What does hayu, Australia’s new all-reality streaming service, have that other providers don’t?

Angus Kidman 11 February 2016 NEWS


finder.com.au analyses what's on offer from Australia's newest streaming service, NBCUniversal's hayu.

So apparently Netflix, Presto, Stan and (yes, they're not actually broke yet) Quickflix aren't enough for us Aussies. US TV giant NBCUniversal has just announced plans for a new "all-reality" TV streaming service, hayu, which will launch in Australia in March.

We don't know the exact launch date, but we do know that the service will cost $5.99 a month and that it will appear at some point in March. Like almost every other streaming service, it will offer a one-month free trial before you have to start paying. We haven't been told the exact range of supported devices, but hayu says it will run on "mobile, tablet, laptop and connected TV". That means Windows, Mac, iOS and Android are presumably a given.

The launch release says that the "majority of US shows will debut on the service the same day as their US launch", but doesn't offer specifics. It's likely that for shows where Foxtel already has local rights, streaming will be somewhat delayed. That said, the release specifically highlights Keeping Up With The Kardashians as a series that will show up on hayu the same day as its US release, which means the Kardashians will be more inescapable than ever.

The release also promises "complete box sets" of existing series, and says its archive includes more than 3,000 episodes.

But just which series? Core Kardashian aside, the release highlights several other shows: Made in Chelsea, The Real Housewives, Top Chef, I Am Cait, Flipping Out, Shahs of Sunset and The Millionaire Matchmaker. We'll also apparently be offered "short form content snippets" for easy sharing, though honestly we suspect Instagram and YouTube already have you pretty well covered there.

A quick check of finder.com.au's databases for Netflix, Stan and Presto suggests that most of these shows aren't yet on offer on local streaming services. Many of them do have new episodes licensed to Foxtel and thus show up on Foxtel Go and Foxtel Play (now known as Foxtel Now) periodically, and some of the older shows also appear on Nine's recently launched Nine Life TV channel. But we'll reserve full judgement until we see exactly what the service has on offer when it actually launches.

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