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Vimeo for online businesses

Looking for video solutions for your small business? Here's what Vimeo can offer. 

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In this digitally-led world, maintaining an online presence is more important than ever. Video solutions are proving to be one of the most effective ways to promote your business, gain exposure and ultimately grow sales. They not only lead to increased interaction from website users, but they heighten your chance of showing up on search engine results and are more likely to get shared on social media than written pieces.

Vimeo makes video marketing for your business simple, even for the novices amongst us. Here's our review on the platform's products and services, and how it compares to competitors.

What is Vimeo?

Born and bred in America, Vimeo is a creative video sharing platform that allows you to upload, as well as enjoy, high quality, long-form videos. Originally used by aspiring filmmakers, the platform quickly attracted small businesses and innovative individuals looking for a user-friendly video-marketing tool, complete with on-site customization options. Considered to be Youtube's more professional competitor, it appeals to a mature artsy crowd, rather than the casual vlogger.

How to use Vimeo for business?

Vimeo doesn't require a huge amount of expertise to use and provides plenty of extra features so you can capture a broader audience.

  • Promote your business in one space to manage and share your video content.
  • Collaborate with your team through video review tools and video notes.
  • Easily embed your videos on social media, in emails and on your website.
  • Insert clickable call-to-actions and capture email addresses in videos to generate leads.
  • Track your performance with Google Analytics to find out which videos have the highest engagement and produce the most leads.

How much is a Vimeo subscription?

Vimeo offers five different types of subscription, giving users plenty of flexibility. Plans start from the free Vimeo Basic subscription, which allows 500MB of uploads per week, all the way to its Premium plan which will set you back $75 a month, but offers almost unlimited use of the platform's services, plus additional benefits like live streaming.

Vimeo Basic

Vimeo Basic is perfect for the casual user. You'll get 500MB of upload space a week, across a maximum of ten videos, and a total of 5GB of account storage for no fee at all. It also provides access to basic analytics and embedding features.

Vimeo Plus

At $9 a month, Vimeo Plus gives you 5GB of uploads per week, advanced statistical analysis and video customization options, for the affordable price of two take-out coffees. With no team features included, this is ideal for any solo entrepreneurs out there.

Vimeo Pro

Tailor-made for small teams, a $24 monthly subscription to Vimeo Pro allows collaboration for up to three team members, along with 20GB of upload space a week. Compared to Vimeo Plus, you'll get a higher level of statistical analysis, more in-video customization features, access to Vimeo-on-Demand and the ability to build a professional video portfolio for your business.

Vimeo Business

If you're serious about video marketing, Vimeo's $55 monthly subscription to its Business Plan offers everything you could need. From unlimited weekly uploads, and access for up to ten members of staff, to interactive video edits for lead-generation and impressive Google Analytics software, it's an unrivalled tool for small businesses.

Vimeo Premium

Costing $95 a month, the main difference with Vimeo Premium is the ability to live stream to an unlimited number of viewers, 7TB of storage space and increased user support. Customization features, team collaboration abilities and Google Analytics are impressive but no better than Vimeo Business.


Vimeo vs Youtube vs Wistia

When it comes down to it, Vimeo, Youtube and Wistia are all platforms that can aid your digital marketing considerably. Although differences between the platforms are subtle, they can make a huge difference to your user experience and overall effectiveness of your marketing strategy.

Features

  • Video uploads.
  • Live streaming in Premium.
  • Customization options.
  • Interactive calls-to-action, email capture forms and branded end pages.
  • In-video collaboration with your team.
  • Comprehensive and user-friendly video analytics.
  • Video uploads.
  • Live streaming.
  • Established platform with over 1.8 billion users.
  • Interactive calls-to-action abilities.
  • Basic Google Analytics available.
  • Video uploads.
  • Customization options.
  • Interactive calls-to-action, email capture forms and branded end pages.
  • Extensive analytics program to see where users are from, where they clicked the video and where they lost interest.
VimeoYoutubeWistia
Price
  • Free plan available, with limited upload capacity.
  • Paid plans range from $9 to $95/ month.
  • Completely free to use, but lots of advert breaks and limited branding options.
  • Free plan available, with limited upload capacity.
  • Pro Plan costs $156/month.
User support
  • Support teams can be contacted via Facebook, Twitter and Instagram.
  • Online tutorials with step-by-step guides.
  • Vimeo Pro users receive email responses within four hours, Business and Premium users within one.
  • Support teams can be contacted via Facebook, Twitter and Instagram.
  • Youtube HELP video channel answers FAQs.
  • Support teams can be contacted via Facebook, Twitter and Instagram.
  • Online tutorials with step-by-step guides.
  • Customer Happiness Team can be contacted via an online form.

Step by step: How Vimeo works?

  1. Visit www.vimeo.com, and create an account by choosing a username and password.
  2. If you'd like to upgrade to a paid subscription, you can do this here.
  3. Upload your preferred profile picture, whether it be the business' logo or otherwise, along with a video that will play at the top of your profile.
  4. To upload your first video, click the 'Upload Video' button, and choose a compressed file.
  5. Fill in a title, description, appropriate tags and choose your video's thumbnail while your video uploads.
  6. Once your video has been uploaded, it will need to be processed - Vimeo will email you once the conversion is complete.
  7. From here, you can embed any call-to-action buttons, end screens and email capture forms.
  8. Once you've perfected your video, it can be shared and enjoyed.

How to cancel Vimeo subscription?

It's easy to cancel your subscription from your settings page. If you've purchased an annual membership, and cancel within 30 days, you'll receive a full refund. This is also the case if you cancel within the first five days of your monthly membership. These same rules apply should you wish to downgrade your membership.


Vimeo contact details

Vimeo has an extensive, global network of support agents that can be contacted via Facebook, Twitter and a handy contact form on their website. Those with a subscription plan will receive various levels of email support accessible from within their profile, including a live chat feature for Premium members.


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