Want an e-gift card for staying healthy?
ANZ tests rewarding OneCare customers who live active lifestyles.
ANZ is piloting a 90-day program, which rewards its OneCare customers with active lifestyles.
The OnePath Steps Challenge will allow its members to use their own mobile fitness app or wearable device to track their daily steps. Those who hit the goal of 10 days with a minimum of 10,000 steps in a day will earn themselves a WISH e-gift card.
“By encouraging more customers to live an active, healthy lifestyle, we hope to address the industry challenge of increasing numbers of claims and the impact that has on premium affordability,” ANZ head of life insurance Gerard Kerr said.
The OnePath Steps Challenge is just one initiative that ANZ wealth is trialing to help its customers live healthier lifestyles.
In addition to the OnePath Steps Challenge and health coaching, ANZ Wealth is currently progressing a range of other health-related initiatives and partnerships that we look forward to launching later in the year.
“The outcomes of these trials will be used to guide the ongoing innovation of OnePath products as part of our continued focus on improving the experience for advisers and their clients,” Kerr said.
The results of the trial will be available later in the year.
"ANZ Wealth believes in driving initiatives that encourage active lifestyles. These are likely to have a positive impact on the health of individuals and will ultimately benefit the entire community,” said Kerr.
Healthy incentives are nothing new in the insurance space. In May this year GMHBA and AIA Australia announced that they would be joining forces to launch a joint life and health insurance policy: myOwn.
One of the features of this policy is that members will be rewarded with discounted premiums for hitting their health goals. The myOwn product will launch later in 2017.
Qantas Assure also reward their members for staying healthy, by giving them Qantas Frequent Flyer Points for meeting their step challenges.
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