alcohol online feature

Where to buy alcohol online in Australia

Information verified correct on October 26th, 2016

The best places online to buy beer, wine, and spirits.

There’s no doubt about it: alcohol retailers are getting creative. Faced with new challenges of a highly competitive marketplace in the no-holds-barred world of online shopping, they’re fighting to win your business. We’re here to help you make the best of it by giving valuable and up-to-date information about the hottest retailers, most innovative services, and the best deals.

Maybe you’re a conscious consumer, and want to support sustainable business models and small time makers. Or maybe you’re budget savvy and want to save a dollar or three on your next big event.

Whatever your goal, the team at has rounded up the best of best, and compared your options for you.

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  • Penfolds Bin 407 Cabernet Sauvignon 2014 (Dan Murphy's 97 points)
  • Penfolds 389 Cabernet Shiraz 2014 (Dan Murphy's 95 points) Available to buy now at Dan Murphy's.

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  • DanMurphys

    1. Dan Murphy’s

    Dan Murphy’s is the market goliath, and offers the wide range and low prices you might expect to find from number one.

    Dan Murphy’s is Australia’s largest chain of liquor stores, and the largest online distributor. Now under the Woolworths parent company, Dan Murphy’s took its first steps as the distribution venture of Dan Murphy himself, a journalist, winemaker and founder of Australia’s first wine club.

    • Free delivery for orders over $300 (metropolitan areas)
    • Same day delivery if you order before 5pm (metropolitan areas)
    • Track your order online
    • ‘Click and collect’. Order online and pick-up at no extra cost
    • Bulk orders and tailored orders available
    • Lowest price guarantee

    Go to Dan Murphy’s website

    View coupon codes for Dan Murphy’s


    2. Naked Wines

    Naked Wines is based on an innovative company structure that reconnects consumers and producers, supports small business, and brings high quality boutique wines to buyers at wholesale prices.

    By crowd sourcing funds from members, or ‘angels’, Naked Wines invests into small winemakers. In return for the support, winemakers are able to concentrate on production, reduce unnecessary costs, and pass on their savings to the consumer. The model eliminates the need for winemakers to hurry-up production and maximise profit margins in order to compete in the market. The result? Winemakers get to do what they love and concentrate on producing good wine, and wine drinkers get a better drop at a lower cost.

    • Next day delivery to Sydney, Melbourne and Perth (metropolitan areas)
    • Free next day delivery to Sydney and Melbourne for orders placed by 3pm
    • Satisfaction guarantee or your money back

    Go to Naked Wines website

    View coupon codes for Naked Wines


    3. Cellarmasters

    Cellarmasters delivers high quality wine from both sought-after brands and boutique wineries from all over the world, directly to its Australian customers...

    ...but it started out when four passionate winemakers in Bondi Junction began to deliver their brew to local enthusiasts. Cellarmasters has been in the business long enough to witness the growth of the Australian wine industry, from a fledgling market to a worldwide contender. Still a big supporter of winemakers, customers can enlist the help of on-call wine advisors and reap the benefits of 30 years of accumulated knowledge from wine lovers, makers and suppliers.

    • Gift cards available
    • Wine advisor ready to help you decide
    • Delivery available Australia wide
    • Discounts everyday
    • Home tasting guarantee

    Go to Cellarmasters website

    View coupon codes for Cellarmasters


    4. WineMarket

    The stock at WineMarket ranges between the top-shelf drop to more pocket-friendly brew and everything in between.

    The wines are delivered out of one of Australia’s most revered wine areas, the Barossa Valley. Customers are offered premium quality at discount prices by making use of WineMarket's access to one-off sales and export leftovers.

    • Home tasting guarantee
    • Discounts available
    • Delivery Australia wide
    • Easy and secure online payments
    • Delivery is $8 per case, but you’ll never pay more than $20, no matter how much wine you order

    Go to WineMarket website

    View coupon codes for WineMarket


    5. Groupon

    Take advantage of the deal-of-day with Groupon’s online flash sales.

    Groupon is now operating on Australian shores, and brings its deal-of-the-day business model to consumers across the country. While Groupon sells a range of products and services, in their groceries section you’ll often find heavily discounted wine, beer, and spirits. Members receive coupons and take advantage of flash sales and daily deals to buy in bulk, and save money.

