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Why you need the new colourways of Under Armour’s HOVR sneaker

Posted: 12 July 2019 8:35 am


Image: Supplied

The bold new colourways of the HOVR dropped today – here's exactly where you can buy them.

Straight off the success of the original launch, Under Armour has decided to drop a new suite of bold and bright colourways in the HOVR style. The fitness-tracking shoe suits all kinds of runner for all running occasions. The sportswear brand understands that athletes have different goals and training routines, meaning everyone needs something different from a performance sneaker.

When can you get your hands on the HOVR sneaker? Right now. Whether you're into the all-black style or the bright orange number, you can pick up the performance sneakers right now from Under Armour direct or from Rebel Sport.

Earlier this year, Under Armour unveiled the new HOVR sneaker and it became the next big thing in running technology. Why is it so special? Well, the Under Armour HOVR sneakers feature a pod embedded in the midsole of the right shoe that connects via Bluetooth to MapMyRun, a popular running app. The technology tracks the runner's journey and records data on their gait, stride length, pace and more. The result? Just by wearing these shoes, you can receive virtual personalised coaching, making your run the best it has ever been!

What's included in the Under Armour HOVR Run Suite?

The latest drop from Under Armour includes five different running shoes in a myriad of bold colourways.

  • UA HOVR Infinite – $200

The perfect feel to go the distance, Infinite is a high-performance running shoe that is perfect for long runs, laying base mileage and even recovery mileage. It works like a symphony under your feet! From the fit and feel to the breathability, flexibility and durability, UA HOVR Infinite delivers a super-smooth ride.



Image: Supplied

  • UA Phantom SE – $200

The most versatile running shoe in your arsenal, Phantom SE is the "sport edition" of the Phantom Series. It features improved breathability and a more anatomically shaped collar to better fit the foot during speed and endurance runs. But, it still maintains the luxury ride feel of the plush 3D moulded foot-bed and mid-foot structure.



Image: Supplied

  • UA Sonic 2 – $180

Looking for a light and flexible shoe for a smooth run? The Sonic 2 combines cushion and energy return with flexibility – created for the runner who wants something easy to throw on with no distractions. It offers a smooth transition and the perfect blend of cushioning and responsiveness.



Image: Supplied

  • UA Guardian$220

If you need added support to go the distance, the Guardian is built specifically to provide extra support for long distance training. It is a stability shoe named for its unique ability to help protect form and control over-pronation.



Image: Supplied

  • UA Velociti 2 – $200

A shoe that is light enough to keep you fast, the Velociti 2 is a tempo trainer for the runner with a need for speed. The newest model incorporates a thinner layer of HOVR cushioning, providing maximum energy return, while Micro G foam frames the dynamic mesh under the HOVR foam, delivering a light and snappy ride. The HOVR cushioning also resides in the forefoot, to get the runner farther up on the foot for a faster gait.



Image: Supplied

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