Use our calculator to discover how many Velocity Points you can earn by spending at Coles.
Good news for flybuys members and Velocity Frequent Flyers! An alliance between Coles and Virgin Australia means that flybuys members can now exchange flybuys points for Velocity Points.
Closely resembling the rival partnership between Qantas and Woolworths, you can pick up flybuys points when shopping with Coles and other flybuys partners including Target, Liquorland, Kmart, Coles Express fuel stations and OPSM. You can then swap these flybuys points for Velocity rewards in increments of 2,000 flybuys points per 870 Velocity Points. This is a rough exchange rate of 0.43 Velocity Points for every 1 flybuys point you earn.
While this alliance appears to offer more value for flybuys members and Velocity Frequent Flyers, exactly how will you be rewarded on your average shop each week? Rather than doing the maths yourself, you can use the calculator below to discover how many reward points you could earn each week or year with flybuys and Velocity.
Flybuys and Velocity Points calculator
Use the calculator below to see how many flybuys and Velocity Points you could earn based on your usual grocery spend. Simply enter how much you would spend at each of the flybuys partners each week and the calculator will do the rest.
What are my flybuys points and Velocity Points worth?
So, now that you know how many flybuys or Velocity Points you’ll earn per year, what are these points actually worth?
What are my points worth in flybuys dollars?
To determine the dollar value of your flybuys points, let’s look at how much can redeem in shopping discounts with your points. Currently, you can redeem 2,000 flybuys points for $10 off your shop at Coles, Liquorland or Kmart Tyre and Auto Services. So, while you’ll have to spend $2,000 Coles (or other flybuys partners) to earn 2,000 flybuys points, this only equates to a $10 discount. So, in this instance, your 2,000 points are worth $0.005 each.
What are my points worth in Velocity rewards?
So, we’ve established that you’ll earn 870 Velocity Points for every 2,000 flybuys points, but how far will this get you with Velocity rewards? Looking at domestic flights, a mid-week economy one-way flight from Sydney to Melbourne is worth AUD$195.00 and costs 11,100 Velocity Points. In this case, your 2,000 flybuys points (or 870 Velocity Points) wouldn’t get you one-tenth of the way from Sydney to Melbourne. Plus, while it would cost you $2,000 to earn 870 worth of Velocity Points at Coles, you could purchase 1,000 Velocity Points for $36 through Velocity Points Booster.
It’s important to remember that most rewards have different points to dollar values, but these examples prove that it will take you more time and money to redeem your rewards if shopping at Coles is your only means of earning Velocity Points.
Other ways to earn Velocity Frequent Flyer Points on my everyday purchases
While having the flexibility to swap your flybuys points for Velocity Points is a plus for loyal Virgin Australia flyers and Coles customers, it isn’t the most competitive way to pick up frequent flyer points. Instead, you should be using this as an extra way to top up your balance on everyday purchases rather than your main source of reward points income.
If you are earning Velocity Points on your shop at Coles, here are some other ways you can boost your balance at the supermarket checkout.
Bonus point offers on transfers
Occasionally, flybuys or Velocity offer bonus points deals for members who transfer their supermarket rewards to their frequent flyer account. For example, if you transfer your flybuys points to your Velocity account before 30 November 2016, you’ll earn 15% bonus Velocity Points. You should get notifications about these offers, so make sure to keep an eye on your inbox.
Bonus point multiplier offers
As well as opportunities to earn bonus deals when transferring points, you might also find opportunities to earn extra points on purchases with some partners. For example, you can earn 3 flybuys points per $1 spent with Telstra and 10 flybuys points per $1 spent with Fitbit. See our flybuys guide for a full list of how many points you can earn with each partner.
Velocity Points Booster
If you’re low on points but have a reward in mind, you can purchase points through the Velocity Points Booster service. You can purchase them in multiples of 500 (for $18) and 1,000 ($36) up to 50,000 for $1,172. Remember that the number of points purchased must not exceed 20% of the number of points needed to redeem the reward. Booster points generally have a less competitive dollar value than purchasing flights outright, so it’s better to use them as a final resort to boost your balance rather than to redeem an entire reward.
Velocity or flybuys Rewards credit card
If you pay for everyday expenses on a credit card, you might want to consider a rewards credit card that will earn flybuys points or a Velocity Frequent Flyer credit card to pick up points on every dollar spent. Some of these cards also offer bonus points on signup, which could help accelerate your account balance if you meet the spend and application requirements. Rewards credit cards sometimes come with high annual fees, though, so make sure that the value of the flybuys or Velocity Points you’re collecting outweigh these costs to enjoy full benefit from the card.
The flybuys and Velocity alliance has undoubtedly expanded the ways loyal customers can redeem their supermarket rewards. However, given the low exchange rate, not-so-competitive dollar values and restrictions on points transfers, you should only be using this partnership as an opportunity to boost your balance on everyday purchases, rather than your sole means of earning points.