    • Order tracking available
    • Big discounts to Groupon members
    • Depending on the deal offered, you may be eligible for free shipping

    Go to Groupon website

    View coupon codes for Groupon


    6. Wine Selectors

    Get the best wine courtesy of Wine Selectors 400 wine producers - and the best wine deals thanks to our Wine Selectors coupon codes.

    If wine is your choice of drink then Wine Selectors should be your choice of online wine sellers. The wines offered are specifically chosen and rigorously tasted for quality. Where can we sign up for that job?

    • Free shipping on purchases over $400
    • 100% money back guarantee if you're unhappy with your purchase

    Go to Wine Selectors website

    View coupon codes for Wine Selectors


    7. First Vintage

    New kid on the block, First Vintage, is quickly becoming popular, not least because of its huge range of Australian wines.

    With wines sourced from Adelaide Hills, Padthaway, Mount Gambier and more, First Vintage knows where the best drops are at - and they're sharing.

    • Membership to the First Vintage club means customers can learn the art of selecting wine, attend wine shows and access exclusive offers
    • 100% money back guarantee if you're unhappy with your purchase

    Go to First Vintage website

    View coupon codes for First Vintage


    8. Bootleg Liquor

    For top booze at a steal turn to Bootleg Liquor. It's only as illegal as you want it to be.

    Australian alcohol store, Bootleg Liquor is an online den for beer, wine, cider and spirit on the cheap. We would say keep it on the down low, but we've already spilled their secret.

    • Flat-rate shipping of $6.95 Australia-wide
    • Boutique labels at everyday prices

    Go to the Bootleg Liquor website

    View coupon codes for Bootleg Liquor

    9. Winemakers Choice

    An Australian family business offering wines, spirits, beers and ciders.

    In the booze business since 1986, Winemakers Choice offers online and retail stores.

    • Free pick-up and returns
    • Rewards available for members
    • Boutique labels at everyday prices

    Go to the Winemakers Choice website

    View coupon codes for Winemakers Choice

    10. Grays Wine

    Part of the Grays group, this shop provides reds, whites and bubbly online.

    Opt to buy wine outright, or join a wine auction at Grays Wine online.

    • Access to exclusive winemakers
    • Bid on wines from just $9 per case

    Go to the Grays Wine website

    View coupon codes for Grays Wine

    mydeal wine


    An Australian online department store, sell everything from furniture, to sporting good - as well as food and drink.

    • When you sign up for the newsletter you will receive a $10 voucher free of charge.
    • Many of the products available through come with complimentary shipping. Check the product page for details.
    • has over 20,000 different items for sale at any one time from a range of different categories.

    Go to

    Where can you buy alcohol online for next day or same day delivery?

    If you place an order before midday, Monday to Friday, with Dan Murphy’s, and live in a metropolitan area, your order will be eligible for same day delivery and will arrive by 5pm. If you order before midnight, your order will by be delivered on the next business day (metropolitan areas only). Naked Wines also offers next business day delivery, provided you place your order before 3pm. This is only available to metropolitan areas of Sydney, Melbourne and Perth.

    Where can you buy alcohol online in bulk?

    Dan Murphy’s offers bulk deals for events or special occasions, or for those who like to stock up, just-in-case. At Naked Wines, signing up for their service means getting cases of wine in bulk as they are produced. Cellarmasters, WineMarket and First Vintage all have special deals for cases of wine purchased at once. Depending on the current offer, Groupon also offers bulk deals on beer, wine and spirits.

    Which online alcohol stores offer the greatest range in products?

    Dan Murphy’s operates under supermarket giants Woolworths and has the scale to offer consumers the widest range of products. WineMarket, First Vintage and Cellarmasters specialise in wines, and therefore don’t offer the product range of the giants stores. However, within their speciality, the variety of choice is extensive.

    Where can you buy cheap alcohol online?

    If you’re after a bargain, Dan Murphy’s is the market leader offering a lowest price guarantee. First Choice Liquor is their main competitor, using the scale of products available to slash retail prices. Bootleg Liquor prides itself at charging low prices for it's high quality tipples. Naked Wines is not a budget shopping destination but supplies customers with quality wine at wholesale prices when they sign up to support winemakers. WineMarket and First Vintage offers a whole range of wines at different price points, including options for the budget conscious. Groupon's business model of flash sales and deal-of-the-day sales offers members one time only savings which can dramatically reduce the cost of liquor.

