Exactly why Donatella announced Versace to go fur free!

Alexandra Hourigan 15 March 2018 NEWS

Shut the front door and hold the phone because Donatella Versace is speaking, people.

A trend we’re definitely seeing at the moment is that nobody's got any time for animal cruelty. Makeup brands are going vegan and huge designers like Michael Kors, Jimmy Choo, Gucci and Armani are going fur free.

Well, you can now go ahead and add iconic designer brand Versace to that loveable list of high end fashion brands ditching real fur and embracing the faux life. The news came straight from Donatella Versace herself who says she just doesn’t believe in killing animals for the sake of fashion. Here, here Donatella!

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This is definitely a big deal for the brand as Versace is a designer that showcased itself as a label that loves over the top glamour and a luxe lifestyle. Fur has been a staple in multiple collections including their AW17 drop just last year.

However, recently we think the brand and Donatella herself has turned over a new leaf for the label. Their spring 2018 collection was all about empowerment with slogans such as “courage”, “equality”, “unity” and “love” all being features.

If you are a fan of the fur, then seriously, don’t panic. Faux fur is just as good as the real stuff and in our opinion, even better because no fur babies were harmed in the process. Just take a look at Marc Jacobs and Stella McCartney using faux fur for their luxe pieces.

The brand hasn’t gone completely vegan and will still continue to use real leather in their line, but we still think this is a massive step in the right direction!

If you’re feeling a little love for the brand now then you’re not alone. Multiple fans took to Twitter to express how proud they were of Donatella and Versace in this move for more ethical production of fashion.

If you’re looking to shop some Versace in your life because you're just feeling a lot of love, we can relate. You can shop a range of Versace from a range of retailers like ASOS, Farfetch or THE ICONIC. Plus, you can check out our full list of where to buy Versace in Australia!

Stay tuned for more updates on Instagram, Facebook and Twitter, @finderstyle.

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