choose what to serve at your restaurant. It includes some tips on matching different foods and wines too.

      Otherwise, most wine suppliers who sell by the case (like Cellarmasters, WineMarket and WineSelectors) offer a customer service line where you should be able to speak to someone about your specific needs.

      Hope that helps.

  4. Default Gravatar
    GeorgeAugust 3, 2015

    We have just purchased a pub/bar, and looking to find where we can purchase stock at reasonable prices. The current listening suppliers we have, are priced at similar prices to dan murphys and first choice retail outlets ?? Can you advise where I can buy direct, in quantities, at wholesale prices? Thanks

    • Avatarfinder Customer Care
      AlexAugust 4, 2015Staff

      Hi George.

      Thanks for getting in touch.

      While the outlets listed on this site sell straight to the consumer, there are occasions where buying in bulk from stores like Dan Murphy’s end up a bit cheaper than wholesale prices. Check out sites like Dan Murphy’s and First Choice’s coupon codes, which may end up working in your favour.

      Hope that helps,

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