How Vans’ latest collection is helping to raise awareness of breast cancer

Posted: 26 September 2019 9:37 am

Vans Breast Cancer Awareness Month collection

Teaming up with breast cancer awareness charity CoppaFeel!, Vans' new line is an important reminder for women to stay on top of their health.

In case we needed any more reason to love comfortable streetwear label Vans, the brand has now announced a new collection that puts a spotlight on women's health. In collaboration with English breast cancer charity CoppaFeel!, Vans has released a first look at the new line reminding you to, well, cop a feel.

According to a press release, the line will follow CoppaFeel!'s main mission to "educate youth on checking their breasts and early detection". US$200,000 of the proceeds made from the line will be donated to the charity to continue helping young women to understand their bodies and increase early detection of the cancer.

The Breast Cancer Awareness Collection will arrive on the US Vans site on 1 October. There's no word yet on whether or not the line will also be available to shop on the Australian site, but fingers crossed.

What's in the collection?

The line features four pairs of limited-edition sneakers taking on the classic Vans Sk8-Hi, Slip-On and Era silhouettes. The boldest of the collection is the Sk8-Hi iteration, which sees a black upper paired with a hand-drawn panel of topless women. In a powerful move, at least one woman is pictured with scars across her chest, reminding us all just how serious the cancer can be.

Vans Breast Cancer Awareness Month collection

A pair of cream Eras meanwhile arrive in a blue printed design depicting women in various stages of a breast examination. This pair reflects CoppaFeel!'s main goal of educating women to know the signs of breast cancer and to prioritise self-care.

Vans Breast Cancer Awareness Month collection

The third design from the line is a pair of checkerboard Slip-Ons in varied skin-colour hues. Checks on the heel of the sneaker feature nipples or scars, while breasts of all shapes and sizes decorate the midsole.

Vans Breast Cancer Awareness Month collection

The final sneaker style also comes in the Slip-On design, this time featuring a black colourway. The phrase "YOU GOT THIS" appears on the toe box in a range of skin-toned colours, while the two Os in the message are designed to look like breasts.

Vans Breast Cancer Awareness Month collection

A pair of Vans Slides will also be available for sale. The shoes come in a cream colourway with the same illustrated print as the Sk8-His featured on the strap.

Vans Breast Cancer Awareness Month collection

In an official statement the founder of CoppaFeel!, Kris Hallenga, said, "We are thrilled for the opportunity to spread our message across Vans' audience, as this partnership will allow us to tell more people why checking their boobs is so important, and in return, save lives."

"CoppaFeel! exists to stamp out the late detection of breast cancer by educating everyone – girls, boys and non-binary pals about their boobs and encourage them to get anything abnormal checked out."

You can make a donation or learn more about breast cancer awareness on the CoppaFeel! site. You can also check out the charity's handy breast check instructions below.

View this post on Instagram

A post shared by CoppaFeel! (@coppafeelpeople) on May 26, 2019 at 11:00pm PDT

For more information on breast cancer, you can also see the McGrath Foundation website or the Cancer Council site.

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Images: Supplied

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