What you need to know about the new Urban Decay Brow collection

Marina Tatas 7 January 2019 NEWS

Image: Instagram user trendmood1

Ladies and gents, prepare for the latest brow launch to hit the beauty community.

It's still only the start of the new year and we have been hit with so much beauty news that we simply can't wait to paint our faces. In case you are still living in 2018, Fenty Beauty is launching a concealer range and Morphe is soon dropping a 60-shade foundation range. Both these launches are really exciting strides in the journey towards a more inclusive beauty community for all.

But now it's time to welcome the launch of a new Urban Decay range, specifically for your brows. According to information seen on Trendmood1, there appear to be four products in the range. Calling all makeup lovers, we introduce to you:

  • Brow Blade - a double ended brow pencil
  • Double Down Brow Putty - a brow box set of two shades in a buildable formula
  • Brow Finish - a finishing brow gel to set the hairs in place
  • Brow Endowed - a double ended brow gel with one side to prime hairs, and the other to give colour

The standout product so far looks like it will be the Brow Blade.

Image: Instagram user trendmood1

So what exactly is the Brow Blade? Well, it's a pencil-liquid hybrid. One side has the typical wax-like pencil formula with a precise tip, and the other end has a liquid formula with a super fine tip with an ink stain. It comes in seven shades, at this stage, with options to suit most hair colours and tones. The shades include:

  • Gingersnap – auburn
  • Taupe Trap – taupe
  • Brown Sugar – soft medium brown
  • Cafe Kitty – warm medium brown
  • Brunette Betty – warm brown
  • Neutral Nana – neutral
  • Dark Drapes – dark brown

Huda Beauty herself has reviewed the Brow Blade, and shared all the deets on her beauty blog. She said that while it isn't 100% waterproof, it is definitely long-lasting. She also mentioned that it was the best brow product she has ever used.

We can only imagine just how many products this beauty blogger has tried, so it seems like the Urban Decay Brow Blade could possibly be the most iconic brow product of 2019. We certainly can't wait to try this one for ourselves, as well as the rest of the collection.


When and where you can buy the Urban Decay Cosmetics Brow collection?

According to hudabeauty.com, the launch date for the Brow Blade (and the rest of the collection too) is set for 15 January. While this doesn't confirm when the product will be hitting Australian stores, we are sure it will be coming very soon to give us the best brows we could ask for.

In the meantime, you can shop Urban Decay Cosmetics from:

Urban Decay is typically known for its iconic eyeshadow palettes (like the Naked Palette series) that we all know and love. This is not a brand that has previously been renowned for brow products, but the release of this new collection could change all that.


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