Our favourite viral TikTok products all under $100
Introducing the beauty products that damn near broke the Internet and my bank account.
TikTok is an incredible app for some laughs, hacks and best of all, product recommendations. I can't even tell you how many new products I've come across and fallen in love with thanks to this app.
I'm not the only one either, with beauty lovers and shoppers causing products to sell out all over the world. One of these products even sold out four times!
Firstly, if you've managed to not hear about these killer buys yet, then consider me impressed. Secondly, if you haven't, take a scroll and discover what I bet will be the new go-to product in your beauty cupboard.
💸 Price: $10.39
The Cera Ve Hydrating Cleanser was the skincare product on everyone's For You page, thanks to skinfluencer Skincare By Hyram.
Hyram is known for his knowledge and in-depth reviews, and when he posted about this particular cleanser, sales went through the roof. Cera Ve experienced a more than 1,000% increase in clicks for its products.
This product is a good option for those who are after a simple cleanser, and it's best suited to those with normal to dry skin.
2. The Ordinary AHA 30% + BHA 2% Peeling Solution
💸 Price: $11.50
You'd remember when this product went viral because it looked like a skincare horror movie. Due to the product's consistency, this product earned the nickname "vampire blood".
Once this bad boy made the rounds on TikTok feeds around the world, The Ordinary received over 407% more hits online for the exfoliating product in question.
Unfortunately for Australians, this product doesn't pair well with our harsh UV rays and therefore doesn't meet regulations, meaning it isn't stocked on our shelves. Even if you are able to get your hands on it somehow, we probably wouldn't recommend it because the sun damage ain't worth it, doll.
💸 Price: $60
I too was pulled into the thrall of this viral product and ended up snagging one for myself. It gave me a bouncy blowout look from the comfort of my own home and at a fraction of the cost of the Dyson Airwrap.
Revlon's hot brush tool saw a 170% growth in Google searches in November 2020.
💸 Price: $38.01
The Paula's Choice 2% BHA Liquid Exfoliant damn near broke the Internet. While the brand has been a skincare fave of many for years, it didn't get as much hype as it deserved until @ameliaolivia09's viral video came along.
After that, a flow-on effect from other creators and skincare bloggers meant that this was the product on everyone's wish list. As a result, Paula's Choice saw a 100% increase in clicks.
As someone who has tried and tested this product, I can confirm that it's completely worth the hype.
💸 Price: $16.99
Thanks to TikTok, the Maybelline Sky High Mascara sold out four times online. In fact, there wasn't a beauty blogger who wasn't posting about this product.
If you're after a mascara that lengthens, curls and volumises your lashes, then this is the one for you, and it's super affordable too. It's a killer dupe (dare I say, a better dupe) for the Too Faced Better Than Sex mascara.
💸 Price: $70
Ariana Grande can do no wrong and that applies to fragrances too. TikTok agrees with me, since the searches for this product went up by 213% in November 2020.
The hype around this particular product followed videos where creators pointed out that the $70 viral fragrance was a fabulous dupe for the high-end $351-a-bottle Baccarat Rouge perfume.
💸 Price: $19.99
This product took off on the video sharing platform and has since put blotting paper and setting powder out of work.
The black magic formula of the Revlon Volcanic Roller banishes oily T-zones back to the depths of hell from which they came. It absorbs oil without removing or messing up your makeup. Like I said, black magic.