How do I get my restaurant onto Uber Eats?

Thinking about becoming an Uber Eats partner? Here's what you need to know.

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It's an extremely difficult time for restaurant owners throughout Australia. The coronavirus pandemic and current government restrictions are making it really difficult for the hospitality industry to make any money.

But there are still some options out there. If you've ever considered Uber Eats, now might be the time to make the change. It can help you reach your regular customers and even expand your business by reaching new ones. You'll have to pay a commission, but there are ways you can stop it from eating into your profits.

How do I become an Uber Eats restaurant partner?

Uber is all about convenience, so signing up is really straightforward. To become an Uber Eats restaurant partner, follow these steps:

  1. Go to the Uber Eats restaurant page and sign up.
  2. Fill in a form providing some basic information about your restaurant, e.g. its location, what type of cuisine you serve, contact details and your estimated number of orders per week.
  3. Once you submit your form, the Uber Eats team will consider your application.
  4. A member of the Uber Eats team will contact you to let you know if you have been accepted as an Uber Eats restaurant. If you have, it will get you set up with all the necessary Uber Eats technologies.

How much commission would I have to pay to Uber Eats?

The commission rate for Uber Eats varies between 20% and 35%, which is quite a lot considering most restaurants' profit margin is between 3% and 5%. Luckily, there's a way to get around this problem.

Charge 20–35% more for food on Uber Eats.

If you're worried about the commission hurting your business, charge more for when you sell on Uber Eats. It basically means your customers need to pay for the convenience of enjoying your food in the comfort of their own home. Otherwise, they'll come into your restaurant.

Benefits of becoming an Uber Eats partner

If you're not sure about making your restaurant an Uber Eats restaurant, here are some of the main benefits of becoming a partner with the food delivery company:

  • Popularity. Uber Eats is the most popular food delivery app in the world. It lets users search by area and cuisine. Put simply, it boosts your chances of being found and reaching new customers.
  • Get more orders from regulars and attract new customers. Uber Eats makes it easier for your regulars to order from you more often but it's also a great way to find new customers. In the past, many restaurant owners steered clear of Uber Eats because it could stop regular customers from visiting the restaurant, thus eating into your profits via the Uber Eats commission. However, coronavirus has changed all this – all non-essential services are closed – so it's a no-brainer.
  • Uber Eats has the largest network of partner drivers. It means your orders will get picked up and delivered quickly, freeing you up to do more and make more. It also means you don't have to employ delivery drivers, saving you the hassle of hiring and relying on your own drivers.
  • Keeps your business going during tough times. With Australia in lockdown for the foreseeable future, Uber Eats is a viable option for restaurants and cafes that would otherwise have to shut down and lay off staff. It lets you reach your regular customers, as well as attract some new ones to help your business come out of this whole crisis stronger and more profitable.
 

Worried about losing your regular customers to Uber Eats?

In normal times, this is a legitimate concern. If loyal customers who would ordinarily buy from you begin to order off Uber Eats – which attracts a hefty commission – then the overall costs of your business will increase with no real benefit. Since many of your loyal customers are unable to actually get to your restaurant at the moment, Uber Eats is a good way to ensure they can still get access to your food. Plus, if you charge a bit more for food on Uber Eats, this won't be a problem.

Is Uber Eats worth it for restaurants?

In ordinary circumstances, if you usually have a full restaurant, it might not be. But Uber Eats could be a lifesaver for your restaurant at the moment. It gives your regular customers the chance to use you while your actual restaurant is closed and it's likely to gather you some new ones as well.

Step-by-step guide on how Uber Eats will work for your restaurant

Once you've signed up as an Uber Eats partner, the process will work a little like this:

A customer will place the order. Your restaurant's menu will be on the Uber Eats app. You can upload your menu through your Uber Eats Menu Maker. Orders can be placed by customers through the Uber Eats app.

You prepare. As a restaurant, you can choose to accept or reject the order. You'll then prepare the order.

Uber Eats delivery partners arrive. You don't need to worry about sorting a courier. A delivery partner using the Uber platform will know when to come and pick up the order from your restaurant, then deliver it to the customer.

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