What LinkedIn’s most desired employers all have in common

Angus Kidman 24 June 2016 NEWS


What binds the 25 Australian companies that do the best job at keeping their staff happy?

Each year, business social network LinkedIn ranks what it calls "top attractors": the companies which do the best job of attracting and retaining talented workers. Here are the top 25 companies for Australia, along with the number of employees that organisation has:

Rank Company Employees
1 KPMG 174,000
2 PwC 6,000 (AU)
3 Commonwealth Bank 52,000
4 Coles 100,000
5 Deloitte 225,000
6 Westpac 40,000
7 Qantas Airways 31,000
8 Lion 6,700
9 UGL Limited 7,000
10 CPB Contractors 18,000
11 Origin Energy 6,000
12 Virgin Australia 9,400
13 Downer 19,000
14 Telstra 35,000
15 Macquarie Group 14,000
16 Bupa 18,000
17 REA Group 1,400
18 Bank of Queensland 2,000
19 Vodafone 3,000
20 Medibank 2,600
21 Lendlease 11,900
22 AMP 5,400
23 Suncorp Group 14,500
24 Woolworths 190,000
25 ANZ 50,000

It's an interesting mix, with three of the Big Four banks, both major domestic airlines and the two biggest supermarket chains all jostling for spots. Consultancies and engineering firms are also prominent.

Looking at the comments these employers made to LinkedIn (which is being acquired by Microsoft right now) about their inclusion in the list highlights some common factors. They make sure they offer a flexible and friendly working environment, offering options such as variable work hours, the ability to contribute to community initiatives and a wide range of challenging projects. There are two evident trends looking at that list.

Firstly, bigger companies have more scope for flexibility. While LinkedIn didn't analyse any companies with less than 500 staff, the smallest number of employees in the top 25 is REA Group, with 1,400 workers. Scale evidently offers greater possibilities for staff to take on new challenges.

Secondly, the upper part of the list is dominated by consultancies, which have greater scope to measure staff performance based on defined outcomes rather than simply hours on the job, and which can also find it easier to offer flexible working arrangements as a result. That's not universally the case, of course; the presence of airlines on the list shows that even jobs with a very fixed roster can be satisfying.

We shouldn't pretend that basics such as remuneration aren't important as well. No-one wants to be impoverished. Australian salaries are still growing, but right now that's happening at a much slower rate. But assuming you're being paid decently, those non-financial benefits can make a big difference when you're deciding whether to stay put or look for another role.

Angus Kidman's Findings column looks at new developments and research that help you save money, make wise decisions and enjoy your life more. It appears Monday through Friday on finder.com.au.

Picture: drpnncpptak / Shutterstock.com

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