2.8 million Australians plan to sell their Christmas presents online

Mia Steiber 27 December 2016

unwanted christmas gift in text image

Did you know that every year about 70% of Australians receive at least one unwanted gift at Christmas time?

According to Gumtree research, the average value of these gifts is about $67 per person which means that each Christmas $620 million is spent on unsuitable and potentially unused Christmas presents. That's a lot of cash.

However, many Aussies have revealed that they don't plan to leave these unwanted pressies sitting in cupboard collecting dust. 2.8 million people admitted that they will be selling their unwanted gifts online post-Christmas. And those Aussies who haven't admitted to selling online are re-gifting them - nearly half the population of Australia is guilty of passing an unwanted gift onto someone else.

finder.com.au spoke to Kirsty Dunn from Gumtree about this trend of Australians planning to cash in on their loved ones' bad taste.

"If you receive an unwanted gift the first decision to make is whether you want to have that awkward conversation with the gift-giver and tell them that it was unwanted. I would say most people would not want to do that which is why a lot of people turn online," she said.

"Do you want to put it in the cupboard and let it collect dust? Or do you want to cash in on it straight away? And I guess it's so easy come Boxing Day to just get straight on the Gumtree app, take a picture and put it straight up," she said.

But this is not a new phenomenon for Australians. Last year Gumtree saw a 28% increase in the number of new listings after Christmas and this year is looking to be no different.

"I think Australians in particular though are very savvy and very mobile savvy as well. So it doesn’t surprise me that there’s 20% of people who’ve indicated that they look to cash in on unwanted gifts," she said.

This is nothing but good news for bargain hungry shoppers. The estimate rise in listings, particularly in the women’s clothing, books and games, appliances, musical instruments and home decor categories, gives many an opportunities to grab some competitive deals online.

"This is a great time if you’re a buyer for looking for something in one of those categories. It’s a good time to jump online and see what’s available in your local area."

So, if you've missed out on snagging some bargains at the Boxing Day sales, it's worth getting out other avenues like Gumtree to see what deals are out there. Read on to see Kirsty's top tips for selling and shopping online with Gumtree.

Tips for selling unwanted Christmas gifts:

1. Be honest: Dedicate time to research what’s out there and the average price of similar items to make sure you’re setting a fair price.

2. Be descriptive: Describe the product you’re selling, including its features, a brief history and reasons for selling the item. The more information you provide, the more likely you are to make a sale at the price you’re looking for.

3. Upload high quality photos: Gumtree allows up to 10 photos for every listing. Use this to your advantage by uploading high quality images to make sure your listing stands out from the rest.

4. Manage your listing: Ensure you keep on top of incoming ad responses. Communicate quickly and directly with potential buyers through My Messages and download the Gumtree app on your phone so you can manage your ad on the go.

5. Always meet face-to-face: When buying or selling, it's important to meet in-person to see the item and exchange money. For personal ease and safety, have someone with you if a buyer is coming to your home or workplace.


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