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Uber introduces upfront pricing in Australia

Posted: 28 March 2018 1:03 pm

No more math or surge price surprises.

You might have used Uber while travelling overseas and realised that you didn't have to guess the price. Everything is calculated for you before your driver is even contacted.

Uber started piloting upfront fares in the US all the way back in 2016 and has since rolled out the feature to dozens of cities around the world.

Now Aussies will have that same certainty about the cost of their ride with the introduction of upfront pricing. This means no more complicated math calculations with your friends on the way to dinner and no surprises when the ride turns out to be two or three times as much as you thought.

Upfront pricing is calculated using the expected time and distance of the trip, including local traffic. The number of riders and nearby drivers using Uber at that moment is also taken into account.

Your fare will be the price shown upon booking unless your trip changes, which includes a change of destination or a necessary detour. Then the fare will be based on the rates provided in the Uber app.

The best part is that when fares go up due to increased demand, instead of confusing pop-up screens showing a surge increase, riders will now be given the actual fare they will be charged before they request to ride.

We're hoping that the newfound clarity that comes with upfront pricing will help us decide when a taxi is cheaper than an Uber or when we should check out one of the many Uber competitors that are vying for our fare, like Taxify or GoCatch.

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