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Why you need Under Armour’s most innovative sports bra yet

Posted: 20 January 2020 1:20 pm


Image: Supplied

If you're looking for a sports bra that will move with your body, then this is the one for you.

Wearing the right sports bra during exercise is crucial. Under Armour is changing the sports bra game with a new innovation that addresses this concern.

The Under Armour Infinity sports bra features some of the most advanced fabric innovations. It works with the natural movement of a woman's body instead of fighting against it. The fit should feel more natural, streamlined and lighter, like a second skin.

This sports bra is designed for all impact levels, and it's made with adjustable flexible straps, that way you can get the support that's right for you. It arrives in a multitude of colourways so you'll be sure to find one that you love.

The Infinity Sports Bra is available right now and retails between $50-$80. You can shop directly from Under Armour now, or you can head on over to stockists like Rebel Sport and THE ICONIC.

The Under Armour Infinity Bra is certainly a game changer, in fact, it was tested with breast health expert Dr. Joanna Scurr and the University of Portsmouth in the UK.

The team worked together to create a perfectly fitting bra designed to work with women's bodies, using a unique approach. The traditional way to create a sports bra involves cutting two perfect breast-shaped cups from a flat piece of padding, gluing and layering pieces of foam together.

Instead, Under Armour's design team liquid-injected the foam for a more natural shape that moves with the breasts and a much lighter feel.


The flexible cups are designed to offset impact across all impact levels and naturally mould to the female body, even during its natural fluctuations. The liquid foam follows in an infinity shape and provides the right level of support without sacrificing comfort and breathability.

Dr. Joanna Scurr said: "When the designers at Under Armour made The Infinity Bra, they took those natural movements into consideration and made a product that works with the female body."


Images: Supplied

For more, you can check out our round-up of the coolest activewear brands (and where to buy them).

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