    What products do each of these stores sell?

    WineChampagne & SparklingBeer & CiderWhiskey & SpiritsGifts
    Dan Murphy’sxxxxx
    Naked Winesxx
    Bootleg Liquorxxxx
    Wine Selectorsxx
    First Vintagexx
    Bootleg Liquorxxxx
    Winemakers Choicexxxxx
    Grays Winexxxx

    Grab a discount with one of our alcohol coupon codes

    Here's Proof offers from $6 per bottle

    Save big on liquor with Here's Proof offers from $6 per bottle at Dan Murphy's. Includes Jamiesons Run Billy's Shadow Shiraz, Amiri Marlborough Sauvignon Blanc and more.

    Over 270 unbeatable offers from $7.60 per bottle

    Save big with over 270 unbeatable offers from $7.60 per bottle at Dan Murphy's. Includes George Wyndham Bin 555 Shiraz, Giesen Marlborough Sauvignon Blanc and more.

    Flash sale: 2 weeks only

    Enjoy big savings when you shop during the flash sale at at Cellarmasters. Valid for 2 weeks only.

    20% off wine club first order

    Simply use the code to get an exclusive 20% off your first wine club order at Bootleg Liquor. T&Cs apply.

    Show code & visit siteCr****

    After the store tab opens, come back to copy the code

    10% off mixed wine cases

    Get 10% off all wines in the mixed cases section by using the code at checkout.

    Show code & visit site10****

    After the store tab opens, come back to copy the code

    12 mixed wines for just $69

    Shop for 12 mixed wines for just $69 at Cellarmasters.

    Up to 70% off mixed cases + free freight

    Get up to 70% off mixed cases also free freight at WineMarket.

    Free delivery on the Connections Range

    Get free delivery on the entire Connections Range at Dan Murphy's

    Naked Wines - $50 voucher to use on any case of wine

    $50 voucher to use on any case of wine (minimum 6 bottles) at Naked Wines.

    Show code & visit siteFN****

    After the store tab opens, come back to copy the code

    Stephanie Yip

    Stephanie is a journalist, avid traveller and all-round bargain hunter. If there's an online coupon code, deal or cheap flight available, she'll know about it. And she'll let you know about it, too.

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    6 Responses to Where to buy alcohol online in Australia

    1. Default Gravatar
      Abhi | March 30, 2016


      Even Booze Company has great prices and huge range of alcohols. Any reason its not mention here ?..

      • Staff
        Stephanie | March 31, 2016

        Hi Abhi,

        Thanks for your recommendation! We will review them shortly for inclusion on our list.



    2. Default Gravatar
      Lin | November 8, 2015

      Hi, I’m ready to open a Chinese restaurant in Melbourne. I’m looking for a wine supplier which could help me with the wine list. Cause I’m not really familiar with the wine brand, can you advise me which wine supplier could help their customers make a wine list?

      • Staff
        Alex | November 9, 2015

        Hi there,

        If you’re looking for online help, Dan Murphy’s offers a “Liquor Library”, including a guide to wine, which may help you choose what to serve at your restaurant. It includes some tips on matching different foods and wines too.

        Otherwise, most wine suppliers who sell by the case (like Cellarmasters, WineMarket and WineSelectors) offer a customer service line where you should be able to speak to someone about your specific needs.

        Hope that helps.

    3. Default Gravatar
      George | August 3, 2015

      We have just purchased a pub/bar, and looking to find where we can purchase stock at reasonable prices. The current listening suppliers we have, are priced at similar prices to dan murphys and first choice retail outlets ?? Can you advise where I can buy direct, in quantities, at wholesale prices? Thanks

      • Staff
        Alex | August 4, 2015

        Hi George.

        Thanks for getting in touch.

        While the outlets listed on this site sell straight to the consumer, there are occasions where buying in bulk from stores like Dan Murphy’s end up a bit cheaper than wholesale prices. Check out sites like Dan Murphy’s and First Choice’s coupon codes, which may end up working in your favour.

        Hope that helps,

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