What we know so far about the upcoming lash line from Anastasia Beverly Hills

Posted: 5 April 2019 10:07 am News

Picture not described: abh-lashes.jpg Image: Getty

Image: Instagram user norvina

Norvina, the daughter of Anastasia, has revealed all the sneak peeks and excited is an understatement.

Fresh off the launch of the successful Riviera palette, it seems there is no slowing down Anastasia Beverly Hills. The next product development and launch has just been announced and let me tell you, good things have been promised! Norvina, the daughter of Anastasia, took to her Twitter account and told her followers that a range of eyelashes are being developed right now.

At the moment, the beauty brand has products varying from lips to eyes to brows to highlighters. But a good pair of lashes is certainly missing from the collection and frankly, it really helps to complete a glam makeup look. ABH is consistent with high-quality cosmetics so we cannot wait to see the final product.

Norvina is the president of ABH, the company her mother started way back in 1997. From what we can see, the two work collaboratively on the beauty line but Norvina is the face behind the brand. She regularly keeps the fans up-to-date across her social media accounts on all the latest news regarding anything Anastasia Beverly Hills.


Just reading these first few tweets, we are already obsessed. Norvina revealed all that we needed to hear – the lashes are going to perform well and will not be tested on animals. Thank you Norvina!



Beauty and fashion influencer, Amrezy has been a long-time friend of Norvina. She collaborated with Anastasia Beverly Hills on a blinding highlighter and it was a huge success. You can check out our detailed review on the product here, where we compare it to other top-competing highlighters. If the two actually end up collaborating on more cosmetics, we can only really expect big things.



Something you don't see very often – the creators behind the brand asking the consumers about prices. This is a really impressive move by Norvina and the ABH team as we can tell that the opinion of the customer is really important to them. False lashes range in price, you can grab an affordable pair at Priceline or you can shop a little more high-end at Sephora.


Where to buy Anastasia Beverly Hills:

Anastasia Beverly Hills is one of our favourite beauty brands and we recommend shopping them at these retailers.


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