What is Black Friday and why should you care about it?


Prepare your bank accounts – Black Friday is easily the biggest sale event of the year.

Unless you’ve been living under a rock, you would have heard about Black Friday by now. Whether it’s spoken in hushed tones of reverence or loud tones of excitement, Black Friday conversations are inevitable at this time of year. But what exactly is Black Friday and why is it such a big deal for us in Australia?

We’re here to give you the lowdown on what’s happening, how you can get involved and why you should care – because trust us, you really don’t want to miss out on this one!

What is Black Friday?

Black Friday is one of (if not THE) biggest shopping day of the year, where countless retailers converge to give us crazy deals and make our bank accounts weep. You remember the crazy footage of people packed into stores trying to grab all the best items? Yes? That's Black Friday!

Originally from the US, Black Friday started as a celebration the day after Thanksgiving where companies gave their employees the day off for a long weekend. It typically marked the beginning of the Christmas period (tell that to the shops that have had tinsel up since October!) but it’s grown massively since then and is now a worldwide shopping phenomenon.

While the celebrations and craziness aren't quite so intense in Australia, it's still a huge deal (pun intended). Black Friday sales are growing every year in Australia and the interest around it this year is extraordinarily high. We're estimating to see about 400 deals on our own Black Friday page – and this is why Black Friday is so exciting. You'll rarely see a better chance to save at so many retailers. And it's a great opportunity to knock your Christmas shopping out of the way too!

Is Black Friday worth it?

Get ready to feel some emotions because Black Friday is definitely worth the stress, and the biggest reason is because of just how discounted the prices are. Say you’re coveting a handbag on THE ICONIC that’s just that little bit out of your price range normally, or you’ve been eyeing off a huge beauty set from Sephora that you can’t quite justify on a regular day – Black Friday has you covered.

With some stores offering over 40% and 50% off, you’re guaranteed to find some really excellent pieces at a fraction of the price. And really, who can say no to that? The best part is that a lot of stores that may not necessarily hold conventional sales participate on the day, so you can definitely justify the splurges.

The bottom line is that Black Friday gives you the opportunity to find high-end pieces at low-end prices. Whether or not you're a shopaholic, you can't deny the appeal.

Why is it called Black Friday?

Depending who you ask, you might get a different answer to this question. Some people say that the name Black Friday is a nod to the fact that in previous years, shoppers have gotten so worked up that there has been acts of violence and even a few deaths – and to most people, the connotation of "Black" means it must be something dark. But it's not all about the negatives.

Nowadays, retailers have reclaimed the name and refer to it as Black Friday for economic reasons. Considering the day garners such a huge profit for most businesses involved, the term Black Friday indicates the day that their profit numbers go from "in the red" (meaning a net loss) to black (turning a profit). As the start of the silly season, it's the day that most retailers expect their sales to start flourishing!

And no, you don’t have to wear black to participate – although let's be real, we probably will anyway.

How does Black Friday work?

Black Friday is held both in-store and online, and over the past few years we've definitely seen an extension to how long the sales run for. And if you're the type of shopper who prefers to purchase while in pyjamas, rest assured that you'll still have access to all the best deals from the comfort of your own web browser.

Although the sales have started to last longer, we definitely recommend getting in early on Black Friday morning in order to nab the pieces you're after, as highly coveted items will sell out faster than you can recite your credit card details.

All you need to do is be prepared – know what you're after, press that glorious "add to cart" button and you're ready to pop in your promo code. Not sure which one to use? We've got you covered! Check out our page full of the hottest Black Friday deals and get ready for a shopping occasion that will have you feeling satisfied – and anxiously looking out the window for your deliveries.

Image: Shutterstock

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Alexandra Hourigan

Alexandra is a shopaholic by nature, make up lover by heart and writer by passion. If you can buy it she'll probably be interested to know what it is. If it's on sale then even better! If she isn't at a Sephora sale she is probably writing about it.

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