Vogue Online Shopping Night is offering hundreds of discounts to savvy shoppers

Mia Steiber 26 October 2016 NEWS

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Vogue Online Shopping Night is back with over 130 participating stores.

12pm Wednesday 26 October marks the start of Vogue Online Shopping Night. If you're not familiar with this fashion extravaganza, the bi-annual event brings together the most popular stores and brands in Australia, encouraging them to offer one-off discounts to shoppers for 12 hours.

FULL LIST: All the Vogue Online Shopping Night discounts
This Vogue Online Shopping Night is certainly one of the biggest yet, with 130 participating brands and stores, a number rivalling the previous VOSN in May this year.

VOSN is different from other shopping events like Click Frenzy because it encourages high-end brands and designers to participate, not just franchise and high-street stores. Participants like Dotti and Sportsgirl are no strangers to sales and discounts, but for designer participants like Manning Cartell or Camilla & Marc, this may be the only time they have a sale for the whole year.

The timing of this Vogue event could not be better for Aussie shoppers. Since shopping events like Black Friday and Singles Day are not as dominant in the Australian market as they are elsewhere, Vogue Online Shopping Night October is the opportunity for Australian shoppers to grab a bunch of discounts in the lead up to Christmas.

Some of the best deals on offer today include: 30% off items at THE ICONIC, 30% off Windsor Smith, 30% off summer essentials at ASOS and 40% off Herringbone. For the full list of discounts and participating stores, shoppers can head to the Vogue Online Shopping Night page to access all the codes in one place.

This time around, Vogue Online Shopping Night comes as part of a wider shopping event - Biggest Online Shopping Night.

A News Media operation, Biggest Online Shopping Night leverages mastheads like GQ.com.au, Kidspot.com.au and Homelife.com.au to encourage retailers in every area of the market to offer one-off discounts. There are over 250 participating retailers in the inaugural Biggest Online Shopping Night and shoppers can get access to the full list of deals and discounts by visiting the BOSN page.

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