View Finder: What would happen to Stan with a Fairfax takeover?

Nick Broughall 31 March 2017 NEWS

netflix war machine

Plus Netflix goes big on translations and Amazon to drop American Gods on 1 May.

Stan has cemented itself as a very comfortable number two in the Australian streaming marketplace and its success has not gone unnoticed. There has been significant discussion this past week about private equity firm TPG Capital amassing shares in one of Stan's parent companies, Fairfax Media.

Naturally, this has led to lots of speculation about the value of Stan as part of the Fairfax empire. In a report on Fairfax's Financial Review, there are claims that Stan's value could potentially reach a market value of up to $1 billion by 2020. That's some epic growth for a company that's only just celebrated its second birthday.

Even more impressive is that some analysts believe that Stan's value contributes to just under a third of the 9 Network's overall share price.

While the financial elements of the story aren't the usual View Finder fodder, what makes this story particularly interesting is that it's an indicative representation of the impact the video streaming market has already made on traditional television entertainment.

The trend towards online viewing is only going to increase over time and Stan is in prime position to take advantage of that.

Netflix translate

When Netflix went global last year, it faced a whole raft of challenges around localising into different markets. This week, the company announced a new tool called Hermes, which is the "first online subtitling, translation test and indexing system by a major content creator".

The test aims to provide a new standard that will ensure that Netflix translators and subtitlers can produce the best possible translations for a huge amount of different languages.

Netflix claims that it's approaching the inflexion point where non-English speaking viewers outnumber those that speak English, so having the best quality localised versions is essential.

This kind of innovation doesn't affect us Australians too much, but it's going to be more and more indicative of success in the entertainment space as global access becomes more and more widespread.

If you're interested, you can register for Hermes now.

This week in streaming

Netflix's commitment to original production is no secret, but it's still impressive to see the talent they've gotten on board. Brad Pitt's War Machine has a new trailer and it looks like it's going to sit a peg or two above the Adam Sandler films the streaming service has been pushing out.

Good news for zombie-loving realtors everywhere, Netflix has confirmed a second season of Drew Barrymore's Santa Clarita Diet this week. Trailer's a little gross though.

Keeping with the undead theme, over on Stan the third season of iZombie is all set to return next week, with new episodes available as soon as the episode airs in the US.

And finally, Amazon Prime Video has confirmed that Neil Gaiman's American Gods is going to be available to stream on 1 May. Might as well set the calendar reminder right now.

If that's not soon enough, why not check our full round-up of the shows launching in April?

Each week, View Finder rounds up the latest news in TV and movie streaming for Australians.

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