Urban Decay Stay Naked: What’s in the collection and when can you shop it?

Posted: 11 July 2019 10:07 am
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Urban Decay Stay Naked collection

Image: Urban Decay

With 50 foundation shades on offer, this is a collection that you're not going to want to miss.

As the creator behind the OG Naked palette, beauty brand Urban Decay knows a thing or two about nude shades. And now the label is about to up its naked game by releasing a brand new collection of products that focus on giving a real-skin finish.

Dropping onto the Urban Decay site from 19 July (and onto Sephora and Nordstrom from 29 July), the Stay Naked collection is full of vegan goodies that you're going to want to get your hands on asap.

First up, there will be a whopping 50 shades of Stay Naked Weightless Liquid Foundation on offer featuring 9 intensities, 3 mastertones and 7 undertones. The breathable formula will give you 24 hours of wear and will feature a buildable medium coverage with matte skin-like finish. Basically, we need it immediately.

To complement the foundation, there will also be 25 shades of Stay Naked Correcting Concealer up for grabs. The formula will be full coverage with 24 hours of wear and will also have a matte finish. If you're still having trouble finding the perfect shade, the brand is also releasing two Pro Customizers (Pure White and Pure Red) that allow you to create your own ideal shade of foundation or concealer.

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Rounding out the collection, there will also be 12 shades of Vice Lip Chemistry to snap up. The revolutionary high gloss lip tint reacts to your pH and tone to reveal a colour unique to your skin tone within minutes of application. The balm-like texture is also transfer resistant and lightweight, allowing you to comfortably wear it all day long. Colours range from neutrals like Low Key (pink-nude) to some more dramatic shades like Third Base (brick red).

If you need a hand applying your new products, you can also get your hands on a Build + Blend double-sided sponge. Coming in at US$18, the sponge is the cheapest product from the line, which ranges up to US$39 for the Weightless Liquid Foundation.

The extensive foundation range follows in the footsteps of fellow beauty brands like Fenty Beauty and Morphe, both of which have made a point of expanding their makeup lines to be more inclusive.

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